Why users shut down your site in 10 seconds

What makes people press the back button when they open your Web page? Why are they so quick to get rid of your site? What can be done to improve this?

After thinking about the problem for a long time, I found a few more factors than I thought.

If you consider the factors individually, you may not be able to give visitors the urge to leave quickly, but if these factors are mixed together, it is enough to leave the visitor with a bad enough impression to leave immediately.

It's not easy to let users have a pleasant experience on your site. In fact, most websites will have some problems. But looking at these negative factors and trying to avoid them may be good for making more user-sticky sites.

Come on, start with the worst.

1. Automatically play the sound.

It really makes me crazy. If I go to the site and immediately get bombarded with unnecessary noises that I don't want to hear, I want to leave right away. The publishers of ads that accept this autoplay sound are the worst publishers (they could have turned down such a site, just like me), often on the hotel industry web site.

2. window.

Old problem, big problem. Because of our sight, it never disappears. If you want to use the window to play me, then I want to be the window to bounce directly from your site. The sooner you play me with the window, the sooner I leave. If the window shows only half a minute, and the content can be useful, you can tolerate it a little bit.

3. Insert advertisement.

The reason I stopped visiting the Forbes site was that there were too many plug-in ads. A week's news is better than a change of name. No one likes to wait, but there is a gap between what is expected. When I click on a link, I want to be able to be brought directly to my point of the page, rather than being thrown into a big billboard hanging on the page.

4. Pagination.

Look at 10 pictures with small headings, do you really need me to turn 10 to 10 pages? or 10 pages just to see the top 10 charts that can be displayed on one page? pagination seems to me to be an individual's low-level ploy to increase the click rate. The existence of such tactics also proves that the measurement and purchase criteria of online advertising are wrong. And this also lets a lot of stationmaster all run to be partial--this should focus on content of energy, all put in think raise the click Rate on.

5. Slow loading.

No one wants to wait! I paid so much for my 50 trillion bandwidth, but not to get your slow-dead page to spoil my mood. If I really want to look at your Web page, or if I actually have to look at your page, maybe it's just waiting. But if I'm just curious, or if my hands are shaking a little bit more to your site, I can't wait a few seconds to flash.

6. The optimization of advertising is greater than the optimization of the content.

This is just like a long time to load. Some adsense in order to earn advertising fees, the load order optimization of ads, first loaded into the ads after loading the content of the site. Sometimes when we wait for the ads to load successfully, the navigation bar is loaded quickly before the page appears, and everything is stuck. Summing up this, the webmaster especially to pay attention to slow Ad server plus a slow Web page, the resulting magical effect.

7. Bad navigation bar.

As a professional web designer, poorly designed navigation bars are one of the few fatal injuries that can be said. Navigation needs to be intuitive, descriptive clear, straightforward. Web pages based on Flash are often the worst ones.

8. Structural confusion.

Hey, I just want to find the answer to my question. If I can't find what I want quickly and effectively, I'll go somewhere else. Your job is to help people filter out the information they need. That's why there are optimizations and tests.

9. Absence of critical information.

I recently visited the Web page of the Hawke hotel to find out how much it costs to open a room there. After looking for a few minutes, I found no information about the room rate. (Well, I didn't find it anyway). That's weird. By the way, I can not just want to know how much the room rate, go to order room. Why don't I just book a room at the Tate Hotel. Make sure that basic information is available on your site.

10. Premature registration required.

Why do you have to register now? Not even a little bit of sweetness won't let me taste it? The timing is very important.

11. Too many flashing rolling gadgets.

I'm on the internet, and I'm not in a nightclub where I can only endure the flickering lights everywhere. Yes, flashing and rolling is able to catch eyes, but always put people scratching pain. These things are desperate to attract attention and are absolutely annoying. One special case that needs to be noted is that some people are still good, as long as it is such a style he loves!

12. Spelling mistakes.

Incorrect spelling and error syntax can give visitors a bad impression. There is really no excuse for such a thing. As long as you use more heart in detail, everything has. What do your visitors think if you don't care about your site?

13. Junk fonts.

You're using XXFarEastFont-Arial? It's really ugly. Even so, at least you're not using a comic book. Normal people do not leave because of the attractiveness of a website's fonts, but ugly fonts leave you with a bad impression of your site. This impression plus other negative factors on the list may be enough to make the person who wants to stay on your site sight and go.

14. The Web page is very narrow.

and a website designed for a 800-pixel-wide display, giving me goose bumps. Don't you think?

15. Left-aligned web site.

Again--I don't know exactly how to explain it--the left-aligned web site (relative to the center alignment) looks too outdated, at least in my opinion. I don't know why, but I always notice these things, and I don't think it's a good design.

16. A cliché website.

Some sites I really like to watch. In fact, I would like to standardize all the websites, according to the most classic guide manual design. But if the web design is the same, it won't work. Who would want to be famous as a copycat?

17. Years of disrepair.

I hope I can see the blog or news section on the homepage and see the signs that the website is still being updated. It's enough to display a title and a date. If I see the latest news date is 20,041 months, then I may immediately look at other pages.

18. The subject is vague.

When I visit the website I hope I can see what this site is for. Sometimes I scratching my head for a minute, I can't see what the website is for. A simple and clear description of a line is enough.

19. Terminology/jargon.

I think you can do it in private.

20. Browser incompatibility.

Three days ago, Microsoft had just turned down its support for Google's browser Chrome in the Xbox Live customer service. This is a multifaceted mistake, especially if I am a paid Xbox Live user. A browser error is a variety of sizes. Test, test, and test to find out what your users feel like. Try to avoid interfering in the browsing experience, such as opening a link in a new window.

Flash.

Sometimes I spend a little more time in a flash site, like a car accident on the road that stuck me there. But most of the time I simply click the return key. I've learned some flash websites, almost certainly, no decent. I endure this kind of website only in very special circumstances. I'm a hardliners in this regard.

22. There is no "about" page.

Some websites seem to be allergic to "about" pages, and I can't think of why. Sometimes I visit a website just to find more information about some companies, and it's a shame to see no "about" page.

23. Only the homepage of the video.

Using video to introduce a company, or to explain a particular product or service, is a new trend, especially for a new company. If there is time I can also see a three-minute video, but I think you have to cooperate with some words, faster, the site's search optimization is also good.

24. Very silly and amateur.

Some sites have no vitality, no personality, is a wear uniform mold. Others seem to go far beyond the realm of your website, and you don't know how to catch up. Both will be your site's hind legs, pushing your visitors out.

25. Color failure.

Bad color will make the content on your site difficult to read. And if your website can't read, don't think that someone else will stay on your website.

There are a variety of reasons why people turn their pages off when they don't really know a website.

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