Why web site visitors do not register for three reasons

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Do you want to improve the conversion rate of the user-led website (registered users)?

There are three basic reasons why Web sites cannot turn visitors into registered users:

1, users do not know to give you their personal information, return what benefits

2, the information is challenged, ask to fill out too little, too much or incorrect information

3, you have not established trust, let people understand and you do business what the expected effect

Obviously, each factor is related to each other, from one to the other. There may be other factors, but for now, these big mistakes are enough to get you started with your website and decide to start optimizing.

Remember, more registrations may not be what you need. You may need a quality registrant, and a well-planned website should help visitors authenticate themselves.

The number of companies we work with has decreased, but sales have increased, optimizing the sales team's time and turnover ratio, because the quality of the registration has improved.

Exchange value: My reputation Serves you

Many websites that offer free white papers, cases, or other resources in exchange for visitor information are doing poorly in commercializing their downloads. The download contains valuable information to look at the downloaded material.

Don't think these downloads are free. The information you and your visitors want is very valuable to you, to the visitors, to their contact. So make your downloads more commercial. Show visitors what they load or value. So when they fill out the registration form, they feel their exchange is worth it.

Introduction to include Files

Let them know what to learn from the download

Let them know how they can use the information.

List useful information in all downloads

Let the visitors know what they will do with their information.

If you provide trial software or demo software, tell them clearly: Is it a fully functional version with a trial time limit? What happens when the demo is over? Provide support during the probation period (it is a good way to win potential customers). List the system requirements of the software before the user registers.

Keep track of fake email addresses, whether it's a useless email address or a hotmail,yahoo or Gmail mailbox, if a lot comes from zhangsan@yahoo.com or Zhangsan@hotmail, It means that your visitors do not feel that the information you provide is valuable and not worth exchanging.

Note that sometimes these tricks can lead to a decrease in registration, but it also frees you from the garbage registry. You must decide whether it is worthwhile (usually worthwhile) to do so.

Help face information challenges

Information, information, information everywhere, some useful, sometimes it is difficult to find it useful, and some just ordinary information, useless.

One way to determine if you have an information problem is to check the page retention time. Most of the time, my service site has a short stay on the primary content page, while the visitor stays on the FAQ page for a long time, indicating that the user cannot find the information on other pages. If users need to rely on FAQ pages to get information, they will reduce their trust. Why can't I answer the FAQ on the main page, such as home page or service/product pages?

The site often put a lot of information online, so that visitors can not find the information they want. This often indicates a problem with the information structure, but it also shows that the user's needs and objectives are not met in the content of the site.

Another oft-overlooked point is that people who make inquiries online are usually not the ones making the decision. She collects, classifies, prints information on the Internet and gives it to someone else to make a decision. Is your website easily understood by this person?

There is no easy way to keep information in order. The first is to build a persuasive architecture, build a user model, and then plan each user model to interact with the site and convince them to decide what information they need and where to put it.

Build trust and expectations

Visitors must believe in you. If they do not trust you, they will not register or even become bad registrars. Visitors will register the form even if they do not trust you. Sometimes they want to get a proposal or a quote from you and go to your opponent to buy it. Your proposal may be more appropriate for them, but your site and registration process do not give them the confidence to take seriously.

Most visitors who have no confidence in you will not contact you. They fear the harassment of salespeople, or sometimes your site is less efficient at communicating customer value, and they are gone. It's a tragedy, especially when you think they're going to buy you something.

Some visitors are in the early stages of the purchase, too rich "offensive" registration form, will make them nervous, think you will push them to where, and they are not ready to go. These below can help you to inject trust into your visitors:

1. Contains information about how your company operates. Let the visitors know when you will contact them. Make sure you just help them decide what they want instead of pressuring them.

2. About us to do better on our page

3. Ask as few questions as possible on the registration page, and don't let visitors give you all the information or put up with a whole bunch of pull-down menus.

4. Include short and friendly registration form (not just contact us page) in multiple locations on the site. So you can track where the visitors fill out the form and see what they're interested in.

5. Clearly tell the visitors what will happen to them when they send the message and how long they will get a response. If possible, let them choose how and when to contact them.

6. Some visitors like to prepare for the telephone. Give them a list of information and it will be more convenient to contact them by telephone.

7. Some visitors prefer telephone contact. Then add the phone number to the registration form.