Wi-Fi, where is the tide point?

As WiFi has been "included" in Maslow's demand pyramid today, more and more businesses are considering using free WiFi to get a bigger game. Based on this, the provider of wireless routers to the merchant also began to stir up. Motorola, Ruijie, Mai di, even group buying industry, the United States and high friends are trying to cut into this market. When the new player comes across the power network, it is preparing to transform the CRM marketing system at the back end of the merchant through the front-end WiFi service.

Bkai, a Chinese manufacturer who worked for PayPal and founded the Business-to-business Web site, began moving across the internet last year to build a team of developers using routers. As the company near the Qiantang River, so the product named "Tide WiFi", and then be simplified to "tidal WiFi", in addition to more catchy, but also want to give the product "tide" label.

Where is the "tide point"?

Since it is necessary to advertise the "tide", there must be a "tide point" which can be carried out. Bkai to the billion power network introduced the following features of Chaozhou WiFi:

1, by paying attention to the commercial micro-signal connection WiFi hotspot. It is understood that the flow of Wi-Fi provides networking services: Users search WiFi hotspots--connect hotspots--scanning merchant-provided two-dimensional code, concern merchant public number. This form of networking with the previous billion power network has been reported similar to the high peer network, the difference is that high-net WiFi users need to pay attention to their unified public account Yeahwifi, and Chao WiFi users are concerned about the merchant's own micro-credit public number.

A network of tidal WiFi

2, with back-end CRM marketing system. In Bkai view, the development of commercial routers about four stages: the first generation, wifi+ Internet access, is a purely public welfare supporting services; the second generation, wifi+ advertising, the use of WiFi landing interface display ads, the third generation, WIFI+O2O, the realization of online offline interaction; fourth generation, wifi+ big data.

Bkai said that Wi-Fi is in the third generation, through WiFi technology to more three-dimensional understanding of customers, increase sales. One of the important tools is marketing management backstage, merchants can see in the Backstage business analysis, passenger flow statistics (limited use of WiFi passenger flow), advertising statistics, visitor list (QQ number or mobile phone number) and other parameters, to carry out targeted marketing, improve the customer unit price.

Merchant Management Backstage

In marketing, in addition to SMS or micro-blog, micro-letter (based on the user to use which form of landing), there is an important platform is the user login interface. According to Bkai, merchants in the installation of routers, can be associated with the default landing interface, such as set for their own WAP site or micro-letter official website.

Quick Grab Market

Bkai admits, tidal WiFi is not the first commercial router business, and will not be the last one, whether it is a start-up enterprise or Tencent, Ali, the media and other large enterprises, will also be crowded into this market. "This game is ultimately faster than who, who technical skills, who are sure of market demand." ”

He introduced that the current market coverage of the larger router developers in the national hotspot number of around 20,000. The goal of hot WiFi is to spread to 1 million hotspots in three years. Bkai predicts that the daily average of router shipments can reach 500 next month.

In order to rapidly expand the market, Chaozhou WiFi is the agency, a wide range of recruitment agents to expand the line of merchants, and an important part of the agent is the micro-letter Third-party service providers, such service providers themselves already have a large number of online merchants, so the expansion will be faster.

Non-merchant cooperation opportunities

At present, Chaozhou WiFi mainly covers the merchants concentrated in catering, hotel category, such as the Korean coffee chain "coffee with you." In addition, WiFi services in public places have a lot of opportunities for cooperation, such as buses, long-distance buses, high-speed trains, etc. "Especially the long-distance transportation, the passenger's internet demand is very big." "Bkai said.

According to billion power network to understand that the current Beijing and other first-tier cities in the public transport system has begun to provide wireless internet services, but a greater sense of the public service, commercial level is very shallow. In addition, many cities in the promotion of "smart city" concept, in public places to provide WiFi hotspots, for the hot WiFi, there is also a great opportunity.

And in the profit model, Bkai introduced, most of the current WiFi service provider's profit point in the advertising display, and Wi-Fi will focus on the 020 docking link services, such as online and offline order conversion effect to gain.