Wine electric Business development prospects are considerable Jiuxian network growing

Jiuxian Network, is currently China's largest liquor e-commerce integrated services company, mainly engaged in international and domestic well-known brands, local best-selling brands and imported excellent brands, such as liquor merchandise online retail, at the same time for wine enterprises to provide integrated E-commerce services, business scope including liquor, wine, wine, health wine, beer and so on. After the rapid development in recent years, Jiuxian Network has become China's largest liquor e-commerce integrated services company, and won the favor of many professional investment institutions.

Recently, Jiuxian Network and the domestic second-line wine enterprises Luoyang Kang du Holdings Limited (hereinafter referred to as "Henan Kang du") announced the two sides to form a strategic partnership. Jiuxian Network became the only agent in Henan Kang du online, Henan Kang du will be the highest level of agent price to Jiuxian network supply, in addition to Henan Kang du will also be dedicated to Jiuxian network development, customization of several new products.

According to our correspondent understand, Jiuxian nets hope that through the cooperation between Henan Kang du to break the upstream resources in the integration of the many constraints faced. How to solve the game between liquor-dealer and wine-enterprise and traditional channel?

The restriction of liquor electric dealers

At the beginning, Jiuxian network will sacrifice Low-cost strategy, take the goods, direct low price sold to consumers, a line will wine price cut off 30%~50%, low-cost strategy so that the site clicks and sales volume growth, but also let Jiuxian network faced with wine agents and manufacturers and other aspects of the controversy.

At a forum held earlier this year, a second-line listed liquor Enterprise Senior public to Jiuxian network chairman Shang complained that some dealers of alcoholic liquor without the company authorized to sell wine through the Jiuxian network, to the dealer's regional division management brought trouble, he even frankly asked Shang, is not to send a lawyer letter to the Jiuxian network to ask about this matter.

To this end, this year, the company's contract to all dealers increased "dealers themselves can not go directly to the Internet to sell liquor, but the sale must be agreed by the company, but also to sign additional agreement" terms.

A well-known wine maker in southern China has also experienced a similar encounter, as the wine merchant's top brass complained that some of the goods supplied to the Jiuxian network were sold at very low prices.

How to deal with the relationship between traditional channels and liquor enterprises is a common problem in many new wine sales channels. Sichuan 1919 wine chain organizations in 2011 to rely on more than 20 stores to achieve more than 300 million annual sales, Yangling Jiang, the company's chairman of the reporter interviewed frankly, at present, in addition to Lang wine, the industry before several liquor enterprises and 1919 of direct cooperation is not much, Yangling Jiang said, this is because for high-end liquor, Only by maintaining a higher ex-factory price and a poor retail prices, traditional dealers to buy operations only use rebate for operation, the development of customer space, wine companies worry with 1919 of such channels after the retail price is lower, other traditional dealers can not carry out the above operation, "like our grassroots, want to take the goods directly from the manufacturers, But manufacturers do not give, we even sometimes go to Wal-Mart to buy Wuliangye add a few dollars to sell the price, just to earn a popularity.

With the expansion of the Jiuxian network, as well as the industry's prospects for the development of wine, wine manufacturers have gradually signed an agency agreement with the Jiuxian network, but the cooperation between the two sides is still not close, Jiuxian network in the upstream resource integration is still more constraints.

Solution

The establishment of nearly three years of Jiuxian network hope that by becoming wine Enterprises exclusive liquor network strategic partners to solve this problem.

May 9, Jiuxian network and Henan Kang du officially announced the two sides formed a strategic partnership.

"In the future, Jiuxian network will become the exclusive E-commerce agent in Henan du Kang du Kang to provide integrated e-commerce solutions." Shang said that the cooperation is the current Jiuxian network and winery the closest strategic cooperation, indicating that the Jiuxian network from the previous simple network agents, and gradually become a manufacturer in the new field of E-commerce strategic platform.

Shang said that the cooperation is exclusive, Jiuxian network has become the only agent in the network of Henan Kang Du, and Henan Kang du to the highest level of agent price supply, in addition, the two sides will be in the promotion of advertising interaction in the future.

Jiuxian Network said, Henan du Kang through the Jiuxian network platform in three years to achieve 100 million sales.

Chengdu Iron Plow Marketing Consulting Co., Ltd. Chief expert Iron that the previous E-commerce platform for wine Enterprises is only a small supplement, and Henan Kang du will be with the Jiuxian network cooperation to such a high level, indicating that the development of alcoholic electronic commerce in recent years has been to some prescient manufacturers have formed a touch.

Prior to enter the E-commerce and no improvement in Guizhou Maotai (600519. SH) also began to rearrange E-commerce, at present, its company's online mall department has been restructured into a wholly-owned subsidiary of Maotai in Guizhou "Renhuai wine Maotai E-commerce Company."

In response to the above problems raised by the top executives of liquor companies, facing the problem of price conflicts between low price and offline agent, Shang put forward the "Liquor Network Strategic cooperation Business", hoping to solve the above disputes in the package.

For the Jiuxian network, this also partly solves the problem of mastering the core product. Yangling Jiang said that for wine channels, with several core products for the development of wine channels is a significant resource. Industry insiders pointed out that only the core products to ensure a higher price difference and profit margins, China-induced liquor in several years to successfully carry out large-scale expansion, its possession of wuliangye years wine distributor right played a key role.

In addition, Jiuxian network with other electronic sites to cooperate through the way of the contract, such as Dangdang, such as several major electric website liquor channel.

In addition to the game of the vendor relationship, liquor dealers have to face the problem of not mature consumption habits, and 3C product online shopping habits are different, the Internet to buy wine consumption habits have yet to be nurtured.

Founded Jiuxian Network, Shang is one of the largest wine merchants in north China, the boss of Shanxi Best, Shang frankly, before his Shanxi best company is to do liquor wholesale business, which is now online to buy wine retail business has a very big difference. Jiuxian, he said, is just hoping to guide those who have internet shopping habits to jiuxian the Internet to buy wine, for those who do not have online shopping habits are not too high expectations.