Wine industry to speed up the integration of online marketing

Recently, China's largest wine http://www.aliyun.com/zixun/aggregation/8002.html "> E-commerce company-Jiuxian Network in Taiyuan officially launched the" Personal agent small group buy "offline marketing model. This is the fourth area where the Jiuxian network initiates the "Personal agent small group purchase" mode.

In August this year, Jiuxian first launched the "Personal agent small group buy" model in Beijing, and then copied it to Shanghai, Guangzhou and other cities to buy more people with higher coverage.

According to the introduction, the so-called "personal agent small group purchase", is the use of personal agents related resources, in order to attract more target people to buy Jiuxian network of wine products, and ultimately in the name of personal agent in the Jiuxian network to form group buying behavior. And the Jiuxian NET also will monthly according to individual agent account of order Performance Settlement Commission.

Li Bin, Vice president of Jiuxian Network, said that the company has now launched the "Individual small group purchase" offline marketing plan, hope that through the implementation of the plan to strengthen the Jiuxian network marketing business capabilities, and further accelerate the national province, prefecture-level, county market and other terrestrial community distribution channels, To accumulate the necessary implementation experience for the national expansion of Jiuxian Network channel.

For "Personal agent small group purchase" mode, Jiuxian Network chairman Shang also placed high hopes. Shang said that the company launched the "Personal agent small group purchase" mode, is to integrate online, offline marketing resources to expand the Jiuxian network and its alcoholic products in the national market coverage and share.

"Traditional liquor channels of group buying dealers and Jiuxian network of" personal agent small group buy "mode contrast, although are group buying, but there are some essential differences. "Iron, senior marketing expert in the industry, said.

First of all, the traditional group buy dealers face the customer group, more is the government departments and enterprises mainly, and Jiuxian network "personal agent group purchase" is through personal agents of the network resources, integration of enterprises and institutions, individual consumer groups and other resources, so that the group gathered in the personal agent under the name of group buying At the same time, Jiuxian network of individual agent group purchase mode, its brand of national has a certain role in promoting.

Second, the general group buy dealers often have their own physical stores, such as smoke hotels, wine chains and so on, and Jiuxian network of personal agents is based on the Jiuxian network. As a result, the latter is lower in terms of operational risk.

On the other hand, offline marketing has always been a weak part of the electrical business. In order to make up for this deficiency, the domestic mainstream electric companies have started offline marketing. At present, in addition to suning easy to buy, Gome online shopping mall has a flagship store outside the entity, Taobao also last year in some two or three-line cities vigorously develop offline purchasing shop. It can be said that China's electrical business acceleration line and offline integration is the trend of development.

An E-COMMERCE industry observer said, how to integrate online and offline marketing resources is also a major issue for the electric business. and Jiuxian network under the line marketing model-"personal agent small group purchase", for other electric dealers have a certain learning and reference significance, but its final effect, remains to be seen.

According to the disclosure, Jiuxian Network "Individual agent small group purchase" mode although the operation of the time is not long, but has achieved initial results, and exceeded expectations. "Believe in the future," personal agent small group purchase "mode will further provide a good boost to the company's performance growth." Shang said.