With limited-price snapping, genuine insurance, only goods will thrashed brand-name lovers purse

Absrtact: In Europe, there is a French shopping website called "vente-privee.com", "VP", which allows the rambling Frenchman to get up nine o'clock on weekends, riveting enough to sit in front of the computer and snap at it on time.　　CFP in Europe, there is a French shopping website called "vente-privee.com", "VP", which allows the rambling Frenchman to get up nine o'clock on weekends, riveting enough to sit in front of the computer and snap at it on time. VP has gathered a large number of brands to buy at a low price of 10 percent-50 percent.　　VP sells everything from familiar Prada, Clarin, CK, and even seedlings. Is it okay to move this pattern to the mainland?　　Last December, a domestic "VP" mode of the customer website "only products will" on-line, through limited limit, high discounts on the basis of the sale of brand-name authentic clothing.　　Not only sell inventory, but also tailor-made brand promotion only products will be sold on the types of products include fashion apparel, trend accessories, big brand beauty makeup and other different brands, but the sale of each brand in the quarter and over the period of the product ratio is not the same, the basic is the past season products. Only product will be operational director Sun introduced, from last December on the line so far, L EE, c K, C ASIO, new beauty, Esprit, An Lifang, d& G, H Ugoboss, a didas, Pum A, K Appa, such as nearly hundreds of international brands,　　have been in the only product meeting held during the special sale. With what attracts these international brands to the only product will open special? Only Vice general manager Vinglong explained that international brands not only have sales channels to open up pressure, but also to find channels to promote brand demand.　　Only goods will be snapped up in a short period of time, can be a short-term sales, not only for manufacturers to quickly pull inventory, but also to help manufacturers test some of the performance of the season. "Our limited-time snapping mode is usually 10-15 days, and we will plan to shorten the buying period." "Vinglong said," The special sale did not hit the brand under the line of the entity shop, which is also the brand is willing to cooperate with one of the reasons. In addition, the only product will also be on their own web page, to each of the brands sold for brand promotion.　　To this end, only the quality of the team set up the Art center, its responsibility is to the sale of the brand to do planning promotion, on-site filming, design and production of exquisite products flash animation in the only product will be promoted on the website. Vinglong said: "This is a great attraction for the brand, because the brand of the entity shop most of the use of a single planar promotion model, the face of the crowd is very pan, we only accurate dissemination of members."　　In addition, the only product will adopt the membership invitation system, this kind of integration SNS mode of the new shopping platform, but also conducive to the promotion of large brands. Limited-limit snapping will lead to high growth only products can fully use the membership of online sales, sales services to members only. Sun introduced, only the membership group is the youth group, white-collar groups and brand-name enthusiasts. Large cities and small cities to buy the proportion of 5:5, at present some cosmetics setSingle, in China's northeast, northwest of the small cities of consumers snapped up, the single sheet amount of more than 2000 yuan. Vinglong said, limited sales, time limit, not only greatly enriched the purity of members, but also to avoid the consequences of the accumulation of goods. He said, "at present, the domestic web site for the long-term online sales of the same thing, not in sales can be quickly accumulated, only the product will be this hunger therapy time to buy, let us online 3 days of merchandise, immediately presented an explosive growth."　　"In the development of the profit model, only the product will also do some extension online, such as the only product will experience the entity shop, but also for some telecommunications, banks and other groups of quality customer customization line under the special store, this year also plans to replicate this line of the surrounding city customization mode.　　Now, the only products will be a member platform is an open platform, Vinglong revealed that now members need to accumulate precipitation, only the product will be scheduled to be hundreds of thousands of when the number of members will be closed.　　Purchase genuine insurance for the goods sold in order to further reduce the operating costs and risks, the only product will use three models and supplier cooperation: first, the zero inventory mode, mainly for the surrounding areas of the manufacturers, provided that the supplier's delivery speed is fast.　　The second is to build a warehouse model, and suppliers to negotiate a refund can be refunded the proportion, and then quantitative purchase a certain amount back to inventory. Third, the buyout model.　　Vinglong said, only products will provide customized services, we will be tailored to this user demand for large products, the organization to brand buyers buyout, like we and N Ike used this mode of cooperation. "Only the purchase channel is directly in the brand manufacturers, linear agent procurement, all the goods are international, domestic brand authentic." Vinglong said, but the consumer still has this kind of worry: spend hundreds of thousand to buy back the so-called brand name genuine is not genuine?　　How to claim after protection? In order to remove members of the worries, only the goods will be to the Chinese insurance company to buy brand-name authentic insurance.　　Underwriting for each item purchased by the member.　　Vinglong said, "online more than half a year, there have been users of the product query, but there is no claim case."　　Partner Reviews people: European Time Force commodity director Shao is now the European Network project Strategy partners, and only products will cooperate, we fancy its unique operating mode and "genuine insurance" under the integrity of the trading environment.　　As early as last year, the European Time Force has been in contact with the only products, only the concept of the product will be very new, the operation is also more professional, we believe that this is a potential project, so and only goods signed a year of strategic cooperation Agreement.　　Only products will be derived from the European style and Euro-time force of the style of the garment is consistent with the "consignment" way in the only product will carry out discount stores. In addition, the European time to join the Chinese E-commerce Market plan, we also want to pass and only the cooperation of the goods will, the European-time power products in the E-commerce market performance.