Wu Feng: The offline promotion of group buying website can not be underestimated

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2010 is the first year of group buying, all over the country group buying site suddenly springing up, according to the relevant data show group purchase site has nearly 2000. Now to day 3, 4 speed increase, thousand Regiment war, who main ups and downs, in order to attract more users to buy products, local group buying sites have resorted to all the tricks, new choppy, competition in full swing. According to the survey of China E-commerce Research Center, Network Group buying enterprise line business expansion of the proportion of people in 70%, followed by customer service staff 14%, art editor 7%, technical personnel 4%, other 5%. Visible, offline business expansion for group buying enterprises is the core, to provide quality goods and low price discounts are the basis for attracting users. Group Purchase In addition to the hard operating ability of the line, the promotion of group buying is indispensable.

Wu Feng also have friends to do group buying site, from the friendship performance, fortunate to help and participate in the partial group buying promotion work. Group buying site Although from the online mode, the line to promote the same can not be small peep, here Wu Feng in the success of their own online site to promote the promotion of experience to tell everyone.

Ground Flyer Promotion

Flyer publicity is a very simple and traditional method of promotion, perhaps the simpler the more effective. Hire cheap labor, we hired 5, 6 college students to send leaflets, one day a person cost 50, 60 yuan, for college students have a certain appeal, college students are more simple, work very hard and will not cheat. Advertising production, advertising production must be exquisite, as the saying goes, "reluctant to children can not wolf," the beginning of our time to save money has been printed on the cheap black white paper, often suffer from the user's eyes, some users finally took the publicity page, looked at, turned around and dumped into the trash, Black background white often can not lead to the user to look down the desire, we are determined to make two kinds of advertising, DM single or color page, the effect is very good, but the color page price is relatively expensive, this should be the overall balance.

Flyer target users are white-collar and college students, can choose to work in white-collar business office building, office buildings, the choice of time is best to eat at noon, because white-collar generally accustomed to a few people at noon to eat, can also send leaflets on the university campus, select students at noon and the evening of the time of class.

Flyer publicity, the consumption of a certain amount of human and material resources and costs, mainly DM single, color pages of the production of printing costs, as well as publicity and dissemination of the necessary human costs, and this method is not effective monitoring. But the advantage is also very obvious, because it is for the consumer of specific cities, such a way to spread fast, publicity goals, the age of 20-28-year-old young white-collar, 18-25 college students are the main force of online shopping, the concept of consumption closely follow the trend of the times, the way accurate, high conversion rate.

Leaflet template style, exquisite generous

Offline activities

With merchants, holding offline activities, the best choice and brand businesses to hold activities, more can improve the brand awareness of site purchase. This point, handle the network under the activity to do very well, let's look at the Tanabata handle nets "buy men" highly female netizens hot activities bar. August 11, Beijing handle network netizens were surprised to find the handle net will be a man also as a commodity for female netizens buy, and the price is only 7 yuan. From the handle network staff, this is the handle nets to meet the Tanabata and held a "group buy men" activities, were group buyers are successful people, including the host of the CNR, popular models, movie stars and business elite. Group buyers must be single women, the required time to buy tickets to the ticket to participate in the "Buy men" activities. The event will be held in Beijing Yi Yuan hotel. The scene will be buffet, interactive games, free lunch, 8 seconds handle friends, step people win grand prize, guest performance and so on. Handle network leader said that the purpose of the event is not only for urban men and women matchmaking, but also in order to thank our users for the handle network for a long time support.

One of the men: Mountain Zhendong: Famous models, unmarried, 26-year-old, height 190cm,2008 silk China model contest finals male runner.

One of the men: network first hand, Lang Brother is very active.

learned that the event much female netizens hot, in a period of admission ticket in less than a second time is snapped! In an interview with a girl who saw the "buy man" ticket to the handle net, she said: "I was startled when I saw this group purchase message and thought that the handle net could be a human being." In a look to know that the original is a fraternity-like activities, I am very lucky to buy a ticket today. I really hope to be able to get to know a man of the right, even if the fate of not enough to meet some friends is a good thing!

It is reported that the "buy men" tickets will be set from August 11 to August 13 in the 11 time period to sell, each period will sell 7 tickets, a total of 77 single women can participate in the event. The event also attracted the network's first push hands Lang brother to participate in, and to have a handsome card as a gimmick, sensational audience. Handle NET "buy man" offline activity is undoubtedly successful. But a lot of friends do not understand, handle nets as a group purchase site, why to hold a blind Date line activities, the handle network and how many benefits?

Wu Feng would like to review the activities since the online line, including-1 yuan to grab the ipad, handle baby, SNS games and just past the "buy men" activities. These activities seem to have nothing to do with group buying, but they can bring tangible benefits to the platform. In the process of robbing the ipad, users can participate in the experience of the website, can effectively expand new users, enhance the stickiness of the old user to the platform. And handle baby offline activities, can effectively attract eyeballs, attract the public attention to handle the net, enhance the platform's exposure rate.

The same is true of the "Buy Man" event. Handle network held "buy men" activities, for the female users, who are involved in the female users, can through such an activity, the real understanding of the potential needs of users to understand the user's comprehensive feelings of the platform, which is more important than anything.

Practice is the sole criterion for testing truth. Handle network of a series of creative marketing activities, the site itself has brought great changes, effectively improve the platform's interactivity. In the handle network "handle answer" plate, has produced more than 10,000 pieces of information, and compared to other group buying site, handle the net has been far ahead. Through this line of activity interaction, handle the net brings incomparable exposure rate, influence. Long-term activities like this are good for creating a site brand locally. But offline activities are also limited, the crowd is uncertain, and the number of people is not too much trouble, the need for strong cooperation channels.

Cooperation merchants help to promote

After a period of group buying accumulated, have a certain amount of cooperation on hand, you can let cooperation to help promote the business. We and a lot of cooperative business negotiations, in their store next to erect vertical billboards, the method is to learn from the comments on the network's advertising model, often see and comment on the network cooperation Hotel door, there will be a comment on the network advertising vertical billboard, more eye-catching, easy to remember. can also be placed next to the cooperative products DM single, color page, the object of publicity is the best business loyalty customers, acquaintances benefit bar, unfamiliar customers do so propaganda effect is limited. The extension model is relatively limited, propaganda coverage is relatively small, and put a leaflet next to the product, the effect is far from a vertical billboard good, there are general business marketing their own products are not busy, help you promote a site a bit reluctantly, vertical advertising is a very good way to promote, but the cost and management costs.

Vertical advertising is more conspicuous, easy to attract attention

Traditional media publicity in the local well-known newspapers, or local television stations and other traditional media advertising, website branding. Generally such publicity coverage of the crowd is very broad, but the pertinence is too poor, the direct effect on orders is not obvious, mainly to improve the brand of the website, in the traditional media advertising, high cost, and need to invest a long time, need to continue to advertise, in order to form influence in the crowd, and finally We once advertised in the local sales first newspaper, but the results were more difficult to monitor and needed to be constantly advertised and finally stopped because of the company's budget.

Traditional media promotion, the need for continuous advertising, in order to form influence in the crowd, the cost is higher

Campus Promotion

Students are a force not to be ignored, group buy commodity prices, and students in the purse shy like to buy cheap goods coincide with the demand. Generally there are two ways to find a group purchase agent on campus or with the campus club to engage in online activities.

Campus group buying agent, now a lot of college students work-study program, can recruit students when group buying agent, in accordance with the number of products to buy a commission, give rewards, group buying, the use of the name Group group buy. It is best to go through some surveys to understand the needs of students this time, determine the needs, and then find the relevant businesses to provide merchandise to buy.

The campus club is jointly engaged in the offline activities, now the university Campus Club is very many, they regularly hold the activity, may as the sponsor in their activity to promote the group purchase website, if makes the large-scale activity, may join in the form of the prize sponsorship and the promotion group buying website, if can let them make a real group buying activity best.

The promotion model for college students, they are the main force of the network shopping crowd, the crowd positioning is more clear, but the activities are required funds and personnel input, and the scope of each campaign to promote a limited, so to grasp the good degree.

There are always unlimited business opportunities on campus

Newsstand Publicity

Newspapers and kiosks scattered in every corner of the city, in the subway, near the bus station, neighborhood, school, near the office building, every day a variety of people through the purchase of newspapers, magazines and so on. Advertise in the newspaper pavilion, it is the business opportunity infinite AH. Put some posters on the newsstand, place the DM single applause page next to the newsstand, and attach a promotional material to each sold newspaper and magazine, which will be a wide publicity channel.

In the kiosk publicity also cost people laborious, the costs are not necessary, or the stall with what to give you publicity, such a way can be.

A large number of mobile kiosks

Word-of-mouth Communication

Word-of-mouth communication is not a kind of proactive publicity, it does not need fees, your website, goods, and commodity services have a certain level, users are actively willing to word-of-mouth dissemination. We are a friend of the company that launches friends and associates, as well as friends, Word-of-mouth communication, because it is friends and relatives, so easy to build trust, but also often let friends to change the QQ signature to the website propaganda language, get very good results, this method to save a certain amount of time cost, and theoretically have spread, wildfire effect. However, in general, relatives and friends of the age level of cultural differences between the larger, need to screen age and online shopping experience of friends and relatives to promote. The method of propaganda speed is slow, the publicity is relatively narrow, due to age and education and network experience and other restrictions on the accuracy of publicity and shopping conversion rate are relatively low.

Group purchase site online promotion way far more than these categories, Wu Feng here, friends have a better way to promote when Q to discuss the Exchange, the next article I will tell you to buy site online promotion method skills, please wait and see.

This article first website Wu Feng Network Marketing Blog: http://www.wufeng168.com/(reprint please keep), Wu Feng Network Marketing 1 Group: 15532207, Wu Feng Meager: http://t.qq.com/ultradev21