Wu Junning: New Media rapid mobile internet new inflection point

Wu Junning, editor-in-chief of the People's Telecommunications

2012 Guangdong Internet Conference was held at Poly World Trade Expo Hall Fifth, no. 1000th Haizhu District East Road, Guangzhou, from December 14 to 15th. This meeting is hosted by Guangdong Internet Association, organizing Committee of Guangdong Internet Congress and the media consulting Group. The conference focuses on the Internet industry new ideas and digital media era, in-depth focus on the Internet industry resource integration. Wu Junning, editor-in-chief of People's post and telecommunications, delivered a speech.

Wu Junning said that in the course of the rapid development of new media, 2008 years of rapid changes, the maturity of mobile Internet has entered a new inflection point.

The following is a transcript of the speech:

Wu Junning: Everyone leaders, experts, peers, good afternoon!

It is my pleasure to come to Guangzhou to participate in the 2012 Guangdong Internet Conference and to promote our peer Exchange forum this afternoon. Just now the moderator talked about the development of the new media in Guangdong, I am a foreign guest, not very understanding of the situation in Guangdong, I would like to work with you on the trend of Internet development and everyone to do an exchange. I hope to be able to give you more in-depth exchanges to provide some background information. I'm talking to you. The topic is that new media apps will be wing in the next ten years, 2012 is an important year for China's Internet development, looking back on the development of China's Internet, we have gone through the course of 15 years, in the past 15 years, the first 5 years from 1996, the Internet began commercial to 2001 5 years, Is the Chinese Internet Enlightenment period or the preparation period, our massive Internet actually after 2001, the entire growth.

From 2001 to 2011, the entire Internet this period is a Chinese internet take-off ten years, the past ten years should go through two stages, start and take off, by the end of 2011, we finish this course, starting this year, and entering a new decade, In what direction will China's Internet develop in the next ten years? At the end of last year, China Internet Association on this issue, I think the next decade is the new media and new applications wing decade, the Internet development by leaps and bounds in the past decade, the number of netizens from the start to high-speed take-off trend, at the same time, China's internet industry is also in rapid development, Netizens from level tens of millions of to level hundreds of millions of, our industry is also a number of growth, our internet has become an integral part of the vast mass of economic development, we used to think that the telecommunications industry is a Big Mac, after 10 years of development, the Internet is close to and beyond the telecommunications industry, from the company market value comparison, a large volume of influential enterprises, The top two market capitalisation has surpassed China Telecom (Weibo) and Unicom, the previous 56 statistics, has been close to the size of telecommunications, telecommunications after more than 100 years of development, people can not be separated from the demand driven by the development of our new media after years, more than 10 years, but also may be a few years ago unknown enterprises, such as Tencent, Why such enterprises can achieve such a good development trend? A very important reason is innovation, the Internet has become a fertile ground for entrepreneurship, is an innovative paradise, the development of innovative thinking, accumulated a large market. Let's take a closer look at the development of the Internet over the past decade, what is the power that drives them? What we're seeing is a lot of changes in the size of the business? We want the first Internet, 1996 years when the first commercial, first use the mailbox, then the WWW, then the portal war, and finally the three portals stand out, we open BBS on the portal, then the Community exchange, a large number of newspapers, electronic newspapers, Guangzhou so many large groups, in the entire subdivision business, It is because these areas have joined the Internet and continued to innovate, promoting the development of the Internet, what are the characteristics of these developments? Why is it sustainable development? To sum up, the fact that all these applications have driven us over the last decade can be summed up in three words, the new media.

We used to have the Internet as a means and way of communicating human information, all of the development is the new media to replace the old media process, the whole new business is in general, are classified as the use of information media, we look back, each piece in this land to produce new things, we look back today, what they are? It is the new media, is the human information exchange Mode of revolution and change, why it can achieve sustainable development and beyond the original media? There are two reasons, one is the public media, we from newspapers, magazines, radio, television, we call it the first generation, the second generation, the third generation, the whole process is the media of public information dissemination, it is to adopt a broadcast-type media, there is a way of information exchange? Is the postal, telecommunications, personal and personal, point to point of communication, we look at the way human communication, one is the public media, one is the communication, our former media is two kinds, one is the public media, one is the communication media, why the internet beyond them? The internet in the exchange of information and communication, has a better than our original information exchange Mode of great superiority, this superiority is manifested in two main aspects: first, the communication mode, function, the original communication is broadcast or point-to-point, and the internet it can be very colorful, diverse, interactive, enrich the way people exchange information, People can participate more, although communication is also point to point, but their interaction is limited to point and point, and the Internet to create a point of contact, point to point, face-to-face, greatly enriched the way of human information exchange. The second is that it is low tariffs, even free, we used to order newspapers to pay subscription, call to pay fees, the internet generates a large number of free-oriented mode, in the market one is free, one is the charge, if these two competition, it must be free will be more favored by consumers, and the price may have no market, Finally, the new media stand out.

We look back 10 years, 20 years, everyone here is engaged in media, I am also the left hand to engage in traditional media, the right hand to engage in new media, the future mode of communication must be new media to replace the old media, the last ten years the Internet in China can be rapid and rising, the most fundamental driving force, the most important areas in the information Exchange Media mode of change, The greatest driving force is the substitution of new media for traditional media, and looking back over the past decade, the new media has actually led the 10 years of innovation.

Who will lead the internet further to innovate over the next decade? Further research we have seen, we found in the past decade as the new media in the middle of the growth process, we put this kind of free and change the interactive way of simple information dissemination of the ruler line, it pulls the development of the Internet, while we see another line growing? Is music downloads, games and paid games, simple e-commerce, and even the most traditional way of betting in the past E-commerce mode, they also grow at 1.1 points, as well as hairpin, community network education, they are slowly growing, what are they? What if we generalize the new media? is simple, free, eyeball economy, these new, they break the original new Media application mode, in groping and innovating new mode.

A new thing, a more new things, in the process of rapid progress in the media, they are in production. It is particularly noteworthy that in the past 2008 to 2009, they referred to a rapid change in the new inflection point, what is this inflection point? Is the maturity of mobile Internet, we know that mobile Internet is in 2008, after 2009, in the world to mature, in China is 2009 after the emergence.

What is the mobile Internet? Around 2000, famous scientists from around the world made a discussion, predict in the last century technology innovation, which technology will lead the development of social innovation in the next century, there are two communication fields, one is cellular mobile communication, one is the Internet, 10 years later, people in affirmation and admire expert judgment, Because the past decade is still mobile and the Internet two carriages drive innovation and development, it is noteworthy that the experts did not want to think of, now the fastest growing is not the traditional internet, not mobile communications, is the product of their combination is the mobile internet. Mobile Internet is not a simple addition of mobile and Internet, is eugenic, optimization of the process, it has transformed the Internet, and expanded the function of mobile network, so that mobile network by a single voice, SMS function, into a rich media, multimedia communication platform, while they changed the Internet original online do not know who you are PC era of the Internet , such a change, this is their combination of the birth of eugenic mobile Internet, they will in the future greatly change the next step of our Internet development, but also change the development of mobile Internet. With the combination of mobile Internet products, we found that the network as a new media delivery function, it began to change new.

There are a lot of new situations, since the mobile internet has been realized, it has become the exchange of information between the original fixed place and the fixed place, and become the exchange of anytime and anywhere, people in the middle of the day in fixed places and mobile activity venues, if half of the words, it opened up at least a new world, Because of the existence of Mobile information exchange, also changed the fixed and mobile situation of information matching and exchange of the possibility, it is because of such a combination, so that our information exchange anytime and anywhere space has been greatly liberated.

Mobile Internet, if the PC Internet to the site as a unit of information exchange, mobile Internet is a personal unit of communication, we study the commodity economy know that the individual is actually all the basis of credit, if the PC Internet age the most basic characteristics? I don't know who you are on the Internet. Do not know that you are a dog, the dog accidentally button can also pass out, but mobile internet is not, it is based on personal, this cm card with the real-name development, this real name card is yours, all the behavior that happens is yours, the person confirms this, put the internet into a new stage, Not only expanded the Internet as a communication media space and the role of the main expansion of the Internet function, so that it becomes a business tool can be applied.

Because of it can be carried out business, we originally on the network can display products, but the combination of Taobao, with mobile phones, you can shop online, you shopping, not only free exchange, can also have a taste of education, you are willing to bet? Please give me your mobile phone number and sign a contract the exchange of information can be a good combination with the flow of money, so become a paid exchange of information, this time it is not on our free single eye economy, it can be used for service and application charges, there is free to charge, we originally in the PC interconnection charges, Internet charge is to gather eyeballs, the completion of the ads sold to the eyeball, because of the combination of mobile network, it has a forward charge, we used to communicate in the past to charge, it can be charged before and after, can from a single economy, in the future can transition to a mixed economy, the whole way will occur a series of changes.

What do we expect from the Internet over the next decade? We have to see the use of a thing with the advent of mobile internet to make structural adjustment, become a sudden emergence of the industry, this is the new application.

As we look forward to the future, we can foresee that new Internet applications will rise in the next decade.

This new demand, along with three factors will form a climax, one from the situation of demand, people's demand for the Internet, in addition to sharing information and information transmission needs, began to produce more integration, identity authentication, personalized information, valuable demand, will bring about such a change. The second is technically. Third, in the policy environment, the future of our information applications will also rise, even with the new media wing, when people recognize it, the policy environment changes. When it is possible, social phenomenon, that is, the improvement of the policy environment, will promote its development.

As a mobile internet, we pay attention to three large environment, reading from the beginning of the new media, we are the original, eyeball to provide services, through advertising to recover the completion of the operation, now we can through paid sales, paid information how to sell? Is it important to change the copyright? Our copyright changes, new copyright everyone is aware that the new copyright law in China is the most innovative is to share the network of this information products policy, it is stipulated, an industry when policy formulation, it is the industry to the glory and maturity of the logo.

Second, based on the new network people can move, based on positioning there are many, three, mobile phone payment function, has long been, just small pay discussion for ten years, you have no right to electronic payment, the initiative is everyone to pay by sharing the standard way, now has 37 of the main and industry to obtain the right to electronic payment, Just the past November on mobile payment chip standards, the country has been basically established, immediately to the release of the state, released later, will pay the mobile phone anywhere, do not run to the bank to pay, anytime, anywhere, like their pockets have a poss machine. Next year it will be a breakthrough, with a close bond with the flow of information in the future.

In the next ten years, new applications will become a sudden rise.

Many of our comrades here are engaged in new media, such information is not the next decade, the new media will be difficult to develop? Not really, my third point of view? The next decade is the wing of new media and new applications, and because of the existence of new applications, but also to the new media to create more business models and more traditional innovation space, we see in the next decade, we predict that the next decade is the new media and new applications wing decade, it is not an alternative relationship, And it will lead to a more sustainable development of new media, but also to our new media operators to provide more opportunities.

Because with the development of mobile Internet, new media will also show a new change, we know that the world's new media, mobile internet production, is 2007, 2008, its driving force several more typical forces, a power is intelligent terminal, the second is 3G network, we know in Europe and the United States 3G Network was born 10 years, Without finding a place to make money, no Apple, created Apple Stores and smart terminals, soon formed a pattern that we found first to fire up the business is what? Is Weibo, what is Weibo? Weibo or new media, but Weibo is not a simple alternative to the original media, in fact, opened up a new media space, I do not know the new media innovation, there is a new technology, will bring a brilliant product, we previously from the site to the mobile site, to all sites, is actually his media, and Weibo opened up the word media , and what media is Weibo? is published by the user themselves in the manufacturing content, will bring a new space for human information exchange, human information to learn more want to participate in questions, people hope that freedom, micro-blog to bring the word media, and the original media, but also an epoch-making opportunity, word Media with the 3G Internet opened a new world, The individual is the media information Disseminator and the publisher, along with the micro-letter, the point, the group organization, new media in the new era, will still have the continuous development.

In the mobile internet era, when the new era of application, the way the media return will be in the development of innovation, the original new media the biggest problem, the media business model is a typical single eye economy, I put the content here, to everyone to see, my content better, see more people, I attract more eyeballs, I will sell upstream ads , the cheaper the value, the cheaper to free, the fastest gathering, what is the characteristics of aggregation? Winners eat, there are tens of thousands of new media sites in China, after the dotcom bubble burst, 35 of prominent, other media is difficult to enter the first-class space and opportunity, to the new application and the Internet era, but not the same, it will enter a service can also charge the era, driving the pan-media to special media, to the development of fine media, There will be a special site, still can pass very small qualifications, a book on the website, the front see very good, and then see a few Zhang 5 cents, is to sell the eyeball to advertisers, can also consumer charges, like reading the new media, will be very big development.

At the same time there are many valuable, characteristic, with the volume of data growth, we have entered the Big Data era, the big data Age people want what information? People are not information more and more, the better, the more information I need, the better, or we get, you can not get more information the better, at this time the personalized information, the characteristics of the demand, many of our website media is the opportunity, if at this point, the media to innovate to valuable information, Although the media war has actually ended, such as our PC Internet Integrated Media competition, in fact, in the end of 2000, with the birth of several major portals, we also do efforts, many do is free to write manuscripts, support its development.

In the mobile internet era, there are more opportunities for featured media, and only features have characteristics, not less opportunities, new media innovation will get more opportunities, we see some new valuable, a start to the transfer of the site, and began to grow up, because people have such a demand.

With the advent of the mobile internet era, the media has entered an era of multimedia convergence, which gives us many opportunities, because the eye new media era, actually shuffle the speed how to come? PC Internet era, the network bubble shuffle, three or four, and then the mobile network, mobile can also get information, and a group of mobile internet growth, and after the bubble up, there are several, including Tencent, mobile internet Big portal site, then come out of the opportunity is where? We entered the video age, there are a number of video web sites, and after the shuffle, and the profit of the visual site, a technical innovation, with the changes to everyone to bring opportunities, if we have questioned the multimedia, new media portals, there are also opportunities, there must be a group of enterprises can stand out, Of course, every growing process is a screening, the new media will continue to develop in the next ten years. Mobile Internet Not only sublimated the level of people's information, so that information sharing into the personalized era anytime, anywhere, not only more convenient than the fixed network of traditional Internet, but also hope in a broader field for new media to continue to write new media brilliance.

The opportunity to give everyone with the mobile internet era, not less opportunities, but more opportunities. Because we know that if we now spread the entire media into three stages, we in the traditional era of telecommunications or in the traditional era of journalism, the era of opportunities for everyone is relatively small, telecommunications is a monopoly, publishing is the monopoly of the issue, the PC Internet does not have a variety of choices, not so many opportunities, is the winner take all, Have a greater monopoly than traditional media. But the mobile internet era is different? Talking about is a paranoid era, there are interested in multimedia exploration of enterprises, the future is also more opportunities, we develop a greater space.

Thank you!