Xiao du: The eight most effective methods of enterprise website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Corporate web site promotion for a company, is very important, especially for those who have just been established, there is not much traffic in the site. Before many friends summed up the site to promote the method, but over time, there have been many new ways to promote. Often these new promotion methods, in the actual promotion operation of the effect more obvious. At present web2.0 many applications are unusually hot, and search engines for web2.0 elements of things, more friendly. The use of web2.0 elements to promote their own site, should be a lot of webmaster friends to focus on. Of course, I based on the recent period of time I promote the experience of the printing Enterprise station.

1.seo,seo this aspect of the article has been more than A5, novice can learn more basic articles, our company's old site, a lot of the title of the column incredibly are the same, completely did not according to the content to set title, keyword piling serious, this is the big taboo in SEO. The title must be consistent with the content of the page, so concise and clear, title split with "|" or "_". URL link format unified, appropriate description and keywords, RSS subscriptions, rich and diverse site links, sitemap, and tags, this new site has been improved, after this, to the search to submit your station.

2. The net picks (collection), this method in the website promotion early stage is very helpful, can improve the site's exposure, attract spiders are good, but also to bring some traffic, but also pay attention to the use of the time point of the net pick, to take advantage of the net when the peak time before the collection, which will make more people see your collection. For the printing industry station, the best collection in the local business services.

3. Exchange links, the promotion of the website is very necessary, webmaster friends can add some QQ group, exchange two on a daily basis, it is best to be similar to the station, the best effect, for the optimization of Baidu's station, exchange friend chain is the other station Baidu snapshot time, the faster the description of the higher weight, for the optimization of Google's station , the best is to see his station of the PR, but the PR has been canceled recently, but also to see the outside of the chain aspects of the station.

4. Pay promotion, this company has been using Baidu bidding, for personal stations to consider a good input-output ratio, not every station is suitable to do the bidding, the new station built good not much natural flow, can be promoted through Baidu bid to obtain some traffic, but the key words in your data through the analysis of the day to explore slowly , this is related to SEM, how to use the least amount of money to maximize the benefits, put in the least advertising fees, to achieve the best returns. By improving the quality of the bidding keywords and promoting the conversion rate, try not to promote the broad meaning of the key words, to achieve precision promotion. For example, I do in Zhejiang scope of the album printing, keyword delivery is not suitable for "album printing" so the scope of the launch is too wide, it is inevitable to increase the cost of promotion, but the conversion rate is not high, we should put "Zhejiang album printing" and other accurate keywords, there are many paid keyword promotion I will be more detailed in the future to write.

5. Industry navigation Station Promotion, login to the industry navigation station, or register some enterprise Yellow pages, and then will generate a business shop the same page, you can release product information, the site has a good publicity, in fact, for some personal sites can also use this method to promote, not only limited to the enterprise industry station.

6. Encyclopedia category promotion, for the enterprise station, you can create your company brand Baidu Encyclopedia entry, to a netizen audience perspective to introduce your company's corporate website objectively, then you can expand the introduction of information about the enterprise, and finally don't forget to attach your company's links, Baidu Encyclopedia, Soso Encyclopedia, Interactive encyclopedia you can go to try, generally add a few times will pass, do not add the first page of the link, you can add inside the page, the effect is also good, home is not easy to add, once created, will be your brand is a very authoritative promotion.

7. Weibo marketing promotion, enterprises can also create official micro-blog, you can go to certification, Sina's current enterprise users need to fill out the certification Information Form, business Certification application letter and business license copy, Tencent's micro-blog certification is similar, as long as you have the relevant information of the enterprise, certification or no problem, As a new marketing method, Weibo marketing is valued by more and more enterprises, the future is also very promising, the early development of your fans, of course, the beginning is to accumulate your audience, must send some attractive things, but to and you promote the product of a little contact, can not completely not lap, such as our company is the printing industry, You can send out pictures of creative prints, personalized print and so on, in short, micro-bo marketing also need to pay attention to precision, can not eyebrows, the recent emergence of micro-Bo marketing platform is very good, can be a small commission can be spread to a lot of people, for the initial brand publicity is very effective, It is also one of the methods used by many large web sites.

8. Classified information promotion, such as 58 with the city, people, fairs, Yiden is a good way to promote the dissemination of information can also be quickly included, and generally can get a good ranking, after release, you have to refresh the next day, the same column of information an account number can only send one, so to take good grasp, Either you register multiple accounts, but pay attention to change IP, or you may have to be sealed.

There are many other ways to promote: such as mail promotion, QQ Group promotion, forum promotion, signature promotion, soft text promotion, hype promotion are commonplace, Xiao Du said that the most important thing is to do the site content, do internal optimization, like good wine, wine is also afraid of alley deep, promote the site is the most important to promote Word-of-mouth, Brand launched, the site does not rely on search engines can live very comfortable.

These are the main methods used by Du Fu to promote the http://www.ygf.cn website, hope to help everyone.