Xie Group of Chinese SNS collective play games dislocation homogeneous loss users

The number of SNS sites in China has grown rapidly in the past, as Facebook's web site is increasingly red.　　But in addition, China's SNS sites do not seem to have more harvest.　　Dislocation of the homogenization of the 2008, the Internet has made a lot of Xie has been invited to become a SNS Web site together with the CEO, but soon after the handsome hang India. studied, experienced, and now back to the sidelines, China SNS website some drawbacks in Xie eyes can be said to be glance.　　One of the most deplorable is the Chinese SNS website collective Play game behavior. The Internet expert on the phone over there, Sheven said the current status of China SNS website is very heavy, "SNS sites in China are outdated, since the fall of the price, do not understand what SNS site, only do some spoof-type social game netting users, the purpose is to coax investors happy.　　"Xie thinks SNS website" steals food "the kind of game is full of spoof. SNS sites should be heavily social, game components for its services.　　But China's SNS website has come a solid dislocation, the game sings the protagonist, the social intercourse between people finally lost for buys sells to "the slave trade". In this respect, Xie has written to comment on this as "the most vulgar way." "Hastily do a website, and no money to do the market, the full mind used in cool applications and dazzle function (in fact, there is no technical threshold of the cosmetic), as a call to recruit users, thinking that this can break through, to obtain the favor of VC. "In Xie View, the development of so many years, China's SNS Web site is not a little progress can be said, are extremely impetuous," will steal a dish, sell individuals.　　In fact, China SNS website in these years, in addition to learn to steal vegetables to sell people, but also learned to rush and when eldest brother. "Experience when the feelings of the elder brother", "black market trading, family rush, let men do your little brother, women become your girl!" Call your friends and join them! "This is the advertising word that the Thousand oak website used to promote SNS game at that time."　　As a result of the game naked propaganda gang violence, these three games quickly by the Ministry of Culture ordered shut down. For China SNS website Light Social, heavy game dislocation development status quo, Xie judge if SNS website again so boring go on, the future is defeated by Tencent is easy thing, "play game who can play it?" "The success of the role model of Facebook has been a model for SNS sites around the world." Relying on its powerful real social clout, it currently has a market capitalisation of $ billions of trillion, which can only be paid for by implanting ads. And the Chinese SNS website, even if the current hot happy Net (kaixin001.com), although there are a large number of implanted ads, now do not dare to talk about making money two words, happy net Yuanliping to Ji Shine Frankly, "We have no money, even the hands are very few." "For Facebook, most Chinese people just smell their name but have not logged in." In fact, and most SNS in ChinaCompared to the site, although they are unified classified to SNS site, but "play" is very different, Facebook is based on the existing network of applications, the reality of the real approximation, while most of the domestic SNS Web site is the use of applications (such as stealing food) to build a network.　　[Page] SNS website's core is the interpersonal network, the Facebook captures, succeeds. And rely on the game and other components piled up social network is very easy to get bored and boring, the result is "user homogeneity, application pale, there is no core of their own things, and eventually become relatively similar to the user group BBS just."　　"There are Internet researchers that comment on China's SNS website. China SNS website This move lets a lot of people can not understand.　　Because has always been good at learning, or plagiarism of the Chinese Internet this time unexpectedly did not hold high example of samples, but collectively believe in a very localized thinking of the game components. Xie that the Chinese SNS website relish such as "parking, cattle" and other types of spoof social games just social props, China SNS site in the game above the practice of excessive force is undoubtedly trifles, Maiduhuanzhu. "Think a shortcut, actually is walking unnecessary."　　"Xie said. Long-term attention to the SNS field of senior Internet journalist who has also expressed the same view, "such as Facebook Web sites in the United States, the main thing is the role of an Internet tool." China's SNS website can only be used to pass the boring time. "IDC analyst Wong Chung-Tao is very optimistic about the prospects of SNS site, but the premise is to do a good job of social application, this has to" let users of the real world and virtual network integration. "　　He believes that China's SNS site in this regard is not enough, users are still on the SNS site is only "habit" driven, and no more personal appeal, and the habit of no purpose is often difficult to endure. It is based on this reason, there are insiders on the CCW network issued such a feeling: "I really want to do not know why BMW in the net to do implanted ads, brand positioning is not at all a level, on the happy happy are mostly idle, they have a few can afford BMW?" People who buy BMW have real social networks in clubs and golf courses.　　"Thin as the future of China SNS Web site will not start in the boring game, and eventually died of boredom?" Data from research institutes show that the number of registered SNS websites in China has now entered a stage of slow growth after last year's rise.　　Even appeared because bored of the game, the user mass loss of the situation.　　The two biggest challenges for China's SNS site are now: How to stabilize the number of users while still pondering how to profit. The former can rely on the new game components, although this has exacerbated SNS site light social heavy games dislocation risk, but at least temporarily can stabilize first. For all SNS sites, the latter is a concentrated burst of all problemsDot--sns site currently lacks a clear profit model.　　If the ultimate proposition of profit is solved, all the problems accumulated will be well concealed. Will the solution to profitability be advertising? Facebook relies on implantable ads to make 150 million of dollars easy.　　China's happy net in this respect is to do the best, but even so, net will still announce to "Send Birthday gift" of the user charged 2 yuan per fee. Analysts point out that the components of the game more and more difficult to be attractive, profitable, portals are also eyeing.　　Even the happy net began to impatient fees, this shows that the patient of SNS website is really not much, the future of SNS site thin such as cicada. If there is enough advertising, I believe that happy net will never abandon the user's feelings and disregard, money is one of the most painful things in life; if investors are not anxious to see performance, I believe that happy net will not rush to charge.　　"the analyst said.　　Horizon Network Lintingham to this blunt, "happy net that type of entertainment is not suitable for user charges." According to the industry analysis: even if a happy net fee to obtain the user's approval, also will not have the industry demonstration effect, because "China has not a few SNS website has to the user to charge the emboldened." ”