Xu Han: Large data age, shopping malls to do the cards need to be cautious

Beijing Xidan A soon after the opening of foreign-funded department stores sent a text message that the owner of the ICBC credit card customers can directly to shop to store silver card, shopping can be discounted. But when the customer to deal with the card in the heart but began to drum: Card not only need to copy the front card, but also need to fill in the ID card information. Although the waiter repeatedly promised that the store would protect the customer's information, the customer eventually turned down the store's practice of exchanging small discounts for personal information.


It is understood that the French chain of http://www.aliyun.com/zixun/aggregation/39146.html "> department store in Paris also issued shopping cards, but never dared to try to request customer credit card information, because in Europe, People are very cautious about credit cards, and they are never likely to disclose their account information easily, let alone identity information. Everbright Bank, an electronic banking expert, said merchant safety management There are many links, once a link management is weak, customer information will be leaked, it may be used for telecommunications fraud, counterfeit credit cards, customer privacy violations, and so on, especially the identity information and account information provided at the same time, is the personal property security of the great hidden dangers, Users must raise awareness of prevention.


Some people say that in the age of large data, they almost live in a transparent fish tank, difficult to have secrets. On the one hand, businesses want to collect as much customer information as possible, especially if new stores need to know more information. Collection of customer information, can enable enterprises to discover and tap customer demand, and provide valuable services to meet customer needs, and enterprises through the provision of different forms of service beyond the customer's needs, so that customers feel the value of things, so as to achieve higher and sustainable profits. Therefore, many retail enterprises to collect customer data as the enterprise running the first goal.


we have every reason to believe that the store does also take a variety of ways to protect the customer's information security, but in fact, it is difficult to ensure that all aspects of the information is not disclosed or stolen, so the merchant should be aware of the customer's interests may be violated in the data collection, The way and structure of data collection should be selected, do not bring harm to customers. In other words, businesses in the protection of customer information security needs to do something.


　　As customers, their own security should be the master, not for some small benefits easily give up security assurances. Some people like to do all kinds of cards, supermarket points card, shopping malls discount card, shopping center membership card and so on, and card processing without exception to the need to fill out personal information, then, this requires you to carefully consider the exchange of information for these concessions in the end worth it, Be aware that your personal information is far more valuable to the merchant than the gift or discount he gives you. From this card, store can analyze your shop frequency, shopping preferences, approximate income level, etc., under normal circumstances, the disclosure of information will not constitute a threat, but if more information about the property should be prudent, after all, their own security more or rely on their own to ensure.