Yahoo and Microsoft cooperation

According to the Beijing Forbes article, anyone can do easy things, but important events must be done by people with a lot of experience. Of course, it takes a lot of energy and good luck. Forbes interviewed a number of business leaders and analyzed the key figures behind many big events.

Hillarischneide is playing an important role in the search and cooperation deals between Yahoo and Microsoft. In an interview with Forbes, she revealed how two companies came together after Microsoft offered to buy Yahoo a year ago.

I like to trade between companies. But I have to admit that the only thing that really calls the big deal is Yahoo's search-for-cooperation deal with Microsoft last year.

Karolbach the first time at Yahoo's staff meeting, he was basically asking management questions about search-related business. After Microsoft made an offer, there was a panic inside Yahoo. Carol said: "Hey, I need a consensus." ”

A few of our executives have been in the boardroom for about 10 days, hoping to get rid of the idea that Yahoo has always been positioned as a search company and how important it is for Yahoo to search. We ask ourselves: how important is the search business? Is all the search business critical to the company? We must be able to fully control the user intent database obtained from the search. We thought maybe we could work with Microsoft to achieve that goal.

Microsoft is a big company. So Carol asked the three of us to have a secret contact with three of Microsoft's top executives. Our mission is to together, reach a consensus, and figure out whether we can share the future of online advertising with Microsoft, especially search ads.

We spent months secretly negotiating with the law firm in San Francisco and the hotel in Seattle. The first phase of contact between the two sides is actually a phase of building mutual trust. We didn't even talk about the financial terms of the cooperative transaction. The discussions between the two sides actually focus on what Yahoo is fit to do and what Microsoft is good for. When we were negotiating, we realized that both of us would feel uncomfortable on this issue.

We established our guidelines at our first meeting. This involves an objective fact that the scale effect is important in the search market. For ease of execution, it must be simple. Ultimately, we have to make search easier, and also for advertisers. When we disagree, we will separate for a period of time, seriously consider, and then gathered together.

Prior to this, the industry generally believed that there is a lack of trust between Yahoo and Microsoft. So it's a great thing to be able to get two companies back to the negotiating table.