Yang Bo: What does mobile internet mean to watercress?

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Tencent Science and Technology (Lois) January 13 News, yesterday, in the annual Geek Park Innovation Conference, very few debut of Watercress founder Yang Bo again here. In an interview with Zhang Peng, founder of the Geek Park, Yang Bo introduced the commercial rhythm of watercress and the New world brought on by mobile internet.

Commercialization of watercress: industry change makes some things possible

In 2012, watercress online a number of paid items, such as watercress reading on the paid ebook, Watercress FM Pro version, as well as watercress film ticket function. Some people say that watercress is speeding up its own commercial rhythm. In this respect, Yang Bo explains that watercress is not deliberately commercialized, but the changes that have taken place across the industry are making things possible.

"The Watercress movie ticket has already covered the line in more than 30 cities." Tens of millions of of the users to see the grading, watercress to help users find and make decisions, this is the product of user value. But six or seven years ago, although the user value, but the film is mainly pirated, watercress can not be linked to those commercial value. Now, the development of the cinema line, so that watercress has a commercial value of the connection point. ”

Yang Bo also take the watercress reading and the watercress music as an example, after the content digitization, the logic changes, the experience also changes. Before making paper books, but also have warehouses, and build logistics construction, which is not deep in the vertical field of watercress, link too much. But now the digital content, can be in the same place both good content, and can be changed. Not only to find, but also to make decisions, but also to do things.

When a product's lifecycle reaches a certain stage and has a tens user, it naturally extends to the next step. Therefore, user value can drive business value, even if not set up at the beginning, but as the time matures, it will exist. Of course, Yang Bo also said, although some products have been done in watercress for seven or eight years, but watercress is still doing some of the first time to start the product.

Decision criteria for watercress products: doing things that help in real life

There are many standards for classifying Internet products. But Yang Bo takes the product "externality" as a partition point. If users and Internet services interact and have no direct impact on real life, this is a product without externalities. The game belongs to this class. Another extreme is the services such as Ctrip, basically are externalities, because the process of using the Internet is very short, the main services are after.

On the PC side, only 12 or 13 companies have a larger user size than watercress, and watercress is often asked what his position is. Yang Bo's conclusion is that in the long run, things that are helpful in real life are worth more in the long run. This becomes one of the criteria for what watercress does and what it does not do.

Zhang Peng also asked Yang Bo, the general external strong products, it may damage the user's own value. For example, in watercress films and other products, marketers will use some way to obtain their own favorable scores.

Yang Bo explains that there are two aspects to dealing with this problem, first, the company's philosophy, and the consistency of implementation and philosophy. This aspect, the watercress has no problem, will solve by the algorithm. Another point is whether the structure is reasonable and the structure means business model. For example, the business model of the film can be established in the hospital line, but also the choice of film dealers. However, the choice of hospital line, compared to the film dealers can guarantee the fairness of the score.

Watercress Mobile Internet road: Great Liberation

"Mobile internet apps are a huge liberation for me personally," he said. "Talk about watercress to mobile internet attitude, Yang Bo slightly excited."

As a company that has accumulated over 8 years on the web, there are so many historical things, so every change will be difficult. But on the mobile internet, every product is independent. "We can do new things, completely independent of previous product logic, and will not affect what we did before." It's like going back to the entrepreneurial state seven or eight years ago and doing things without restrictions. There will be more new things this year. ”

Therefore, facing some people question why watercress does not do an integrity application, Yang Bo's answer as always, "there will not be a mobile client called watercress." ”

Yang Bo about the very popular mobile first view, and he believes that the industry's view of these things is starting to grow more mature now. Mobile one is not an absolute thing because it is very, very difficult to do. "The link is the foundation of the entire web and determines the ecosystem of the PC Internet." But on the mobile side, the link does not exist, which means that the communication channel is very difficult to build. Also causes the moving end to be difficult to do. Yang Bo mentions a failed mobile product "diagonally" in watercress. It was completely isolated from the watercress, but eventually failed.

PCs are still important for watercress. Yang Bo Introduction, the current Douban page end of the UV reached between 100 million to 200 million, which is a huge amount, over the past year doubled. In the commercial revenue link, the PC end is also the main source. Therefore, watercress in the PC side still have a big try.

The point that

must not be overlooked is that while a company can have multiple mobile clients, the data accumulated by the product is put together. This is the root of watercress as a company positioned to provide discovery and recommendation on life services.