Yao Jingang: Write title tag is the key to SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For the definition of the title tag, there are friends who know a little about HTML that the title is an element in the HTML that defines the title of the page, and title can only be included in the head element, in the search engine, The title will be convenient for the search engine to quickly understand your Web content.

The focus of this article is to return to SEO, from the last paragraph of the definition of title we can see that title to the search engine is very important to a label, is able to the site in the search engine performance has a great impact on a factor, so the focus of this article will be through an example to tell you, Title tags and how to better use this tag to achieve the maximum benefits of the site.

The true meaning of title in search engine

Whether Baidu search engine, or Google search engine, in all factors affecting the ranking of the site, title is critical, and the impact on the ranking of all factors generally have 10% to 20% more, so you can say, Writing the title of a Web page is a very important factor in making your Web page perform well in search engines.

So let's look at how the search engine ranks the page. First of all, the search engine will be through a variety of link channels to crawl the latest updated pages, the first reading is the title of the page, at this time, the search engine will be based on this page title to determine the approximate content of the page and the title of this page to split, give the relevant classification (when Baidu search engine technology is not very mature time , often the title and content are very inconsistent but the rankings are good, which has been well improved today. Then, the search engine will read the content of the Web page, according to the content and title matching degree to determine whether the content of the Web page has a certain quality. Finally, the search engine will be based on the overall weight of the site and the external reference to the page, and then the title in the relevant split, give the corresponding ranking.

Comprehensive above analysis, when understand the title in the search engine of the true meaning, we can really do a good job of writing the title of the Web page.

Ii. How to write a good title

1: Important keywords on the top of the page title

We usually think that in the title of the page, the best contains the keywords 1 to 3, not too much, because everything extremes, hehe. For search engines, the more in the title of the previous keyword, the search engine to give the weight will be higher, this is not no basis, can be found from a number of sites to verify this argument.

Below to cite a my own station as an example to verify that the title: Chengdu SEO, Chengdu website optimization, Chengdu website promotion-Yao Jingang SEO blog. In Baidu search engine, the keyword "Chengdu seo" third, the key word "Chengdu website optimization", the key word "Chengdu website Promotion" On the second page, in three keywords competitiveness are similar.

So, write the title tag 1th Note that important keywords are placed at the top of the page title.

Keywords included in the 2:title should conform to the user's reading habits

Baidu search engine in the past so many years of development, user experience this word in Baidu more and more attention, so I want to say, in the title of the text, it is best not just to please search engine to set the keyword, but to the user's point of view to set the title, In the title to be natural and friendly to include the key, such as the title of this article "title tag optimization, how to write title", this article has the key words title, title tag, how to write title, and the title is not too much modification. Users can read the title, search engines can read, users can not read the title, the search engine most also do not understand.

The keywords contained in the 3:title should be suitable for the website theme and the weight of the website itself.

This is mainly for the home page, choose a good site for their theme of the keyword is critical, especially for e-commerce sites, good keywords not only to bring a little traffic, but also to be able to produce a good conversion rate. This needs to be careful and attentive. Can be more from the user's point of view, reference Baidu Index, as well as related sites, through these competitions, contrasting the keywords and their own site, the theme of their own choice of keywords, I believe it is very good. So title will also be friendly to search engines.

Author: Yao Jingang (net name: Hermit, Lao Yao) starting address: http://www.711seo.com/298 reprint, please specify copyright information