Yong: My local station hands-on experience sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development of the Internet today, can be said to do the theme has been done, from the current market and policy situation, personal stationmaster's living environment is more and more serious. For example, Baidu Library on the line, rob a lot of the share of the Web site, now personal webmaster should do what station? Before writing a "webmaster do what website most money", in A5 published, caused a lot of webmaster resonance, today and everyone to exchange the local website operation.

I think in the current Internet environment, do the local station is a personal webmaster a way out. Because to the local station, the first is to do the flow of pressure relative to do the flow station to be smaller; second, the local station is easy to combine with the entity to produce a more tangible profit model; Third, the local station once developed after the search engine dependence is relatively small, so you old webmaster and new webmaster may wish to consider this idea.

So how do you make your place stand? Here is a writer's operating example to explain, and you share the local station operation experience.

I. Columns and CONTENTS

The local station column set must be concise, the prominent theme, according to the website theme and the resources which oneself grasps the column, do not China, many stationmaster makes the local station carelessly to make the local portal, at the beginning ambition, but does not do up a period of time discovery, therefore gave up. This is the positioning problem, personal webmaster to learn to do "small site", catch a little do fine do. Home network at the beginning of the set is located for ordinary people to provide cheap decoration materials, decoration Company information, the content of the entire site around this to unfold.

In the content construction, the initial launch team members to collect local newspapers and magazines on the relevant information, will be released to the Web site after the basic data is done, that is, so that the site looks like that after the matter, let the salesman a family of running related enterprises, for its free release information. From the results of doing so, many companies are willing to, after all, is free, hehe. This initial content problem is basically solved. However, to remind that before running the enterprise must be full of their own site content, with some technical operations, so that the site looks formal, some atmosphere. The necessary files must be prepared to improve customer trust.

II. Promotion and publicity

As mentioned above, you can consider working with local companies to send them free of charge, but they offer some discounts to the site, and if you talk about it, it will be a lot of good. The main reasons are as follows: two.

One is that companies will often log on to the site to publish their information, it is best to create a company for enterprises to display the page, so that they can add their own information, so that enterprise users often log on to the site to update their information. In order to constantly stimulate the enterprise, can also impersonate customers to the enterprise to consult some questions, oh, although a bit unkind, but in the early stage or more effective stimulation of the enterprise nerves. Of course, this approach is enough, our website still have to find ways to provide enterprises with real services.

After this series of discussions to get down, is not there will be a real customer initiative through the site to contact the enterprise, when our site on the work, towards the success of a solid step.

Second, enterprise customers in the introduction of their customers may provide customers with their access to our website address, which also in the unconscious for our website to do publicity.

The second channel of publicity is to pay attention to the various exhibitions held locally, which is a very good time for publicity. You can choose the relevant exhibition, printing some publicity materials to the exhibition site distribution. What's more, you can get into the product of the website which is marketed face-to-face with some enterprises. Attention to the exhibition is another advantage is the organizer printed on the journal, a lot of exhibition contractors in the exhibition after the end of a so-called journal, the catalogue is sent to the host, the organizer of relevant institutions, exhibitors and so on. Before the exhibition, the contractor to promote the exhibition, is willing to cooperate with the relevant Web sites to Exchange resources in the form of exchanging advertising resources, this is a very cost-effective way of publicity, I hope we can grasp.

Iii. Daily Operation

Local stations generally provide services, so the site to long-term development, must do a good service, establish an effective customer contact return system is a very important means. Maintenance of the cost of old customers is much lower than the cost of developing new customers, and the customer's Word-of-mouth propaganda is also one of the driving force for the sustainable Development of the site, this suggestion that we study customer relationship management related knowledge, I believe will be a lot of inspiration.

Content updates, some of the articles that you reprint, if the original typesetting is not very good, also please rearrange his layout, so that he read more smoothly, which is a user experience, Baidu's related personnel have treated the collection of Baidu treatment Method said, why some of the collection of stations can be ranked in front of the original station, Aside from other factors, the site's user experience is also one factor.

Today, I talk about here, to local stations, industry stations interested friends can communicate with me, qq:454665604, you can also see my A5 column more articles.

This article by the www.tuozhi.com.cn Webmaster original, reprint please keep this trip, first thanks.