You 5 strokes to write good marketing soft wen

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You 5 strokes to write good marketing soft wen, bring a steady stream of orders!

I am (di xiang ou essence Oil Perfume Fifi) The following share is my personal experience through the blog, and is the most not in accordance with professional routines to go, I hope to help. Start to enter the 5 points I share with you today:

1. The concept of marketing soft paper

2, the composition of marketing soft text

3, how to write good marketing soft text

4, how to find marketing soft text material

5, how the product into the soft wen to achieve marketing purposes

The concept of soft paper

Soft text is relative to hard advertising, through the copywriter in the corresponding website, newspapers and other articles to write products, to achieve more tactful, story soft ads. The specific concept of demand, in order to put the truth of the way to make the consumer into the enterprise set the "Thinking circle." This is my personal summary after understanding!

1. Requirements:

A, soft writing must first clear the definition of soft, if even the soft text is nothing to know, write the product article may deviate from the fork. Of course, this is not a one-night kung Fu can be achieved, because you understand the concept of soft, but also to practice, a successful marketing soft text before there must be a lot of soft paper to pave the way. You write a period of time marketing software, suddenly one day found that your article was a section of Ali community is recommended, why you have not been recommended before? Because this is a practice of your process, it is recommended that a lot of early writing soft friends do not rush to see how some successful teacher is how to write soft text.

B, after understanding the concept, you have to study your products and the model you are walking in Ali, for example: Feifei is to do bulk perfume wholesale, and essential oil perfume merchants to join, I targeted the customer group is not a consumer individual, and most of them are women, so my soft text will have enough "soft" grasp entrepreneurs, women-oriented, Their different money mentality to write can impress their article.

C, Soft Wen also want to separate enterprise soft wen and personal soft wen, when your blog is a corporate blog, you in the soft Wen not only to consider is to achieve the purpose of the transaction, but also to achieve a clever publicity for your corporate visibility. Personal blog Soft text This aspect restrictive is relatively small, enterprise blog Some language is need very dialectical, official, and should pay attention to the industry's big situation, dynamic

2, the importance of the soft text:

The importance of soft Wen believe that we all understand that the real deal or use your words to move, influence, guide, change the customer mentality, thinking, to promote his desire to expand the final deal orders.

A, soft paper can reduce the promotion costs of enterprises and individuals

b, soft wen can better bring high quality flow

C, Soft Wen can help to a large extent SEO optimization

D, soft talent is to impress customers at all, help to improve corporate visibility

I don't say much about my specific importance here, I understand it very well. The importance of soft, in fact, in practice, we may have more in-depth experience, and then we talk about how to write a good soft text.

Second, the composition of the soft text:

1, Soft Wen is composed of 3 major parts: Title + text + END, write the article before, you can set a good outline (a few points can also be) this write down logic, relevance more closely, the article written down flowing, to the reader's feeling is like watching TV series, watching this episode stay up late and so on the next episode.

2, Marketing soft text structure subdivision, title can be divided into: large title, small title; The text can be divided into 2-3 paragraphs to elaborate the story, paragraph not too much, it is content to clarify the words, the proposal can be used in dialogue or subtitle form, so it appears not bloated, and more infectious, more logical, remember the illustrated , the picture can be inserted in the body or at the end, preferably every article has a picture, the end is basically 140 words, but the end can also be a personal point of view or summary. In fact, the beautiful structure of the soft end also includes signature pictures, recommended reading articles (so that customers stay in your blog longer), this is my personal opinion, you can go to see my blog The overall layout of each article http:// lynn168albaba.blog.china.alibaba.com/, the entire layout should be clear, do not disorderly, do not talk about the next soft language skills.

Iii. How to write good marketing soft paper

How to write a good soft text? may be the most concern of friends, this problem I am also a cliché here. Soft paper skills, experience in fact, every successful soft writers have their own unique experience, many teachers have also talked about these issues, which also brings a doubt to the writers, which is the method, is the technique? In fact, I personally think that the best for their own, do not glance, Gu Gusi, Do not go to the end of each method is a taste, eventually fruitless. Find a few ways to practice right away, know that they are taking a shortcut or a detour.

1. Title

I write the article has a habit: coherent first write the content of the article, and then extract the core point of the article title. If you have encountered a pen can not think of the title, may wish to try my method. Write the story of your brain with a client, add a personal point of view, and think about the title. There are 2 advantages:

A, the central point of the article can make you think of a better title;

b, some of the keywords or numbers in the article may be helpful to the title!

The title of the best control in 10-18 Word range, words too much to express not clear center point, pay attention to the more concise the better. The title should be novel, the central idea is clear, can highlight own point of view, can appear controversial topic. I'm not going to say that. Suspense style, emotional style is too general!

The title preferably has the number, the network hot Word, the question word, (for example how, how, why,)

Example: Job-hopping brother stall selling services, 3 cents cost to earn enough 5,000

No Mercy! 50 Yuan Slimming Cream Beauty salon Resell 5000 yuan

Exclamation words (surprise, God, cows, strange, tears, sigh, etc.)

Example: Cow! Earn 1000 yuan a day from PR white-collar to entrepreneurial black girl;

Title can be a statement, but now a lot of questions, even rhetorical question, with some ellipsis, question mark, exclamation point this is decorated your title, let the reader with curiosity, doubt to see your article.

Example: The dream of the new venture was "3 square meters" imprisoned, suffering or outbreak?

The waiter made 20,000 extra money and became a department manager?

When the title of the soft text should also consider the search engine included rankings, I have more than the title for the home page position recommended more advantages, but if you want to achieve a good search results, it is best to bring product keywords. It's easier to find your article or post in an industry search or target customer search, and then read more about your product.

1, the text (the core of the soft paper argument)

Write soft Wen to find their familiar topic, their own good topic, only their own in the topic to know more, have a unique view, write to be able to easily, swipes nature. Whether it's a storyline with a customer, and logistics between friction, business differences, entrepreneurial sharing and so on material, must have certain authenticity, readability, consistency, whether you are a point to unfold your story, must be close to everyone's story, even if it is Lao homely.

Soft Wen also has a few points to note:

A, the body content to have the focus of appeal, impress the core of customers

b, to have enough key arguments to gently express your product advantages

C, the text to make the target customer purchase desire and demand point

D, the appropriate use of product keywords for easy search

1, soft wen must be soft enough, just like no shadow hand grams of the invisible, imperceptible influence on your target customers, potential customers will be their hearts of the purchase desire to awaken the formation of demand point, and finally produce action. Just like the two parties coexist, the Kuomintang depends on equipment, material, benefits to the people, and Chairman Mao is deep into the common people, listen to their voices, help to solve food and clothing problems, close the civil-military distance, this is Chairman Mao's brilliant, and ultimately the strength of the people. Soft Wen is the same. Example: the title: "Driver men aimed at women 2 pieces of treasure, daily earn 3300 Yuan" Article I focus on this two mysterious treasures is what? Why let him earn 3300 dollars? Everyone see, the title of the owner of the driver is male, the first paragraph of the text to be a simple introduction to the characters, before is a common driver, now have these two pieces of treasure became a day to earn 3300 Yuan boss. Let the reader have a heart contrast to the story master, curious to read it deeply

2, product advantages This is in fact through the soft text express it is best to have a specific storyline, for example: the title of the driver male, it is impossible without the process directly joined my essential oil perfume project, that this process driver man's various doubts about the product can be described in detail through the storyline, And objectively try to put some of the driver's male concerns, these doubts are also the potential customers look at your article with the doubts, at this time your story on the potential customers are very helpful, I solved the driver's doubts, and objectively elaborated two pieces of treasure (perfume + underwear) in combination with the operation of a more short-term in the form of popular profit, Then the potential client will trust me personally and my company. will also be guided by me to use this (perfume + underwear) combination way to open the shop. The advantages of the product in fact, in the question put forward through the euphemism conveyed to see your article potential customers, at this point, the customer demand point in the gradual formation.

ƒ, the above effect to achieve, it is necessary to add personal insights, summary, or a third party summary point of view (so more objective) to know that customers will be around, the 3rd party to prove that the soft wen strong argument! At the end also want to echo the title, with a product keyword will be better, Search engine will better identify your information classification, help search rankings. Attentive friends may notice that I mentioned the above points of product keywords, (title, body, end) product keywords, because I write marketing software is not only the purpose of the homepage recommended, search engine will determine the article and what kind of keyword relevance of the highest, so that the search engine to make the correct classification, Let the customer who needs your product search the keyword to find you.

Four, marketing soft material how to find?

1, the article Material route:

The material of the article can be divided into the civilian emotional story route (psychological infiltration attack), news commentary course (objective comment show), interview 3rd party route (elegant and persuasive) and so on if your product is not chemical, such as clothing, daily, food, small commodities and so on, soft Wen is best to take the civilian route-close to life, Feel。 If the customer is a more regional feature, you can also use some regional language in the article.

2, good at using Ali community-initiated activities theme writing articles

The article is not without material to write, the community launched the "recommended Ali Reds, the dissemination of energy, show, stall age show and so on" marketing blog is not simply to write their own product information, you can occasionally participate in a number of Ali community activities, such as:

"Stall Age show" green shirt brother tricycle sell tail goods, 1 yuan jewelry every night Rob empty (blog and forum recommended)

"Pat" wife let him in the construction site, since a want to resign when the boss, he is stealing music (blog home recommended)

Wait for these. Alternatively, you can write about other topics that are of interest to the customer. For example: I do perfume, I also occasionally write some beauty, cosmetics industry articles. Do mobile phone accessories, electronic products can write some now more popular Iphone5 horror, Millet snapped up, best-selling mobile phone rankings and so on! Because these areas are likely to have your potential customers.

3, soft text subject to a regular classification interspersed

Ali Blog is a flesh and blood life, so I personally do not agree to write articles only, because the left side of the blog is a section of the article classification, classification to be clear, you can write different content according to the article classification of the subject matter, not necessarily on the product, otherwise this category column is a dummy. I personally like Ann and Shenzhou a sword teacher's blog, Ann Dare to write, his article class revealed product professional, story, life colorful, such a blog full of vitality. A sword teacher once gave me the most direct criticism and suggestions, his article Professional + story + emotion, so that customers from different angles to see Mr. Chen, if I am a customer I like to work with a professional and sincere people.

4. Write more about your experience

Write more of their own experiences, experience, these are not on paper but you practice after the summary, write will be handy. One: The writer who does not share will never grow up, only will share, like sharing can gain more. So don't skimp on your own experience, perhaps you share out, you will get another better way, so, do not be afraid to share, even if your writing is not good all the same, as long as you write more, your writing level will slowly come up, the quality of the soft text will follow up.

5, peacetime inspiration accumulation (event point + text)

Articles often come from sudden thoughts and inspirations. Work, life we often produce some ideas, whether good or bad, we can write down, even if it is a photo, do not cram, in order to find material for writing articles. The Little people live on and off the road, the news broadcast on the bus, the discount promotion of the store, the bargain of the retail store, some problems that have not been encountered with the customer's unexpected incident or the customer reaction, the friction between the logistics, the dispute among the colleagues, the internal contradictions of the enterprise, the hot news events, the summary of the monthly results Customers to make money or losses, how many of the goods, and so on, at the same time can have events + pictures, the need to write the article when it is easy, an illustrated article on the production.

V. How to integrate the product into the soft text to achieve the marketing goal

1, product function to the story

Blog marketing Articles to learn to write stories, but also learn to write their own product features to the story. Through some vivid storyline, the product function is naturally displayed to the readers. My article: "7 months pregnant women, not to be outdone earn 2 years diaper money." Is through the vivid story plot to attract a lot of customer consultation products, and coincidentally is a Qingdao Mr. His wife also pregnant, see my article master and his wife situation, so want to order our products. We can go to see this article, this article really brings many potential customers, the actual deal is also.

2, product image of the plot to be vivid

When we advertise their products, always habitually write some slogans, although this can also achieve a certain effect, but can not let their products deeply rooted, impress customers, moved customers. Therefore, the best way is to put your praise on the product of the plot, so that people through touching the plot to perceive, recognize your product. The customer remembers the moment's episode and remembers your product.

3. Continuous Product article

This is very important, blog marketing is not an immediate e-commerce marketing methods, it takes a long time to persevere. Therefore, in the product blog writing, we must adhere to serialization, like the TV series, constantly have the development of the story, the wonderful part of the impact of Bowen can be expanded. Do not 3 days of fishing 2 days to bask in the net. Some bloggers ask me: How do you do the article is recommended home page? Remember that we are not only to recommend, want your blog rankings and have a stable flow in the words, you have to have regular updates, one weeks to maintain 3 best. Multiple writing and customer occurrences, using 10 stories to write your product is definitely better than 1 stories.

5, the product belongs to the industry hotspot

As the saying goes: The enemy, in our blog article writing process, must catch the hot spot of the industry, constantly put forward hot spots can cause customers attention, but also through the industry compared to show their product advantages. So this requires you to be very familiar with your products, specialization, you have to keep abreast of the dynamics of your product industry, at least to know what the opponents are doing? So that you write about the products of the actual results, elegant, customers will be interested. Customers are concerned about the product hot issues, you must know before the customer, coupled with their own analysis, the customer will likely choose your professional services, and your products.

Example: Exposure: The "bizarre insider" of vicious competition in bulk perfume peers This is a news that I saw in the Binzhou daily when I was looking at the perfume industry. and customers choose projects before the first focus on the industry to make money? Compare your product advantage, popular say around. And this article I was combined with the reporter reported the facts, coupled with my personal investigation of several other perfume companies, standing on the customer's point of view to write an objective article (Third-party perspective to write can be objective and impartial to let customers see your product advantages and the company's advantages). Customer focus on hot issues I get the latest information at the first time, and it's certainly helpful to both the bank and the Outsiders.

Here are some of the best customer records that Fifi's soft paper brings:

Conclusion: The purpose of soft marketing is to reach the final deal orders, haste makes waste. Writing marketing Soft text itself is not writing articles, is in writing loneliness, the inner precipitation, accumulation, growth, to practice, the results of such a process, when you achieve the first such goal, you have a practice may be immersed in such a harvest of joy, but this time is not a success, because such a process still need you day and age, One thing to do slowly and tenderly. Hope today's sharing is helpful, Feifei thank you! Feifei/original (Bulk perfume wholesale)