You don't have to apologize to the high adobe.

Two years ago, Adobe Global Vice-President said to the media: "For Adobe, investing heavily in the Chinese market is the choice we have been making." Two years later, however, Adobe chose to evacuate its major research and development departments from the Chinese market, leaving only a handful of sales teams. Who is wrong about Adobe China? In an interview with the Chinese research and Development company, Adobe official said: "We made this decision because Adobe Cloud Business is based on continuous innovation, we need our engineering team to focus on fewer sites to improve efficiency and facilitate real-time collaboration, This is part of the overall strategy to focus the Adobe technology team on fewer sites. Since 2012, the company has consolidated its original 80 sites into 56, a step that has no impact on Adobe's global research and development effort. The decision to close the China Research and Development Branch was based solely on our personnel and business strategy and had nothing to do with our performance in China and globally. In the face of Adobe's official explanations, the author argues that it is not convincing enough. In fact, Adobe's performance in recent years is not optimistic. At the end of August fiscal year 2014, the third quarter earnings, the company's annual revenue of 1.01 billion U.S. dollars, only slightly increased by 1% per cent, not up to expectations. Net profit of 44.7 million dollars, compared with the same period last year, the 83 million dollar is a sharp decline of 46%. Notably, the earnings of Adobe's main business digital media, mainly including ADOBECC, have fallen. As the official expectation of the CS6 Suite successor, a change to the traditional pay model (CS purchase mode) ADOBECC last July officially released. Yet a year later, subscribers have grown only 500,000 in the latest fiscal quarter, with fewer than 3 million subscribers worldwide, knowing that tens of millions of users in China are using Adobe's creative suite. One might say that this is because Adobe does not release CC's subscription service in China (currently Adobe China is still selling CS6 kits). Plus, the ADOBECC subscription service, which packs all the software up to $499 trillion, has a direct profit plunge. Prior to that, a single PS software CD was sold for 599 dollars or even higher. Is the question really that simple? Adobe, a big software company in the age of traditional PC Internet, has not turned around in the great changes in the Internet in recent years. Although it has a CC subscription service, but also for touch screen a lot of applications, but the PC era of product thinking still dominate Adobe. Because Adobe staff bloated and welfare and super good, product professional magic reputation, so it's CC subscription and CS Suite can sell so expensive, high above the cock Silk group ignored. This is the product thinking that Adobe is seriously out of time. Decades unchanged, came to the mobile internet and cloud era unchanged, which is now Adobe.Now, the popularity of mobile phones, computers, the threshold of creative design has been reduced, more cock silk began to join the cultural and creative industries, but Adobe is still stuck in the 90 's-the Internet elite thinking dominated the era. More seriously, more and more fast-moving alternatives are eroding Adobe's core business. Steve Jobs ' iphone browser insists on using Flash plugins, and now HTML5 is becoming more popular. As for those who occupy the big head of the Creative suite, the United States Mito has lowered the threshold is very low, all kinds of image processing and design software abound. Adobe China suddenly shut down, many netizens send out sorry, we owe you a genuine! Feeling. I think it's a relief for Adobe, and maybe a new beginning. Has adobe ever been profitable in China? I do not know why they are so thankless to sell genuine CDs in China, such a price in China only tyrants designers can stand it. However, the writer's heart is sad, Adobe and Adobe China could have avoided this step. If the price of Adobe software is not so high (CC subscription service is not available to people in developing countries), if Adobe's products are more lightweight and easy to work with, if Adobe officials start to consider FREE+IAP's new value-added approach, If Adobe is starting to explore new ways of cross-platform collaboration and diversification (such as hardware), will Adobe's genuine service be so small? What is the future of adobe? is small and beautiful go to the end, continue to let tyrants designers to pay for universal piracy, or self-improvement, reduce posture, abandon pc Internet thinking: If Adobe's Future chooses the former, perhaps it is not far from the destruction.