Your neglected marketing and promotion focus: The color collocation of the website

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The importance of the site tone, it is estimated that no one will care, but ask what it is important, most people will think it is beautiful, undeniable, in not involved in marketing and promotion, beautiful indeed is the website color tone, the most important value embodied.

But what if it involves marketing and promotion? A lot of psychology book about color and buying habit, speak very iffy, here, the snow boat wants to share is not what very mysterious psychology, but we as the network marketing person and electric businessman, should understand and understand some about the basic law of color, and these laws represent what respectively, Can bring us any help and unexpected harvest.

According to the Kissmetrics research company's relevant data show:

1, nearly 93% of customers in the acceptance of advertising or selection and purchase, will first take into account the site's color and appearance.

Snow boat feel, this research means not only refers to the site decoration to beautiful, in fact, the most important, or color to the atmosphere, to let the customer feel you this is authentic, brand, have the strength, has the foundation.

Because in the online, the customer generally lacks is the trust, therefore we at the first time disintegrates the customer the trust, then to our marketing and promotion, won the first step.

2, nearly 85% of customers say that color is one of the main factors in buying a product.

This piece of electricity in the field of electrical business should be very common, very good understanding, because a lot of customers because of the color of the product, feel good, only to purchase. This can be seen in a lot of product evaluation of clothing, such as: the kind of color than the site to be deep, the kind does not look good on the site and so on.

The product is a good shot. Another said that the most important thing is the color of the product and with the background color, to bring the customer's visual experience.

3, comprehensive analysis of relevant data, if the color matching reasonable, brand awareness will be increased by 80%.

This can be seen in a number of electric dealers and individual Web sites, if an online shop or website, the color is fancy, the background scenery steals, or the color collocation handles improperly, even if is the well-known brand, also will feel this website is not the cottage, because the visual color has already reflected the rough and is not fine. On the contrary, if it is a small brand, but its web site and the color of the shop with unity, have their own style, color vision, exquisite and fine, then even a small brand, customers will also suspect that this is not her missing, or unknown a well-known brand.

The above understanding of the importance of color matching, then how to match the color, it is a good match?

There must be a lot of places on the internet that say what each color means, but not to tell the depth of each color for what the crowd, and each color to inspire customers what specific feelings, etc., the following is collected by the snow boat, yellow red and blue green orange powder black purple color meaning and suitable for the crowd products and specific effects.

Yellow: On behalf of young, optimistic.

Main purpose: To attract attention, but usually can not be used as a website or shop background color or main color.

Red: represents passion and ability.

Main use: Can bring urgent feeling, urgent feeling. Often used to attract impulsive shoppers.

(For example: Discount price, promotional activity time limit, etc.)

Blue: Represents trustworthiness and security.

Main uses: Color collocation, alleviate customer's doubt, increase customer's trust. Deep blue and dark sloth are often used to attract customers who are rational and more sensitive to budget spending.

(This is the current many banks and other enterprises logo and digital products are used in the blue reason)

Green: Represents relaxed, easy-going, healthy and fresh.

Main uses: can bring health and refreshing feeling, usually used as skin care products, cosmetics and small fresh style of clothing, such as shop and website decoration.

(For example: Bai Cao set, grass set, etc.)

Orange: stands for cheerful, lively, excited.

Main uses: can be used to attract impulsive buyers and remind bright spots and so on.

(For example, Taobao: like the major categories of the main category two categories, large-class purpose activity tips, as well as logo, search box, etc. are all orange as the main)

Black: Represents gorgeous and powerful.

Main purpose: To attract impulsive buyers, commonly used for sales and promotion of luxury website decoration.

(such as the official Prada website, the main color is black)

Purple: Represents Shuxin and calm.

Main uses: often used to sell and promote anti-aging products.

(For example: Lauder several anti-aging products)

The site and shop decoration, color matching is indeed very important, Kissmetrics survey shows: 52% of customers said that if the site and shop lack of beauty, then will not visit the site. This should be our graphic design or visual director, as well as the business knowledge of website and shop operators or supervisors and project managers.

With the empty grasp of business opportunities, it is better to seize the customer's every click, so that customers at the first sight of our goodwill, as long as customers are willing to browse, willing to visit again, then the next marketing and promotion of natural is the matter.

This article from the snow words http://blog.supingling.com, reproduced please surface source and attached links, thank you for understanding!