Yuantong Power Electric Dealer one-stop service

In Shun Fung, Shentong and other express companies have to build their own network shopping platform, Yuantong recently in the field of E-commerce finally next city.

April 12, 2013, is located in Shanghai Songjiang Yuantong Shanghai Warehouse One period formally put into use, the total area of 3 warehouses reached 12000 square meters. Before this, yuantong in the country has 72000 square meters of storage resources, by the end of 2013, Yuantong Xinlong will be completed in the national warehousing layout.

Last year, Yuantong Express chairman Yuweijiao has publicly said that Yuantong will enter the E-commerce market in 2013.

It is learned that Yuantong Xinlong and Yuantong Express for Shanghai Yuantong Dragon Investment Development Group Co., Ltd. two parallel subsidiaries. Yuantong Xinlong is the only carrier of the whole group's current development of E-commerce.

"Different from other express companies in the site to sell things, we focus on providing customers with E-commerce one-stop service, the core is a warehouse with an integrated." "Yuantong Xinlong Shanghai Company General Manager Sun Jian to new financial reporter said," The so-called one-stop service, is the use of Yuantong Xinlong current nationwide distribution of storage resources, and Yuantong Express between seamless docking. The real E-commerce "warehouse" and "with" to form a complete, seamless chain, thereby reducing customer logistics costs, to provide better services. ”

Yuantong Xinlong Current main business includes two pieces, namely electronic commerce on behalf of the operation of services and warehousing integrated distribution services.

The so-called Operation service, the simplest understanding is that a brand to do e-commerce in the form of sales of its products, the need in the days of Cats, Taobao Mall or use their own website to open the shop, but the traditional brand of business more good at product development, production, manufacturing, not good at E-commerce operations management, You need to find a company that operates a store to run an online shop.

"What we want to do is actually the warehousing and distribution management of the Business-to-consumer." Network business, television shopping, telephone shopping, points, and so on, as long as there is demand for the consumer, are our potential customers. The front-end of one-stop service is the operation service, and the back-end is the warehousing and distribution service. Warehousing One is to provide merchants with back-end storage, order production and distribution services, the end of the distribution link to our own Yuantong express to achieve. "Yuantong Cang integrated business with the relevant responsible person told reporters."

In accordance with the flexible one-stop electronic business services planning, Yuantong can provide services there are two main categories. Sun Jian said, "For example, in the days of the cat, Taobao merchants, we can do on the existing platform, we in accordance with the prices and requirements of the merchant for its background operations; the second category is, if the merchant wants to build their own business website, the site to operate this piece outsourced to us, yuantong use of their own existing mall system and some simple configuration, Create a business-to-business Web site that you can use for your business. ”

"In addition, Yuantong can also plan marketing activities for businesses, to provide the overall program and Operation team, and for the electricity to provide warehouses, warehouse operations, and finally according to the destination of consumers with our own express delivery." We provide a number of services (integrated marketing, website construction, on behalf of operations, warehousing services distribution) into various modules, customers can select several services, can also be selected separately. We do overall project management for it. ”

Express Consulting expert Xu that, "Yuantong this kind of sales agent mode, advantages in its existing express network and distribution capabilities." With the help of e-commerce this means to provide services to enterprises. ”

Future trends to be observed

Although from the current situation of domestic logistics enterprises, there is no company can put the industry chain fully integrated, but the domestic professional engaged in the operation of the service providers are many. such as Shanghai Bao Zun, Shangpai, such as integrated generation of operators, new seven-day electrical appliances, hing Long letter Tatsu, beauty makeup, Wuzhou online, such as focus on the division of the carrier and other categories.

Industry insiders believe that the operation of the business is a fierce competition in the "Red Sea", the comparison of professional operators, in the channel planning, Platform design, website promotion, data analysis, tact does not have the obvious advantages. In addition, such as Taobao, when the mature electric dealers also have their own customer base, want to win a cup of soup in the market is difficult, whether can build a profit model remains to be seen.

In fact, express "get in" electric dealer unsuccessful case a lot. For example, early EMS, Shun Fung e Business circle, Shentong "Love to buy a network super" and other express delivery of its electric dealers eventually because the actual sales are very low and closed, at most is a brand publicity window.

An industry personage analysis said, "The logistics industry is now Cross-border, do Express want to do electricity business, do the electrical business want to do logistics, do aviation want to cross-border express." All think others that piece is very lucrative, their business does not make money. Many companies want to do cross-border, but at present many conditions do not have. ”

Electric Business Express "mutual infiltration" can be said to cross the border easily cross-border difficult, can be big express enterprises or electric dealers must be very professional. Xu said, "The electric dealer now does the express business, the volume of business is less than 10%, and the courier to do the electric business, but also do a few years, just do down several cities." For example, Jingdong, only distribution their own goods, because it is not a third party role, others and you have the same quality of competition, is not to give you the delivery of goods. ”

Insiders believe that the core of the move is to expand their share in the express market, for their own courier services, rather than simply to do the electricity business and do electricity.

CIC adviser Senior researcher Gao Boxuan said, the express industry net profit declining gradually, by virtue of warehousing and express delivery advantage, borrow electricity business's coat to carry on the transformation to encounter obviously to be compared with the electricity merchant's industrial structure adjustment to be simple.

A courier company, who declined to be named, said, "Yuantong Xinlong to build warehouses, or aiming warehouse integration." The electricity merchant earns is the face single money, in the name of the logistics warehousing actually is taking the land, earns actually is the land increment money. ”

"Express in the logistics industry pyramid position, from the International Express development history, professional express delivery enterprises to integrated logistics, further to the supply chain extension is the trend of industry development." FedEx, TNT currently in the integrated logistics phase, UPS and DHL has entered the supply chain phase. Domestic Express Company has started in this direction, Shun Fung has entered the food distribution, project Logistics field, in the direction of integrated logistics extension. In the market competition is more intense situation, still need time. ”

"A logistics company should have the highest level of supply chain development." The practice of foreign express companies is to extend the diversification and specialization of the industrial chain by setting up various professional subsidiaries or business departments. Concentrating on a platform to do diversity is often bad. Xu told reporters.

Yuantong Xinlong build warehouses, or aim warehouse integration. The electricity merchant earns is the face single money, in the name of the logistics warehousing actually is taking the land, earns actually is the land increment money.