Yunnan Electric dealers See cosmetics, hundred home after will have the market shuffle

is flame, or is about to fall into the white worsening competition? Recently, a careful personage in the industry to reflect, Yunnan a time out a lot of cosmetics mall website, are operating cosmetics. From the tea industry, jewelry to group buying, such as Yunnan's electric business environment is relatively backward, do not occupy logistics, capital, talent, technology and any one advantage, then what is the reason for the investors to spend energy to take the market?

Situation

Personal enterprises are optimistic about online shopping cosmetics

"In addition to the fierce advertising, publicity, Yunnan Happy Cosmetics network, such as recently springing up a lot of cosmetics sites, such as the United States, Gian nets, such as the Web site." As far as I know, there are still some practitioners who are preparing to invest in the cosmetics shopping market. We are very curious, why Yunnan overnight there are so many people aimed at the cosmetics online shopping market. Said one person in the industry.

Reporter through the site found the United States Lotus American staff, according to the introduction, the cosmetics network just on the line soon, facing the national operation. The company chose to engage in cosmetics e-commerce business is due to aim at the cosmetics market itself, and more and more beauty women are more and more keen on the internet shopping. The website Propaganda introduction information shows: Beauty Lotus the world buys cosmetics shopping mall is Yunnan skin care, perfume, health, beauty products purchasing business and information provider.

Then the reporter also logged in to the Gian network, the website information display online skin care products, make-up, perfume and other fashion cosmetics, and cosmetics professional purchasing agencies, the counter 40 percent ~6 fold, can support the delivery of goods, Alipay tenpay full guarantee transactions. Gian net related person Zhi Yong told reporters, Gian net just 1 months on the line, is still constantly improving products.

The reporter also learned that, in addition to the concern of corporate investors and heat, some of the traditional cosmetics individual operators are also gearing up.

Electrical business

Loss investment only to establish brand

What causes investors to join the ranks of cosmetics online, then the cosmetics site in Yunnan really has let investors earn a bowl full of it?

As early as last year in this newspaper in November 2011, the official operation of the Yunnan Happy Cosmetics network has been reported. After several months of market practice, is willing to net profit? Happy Cosmetics Network CEO Zheng again interviewed. "At present, only the website operation has invested more than 1 million yuan, mainly for advertising and promotional activities." As we expected, the network is still in the market development stage, the early period is definitely to lose money. However, the establishment of any brand, need to cultivate the market period, in order to build consumer trust in the local online brand, we are ready. However, we are happy to have a good development momentum, we have accumulated a lot of loyal repeat customers. ”

View

There will be a market reshuffle after the Hundred

Why do so many industries start to do cosmetics online shopping market overnight? As the first open cosmetics network is worried about competition and other issues, Zheng also talked about their views. "Yunnan has its own characteristics, such as the development of electricity, capital of the investment has a lag, or from the domestic conduction heat to Yunnan need to have a certain time lag, so now investors have to enter." Of course, the operation of cosmetics in the Yunnan region has its own advantages. For example, Yunnan's consumer consumption level is not low, and once identified a brand, consumer brand loyalty is very high, these are conducive to market cultivation, pioneering factors. As one of the market, individuals are very welcome to join together to big and strong market, hundred schools of schools to make this market more perfect. Of course, the Yunnan market itself is facing a large number of large-scale well-known shopping platform competition situation, after a shuffle and competition, I believe that the local market will eventually be left 1~2 home site can achieve better returns.

In this regard, Gian also hold an approximate view: "The original decision to enter the cosmetics market, on the one hand, because the company's own resources to reserve advantages, on the other hand is that the cosmetics market will make a difference." As we all know, 39 mobile phone network in Yunnan do very well, very large, but this does not affect the market to accommodate other mobile phone class sites. As far as we know, there are still several mobile networks in Yunnan have good sales performance. and cosmetics network in Yunnan in the beginning of the stage, has not formed an oligopoly monopoly market situation, we believe that the cosmetics network in Yunnan has at least 3~5 home market capacity. With our resources, we believe we can be among the row. Of course, this will have a lively after the shuffle of the competition process. ”

Zhang