Zeng Xin: Say how WordPress optimizes

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Hello everyone I am Zeng Xin, today to tell you about the blog WordPress optimization experience, that is, how to optimize WordPress. WordPress is one of the more famous blog, for the optimization also has a certain basis, but we have to make some adjustments according to the individual application. Optimized content involves basic optimization, theme optimization, content optimization, and structure optimization, and below we go to the topic.

Basic optimization:

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We don't have to question this part of the link to make sure he's the only, short principle. WordPress Program is PHP, in connection to the above dynamic parameters. Google's latest webmaster guidelines for a parameter, Google spiders can crawl, but we should try to avoid dynamic parameters, because with the increase in dynamic parameters will increase the probability of duplicate URLs.

Second, we want to make sure that the URL is short. The following examples illustrate.

http://www.example/?123.php

Http://www.example/html/neirong/seo/url/2010/8/3/url-youhua.htm

We see this URL will feel the first kind of good, indeed, relatively speaking, the first is better than the second, although the second is static page, there is no dynamic parameters, conducive to spiders crawling, but there are too many directories. Think about it, you have a question to ask, now there are two options, first, you have to say hello to several layers of people, using several layers of relationship to get answers. Second, ask the person who knows the answer to the question directly. The two options you will choose is the second one. Search engines are the same, the more the directory, the more the more the more the things are not easy to find. So we eliminate the second one because the first one is relatively short. But the first one is not perfect in imagination, because he has dynamic parameters. The perfect combination should be two. Here's an example.

http://www.example/123.php

This is relatively perfect, keep the short, and maintain the only standard, of course, we can further optimize.

1. Optimization title

WordPress default title is this blog title – article title. I suggest that you turn him into an article title – blog title. Some people want to ask why so good, I tell you next. Search engine reading order is read from the top down, read from left to right. If you follow his default style, every time you read the title, you first see the blog title, it is easy to mistake the duplicate content. So I suggest, in turn, solve this little misunderstanding. That someone to say, the blog title went not better, leaving only the article title. Not really, but we have to consider a branding principle.

2. Optimization description

The description of the keyword in favor of optimization, this does not say much, the emphasis to say is that each page should have a different description, simple, because he is a different page. If there is no words can not write, let search engines to crawl themselves. But I suggest to write, even if the writing is not good, can be compared to let the machine crawl more satisfying.

3. Optimize the picture

Picture optimization is not much said, alt attribute Plus, its meaning is well understood, when the picture is not displayed, or people use the Word browser, tell people add this picture is about what. But the key to say, as far as possible or less add pictures, because a little bit higher quality of the pictures are above 100K, if you have a lot of pictures, and all appear in the home page, affect load speed.

That's what I'm talking about. We have time to go to the Valley Portal (www.web520.com) to see the content is very good, especially the problem plate, if you have finished, basically will not ask some small white questions, such as: Why not included, why not to climb, was k how to do You can also take a look at my blog address to help you through the difficulties.

The following Beijing SEO with you say WordPress theme optimization, theme optimization, including page navigation, title level, code, sidebar.

1. Page navigation

Maybe you'll want to add a breadcrumb navigation to your blog's article page or other page, but not

Must be a bad strategy. Add later to become so home > columns > Articles. There are two advantages to doing this:

First, let the visitors know more clearly now, see this is at a glance know that they are now in the article page, which column belong to.

Second, it is easier to crawl the search engine.

In the usual breadcrumbs when it comes to navigation. Home > Column > Article homepage, and column page plus

On the connection, in fact, I suggest that the article page also to add links, because this can be counted as a vote for their own.

2. Heading level

Here I would like to say that we should make full use of H1,H2,H3,H4, which is to write articles should be used, but do not abuse. The title is H1, but remember that there is only one title to the article.

3. Code

JS package, a lot of plug-ins with their own JS, they are packaged, because they will not have any advantages of WordPress optimization, but packaged to speed up the loading speed.

4. Side Sidebar

Sidebar This part we just need to pay attention to it, such as links, no need in the whole station side

Sidebar display, because there is no home page has a high weight, this is a number of effects, you will not have the weight of the page to add some degree of link, that weight is lower? This also involves a jump rate, so we should reduce the bounce rate, increase the user in the station tour time. For example, add a related article, the latest article, etc. to make the user interested in the article. This is to say that the sidebar content does not remain unchanged, is always the same article, the visitors can be interested to see several times? Often changes can solve this problem, but also can increase the crawl rate.

Finally talk about content optimization and structural optimization, I put these two together to say not because I lazy, because these two can be said to be closely linked.

1. Visitors

First of all, we will talk about the home page, for personal blog We can the visitors a penny three categories, specifically to look at some kind of article visitors, casual look at the visitors, admiring visitors. We have to make different starting points according to these three different groups of people. Let's start with the first class, the visitors to some kind of article, some people come to your blog, perhaps to find a certain kind of article, the initial starting point may be that you have issued some signals to tell him that you have a certain understanding of this, such as your peers introduced, or one of your articles on this aspect of writing in-depth and so on. He will use the fast speed in your blog to find relevant information, it is like we find things in search engines, one eye sweep to see their own to read, do not basically give up, this is eight second law. So really for such a crowd I can get a classification, your articles are categorized, link to the link, the structure of the structure, which can be a good solution to this part of the use of the crowd.

The second kind of casual look at the visitors, really to this kind of crowd we also want to catch his eyeball in the first time, what we need, new, strange, special! We can use the latest articles, the highest heat of the article, and the most important, most of the content of the article to attract him, see this friend must know what I want to say, yes, Use these several features in the sidebar call.

The third is the admiring visitor, this kind of crowd can say is good to cope with also can say is difficult to cope with, because you don't know what he wants to do, maybe he can read all the articles of your blog, maybe he will visit for a long time and so on, you don't know what he will do. However you have to do is to do all your work, basically can, focus on the title up and down, try to let people from the title to know what you want to say, do not use puns and so on, direct expression of meaning, let a person at a glance.

2. About Homepage article page

As for the visitors, here we are, then we said the first page page of the section, WordPress first page is so designed, or many programs are so designed a total of x page, is currently the next page of x page, I can only say that this is very unfavorable to the user experience, or the previous example, You have to point many times to reach the page you want, not only you, search engine also this way, how do you feel? If you find it hard and you accidentally turn it off, what's your first thought and how many times is it? Why don't we just change and list all the pages?

Current x Page Previous 1 2 3 4 5 6 7 8 Next page is this a good solution to this problem?

3. Article page

In the article page we also need to do some work to increase the user experience degree. An article often has a core theme,

We can extend a lot of content around this topic, or we can find a lot of relevant content. Why don't we try to do these jobs under our own articles and increase the user's stay time. Because it's easy to be attracted to other relevant content when you see a similar theme. There are a lot of ways to do this, and we can call it according to the definition tag, which is not a problem.

One more thing to say on the article page is the question on the next page. A lot of people do the station will put this in, this is right, but did not do the fundamental, previous page or the next page point to the end, that is, what to do when there is no article? We do not take this into account, no article will show, no, in fact, we can improve the point, we let him show the directory page, Isn't that good?

4. Tag Tag Cloud

Tag Cloud is a very good structure system, we tend to look at things, like to find and his clustering some articles, but the tag cloud just play this a bit, but also can tell you in this blog, that tag involves the most content, that the least. At the same time the label can also write some of our colloquial labels, or jargon, to facilitate users to find. For example, sometimes you will find that you search a noun on the search engine home page is not a site's homepage, but a site's tag page, which is also the effectiveness of the label.

OK, this is what I tell you about WordPress optimization, I hope to help.

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Author information: Zeng Xin, founder of the blog Valley Portal

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