Zhang Bin: detailed Forum Promotion skills

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As a network promotion staff, forum promotion is one of the most basic ways that we must master the promotion. What is a forum to promote? Forum promotion is "Enterprise use forum this kind of network Exchange platform, through text, picture, video and so on way release enterprise's product and service information, thus let the target customer understand enterprise's product and service more profoundly." Finally to achieve sales guidance, flow guidance, brand guidance, SEM, SEO outside the chain and so on. Forum promotion looks very easy, but wants to do well, has the effect is very difficult, many thought writes the article to keep copying pastes on line, this is the erroneous idea. Forum promotion from low to high is divided into five realms: the first layer: through the forum mass distribution of advertising; the second layer: manual mass advertising; third: manual soft text; layer Fourth: Edge interaction and weakness, layer fifth: organized, planned, and strategically weak text.

How to complete a successful forum promotion? This is also a certain skills and methods, I would like to express their views on the forum promotion methods.

I. Analysis of demand

1. Understand the purpose

What products to promote and what to achieve: increase traffic or sales

2, understand the product

What are the advantages of our products? What are the disadvantages? What are the users of the product? What are the highlights of our products? What can our products do to help them solve the problem?

3, understand the user

目标用户是谁，用户聚集在那些论坛?用户在论坛里做什么?用户喜欢什么样的话题?什么样的资源?什么样的内容?用户群中最有共性的问题有那些?那些是最需要解决的?其中我们又能解决其中的那些?根据用户特点找论坛， Organize content according to user requirements.

4, understand the opponent

Has the competitor done something similar? If so, what's the effect? How much manpower and material resources have been invested in the whole process? There is no place for us to learn from.

Ii. Finding a forum for collecting targets

The target forum chooses first is the forum user to be many, wants to be active, second user group wants to be accurate, if we want to promote the computer, only then will look for it forum, or the computer user many forum. Forum is not the more the better, depending on their own human and material resources, forum too much, but can not better carry out the promotion operation.

Third, registered account, familiar with the forum

Each target forum to use a number of different IP to register some accounts, and the best name of the account in Chinese, to have characteristics, do not use a messy English and digital, so that the administrator at a glance is a vest. As soon as possible to update the replacement of personal data, the richer the personal data, the more easy for everyone to have a feeling of trust.

Just into a new forum, do not go in the rush to post, the first to note that this forum and version of the special posting format, I have encountered many versions of the area, because it is not in accordance with the requirements of the post format, even if not promotional posts, will be deleted.

Iv. Preparing content Material

Learn to do the title party, select the title of attraction, you can add some modifiers in front of the title, such as exclusive latest super clear ban, etc., but also can not be separated from the content, so that users dislike. Content is best about celebrities, hot spots, controversy, resonance, touching, erotic edge, etc., grasp the product selling point and the balance between the needs of users.

V. Implementation of the promotion

Use a vest top post so that he does not sink and keep it on the home page. Through the vest to guide users around the product discussion, while the appropriate design of some disputes and contradictions, like TV dramas, ups and downs, so that more attractive to the user's participation.

To do a good job of forum promotion, more details need to use their own experience in the implementation of the summary. Write this today, I am not good writing, if the writing is not perfect, we do not take offense.

This article Zhang Bin Network Promotion Blog: www.zhangbin5.com (reprint please keep)