Zhang Nan: the speed of website planning operation is king

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To improve the site's order conversion rate, the most important and most basic indicator is speed. "The biggest user experience of Internet products is: Speed" also mentions speed. So in the site planning phase need to make users faster and more efficient. You also need to talk about speed when you are working on your website's operations strategy. Zhang Nan talks about several common speed essentials.

First, the Web page must be opened fast

Many data studies have confirmed that the Web site opened in the user experience is less than 2 seconds. The maximum waiting time for a user's tolerance is between 6-8 seconds. This means that 8 seconds is a boundary value, and if your site is open for more than 8 seconds, users will be bored and most visitors will eventually leave you. However, if the site can display feedback messages to the user during the wait load, such as a progress bar, then the user can endure longer than 38 seconds. So no matter how to use all methods to improve the speed of the Web page. How to improve the speed of Web pages?

(1) Strengthen the hardware conditions: this need to increase the operating costs of the site, but from some point of view is quite necessary. The greater the investment, the greater the return.

(2) to your page to reduce weight loss: Why table tags will be replaced by Div, the main reason is to reduce the size of the page. Do not use too large pictures and flash files, the Web page code for further optimization.

(3) Reasonable page layout: This is very important in the planning of the site, in the layout do not put anything up, targeted, purposeful for the layout of the page, layout should not be too fancy, because this will increase the burden of the Web page.

(4) Web page static: Static page always by the benefit of the static page will greatly reduce the number of requests to the server, but also reduce the load pressure of the database. The main home, Level two column page, details display page and so do static, will also improve the speed of the site.

(5) Page reference file optimization: Replace Css/js with external references. and the CSS reference file on the top of the site, the JS reference file, including statistics files at the bottom of the page, but also improve the site page a good way.

From the above, you can see that the above page method for SEO is also quite good.

Second, speed up the user's time

Speed up user time, is to let the user visit your website, find time is very fast. In other words, increase the number of site users stay time. When we do something interesting, we always forget the time. So speed up the user's time, the more you site the better sell. How to improve user viscosity?

(1) key content for the King: let the user's time to speed up, the first and foremost is the content, E-commerce site can be through the number of products such as: Taobao. Portal class sites are at the speed of information: such as Sina. The Information class website is the quality of the article, such as blog, other types of sites are not listed, in short, the content is kingly.

(2) Reasonable website interface: I use this side reasonable, not beautiful. Because of different types of customers, aesthetic ability is also different, and even do not need the United States, we use reasonable. Believe that users don't want to spend the whole day in a cluttered space. The first reasonable is clean and tidy, plus some art rendering.

(3) Distribution of Web site relevance: In addition to the content of the site, to attract browsing the site's other content is the main method. For example, Dangdang search engine will have keyword reminders, there will be users to browse other books and so on. From the user's actual use point of view, according to the main content of the current page, to set the relevance, to give users the most practical help. So that he can stay on your site.

(4) Contrast function is very interesting: This method should be used with caution, can not be used casually, can only be used in vertical search sites or classified sites. If too many contrast functions are used on the consumer, the order conversion rate will be reduced. Because there are many users are difficult to choose, and finally give up buying.

(5) Comment on what is indispensable: so that users can and your site has interactive window products, such as forums, comments, and so on, now popular watercress and Digg mode is also good, see other people's comments is a good way. It also affects the user's buying behavior.

(6) Establish effective communication: to achieve effective communication through the Web page is difficult, only through the IM tool to complete, many users have online advisory services function, when the user has problems, immediately resolved. That is, can improve the order conversion rate, but also allows users to experience customer service, the site to establish Word-of-mouth benefits, is really a lot. But do not suck, otherwise the user's tolerance is also limited.

(7) Favors power: Through the interests of the instigation, many users will participate in, and even bring more potential users. This can greatly kill the user's time, will also increase the viscosity of the site.

This article, "Nan: Website planning how to improve user participation-review article" know more information.

Third, shopping faster

To allow users to quickly find their own products, so that users quickly to buy. Most of the online shopping is impulsive consumption, users can purchase impulse may only be a moment, if you are too cumbersome shopping process, some still need to register, registration and fill a lot of useless information, so that users feel annoyed, lost an order is trivial, the loss of a user is a big thing ah. How to improve the user's shopping speed?

(1) Optimize the shopping process: Do not user a point to buy the first prompt user registration or landing, should use the cookie technology record the user's purchase, and so on, and so on, confirm the time, smoothly complete the registration completed order. Or instead of supporting the non-member shopping.

(2) Discard those unwanted information: for example, I was in the purchase, some sites need me to fill out the gender, QQ number, my mind is "sick" ah. What is the use of this information to you, and I have to fill in.

(3) Meaningful Guide information: If shopping does require a lot of information, then you have to tell users why they need it. For example, "travel around the net" to book a ticket, his shopping process is relatively complex, so we use "step method" to prompt the user, at the same time at each key point using the "hint method", why to fill in, what is the benefit of your reservation. For example, to ensure rapid booking and so on. This allows users to walk through complex processes.

(4) Treat customers kindly: Usually, we will be in the process of booking, data verification, such as mobile phone number, some Web site error information is "mobile phone number must be 13 digits", like the order, if replaced by "you enter the phone number is wrong, please check and try again, such as: 135XXXXXXXX"

(5) Fast behind more attention: we can allow users to quickly complete the purchase of products, but after the purchase of products we need to give the most friendly help, otherwise the purchase will escape. For example, after the order is completed, we will remind the user, the delivery process, product confirmation prompts and so on help information, tell the user what to do next.

Four, the return visit speed also must be quick

After the customer leaves the website, we want to let the user quickly return, like this will produce the repeated visit number, has again the return visit, will be easier to remember our website, also is easier to become our loyal user. Through a variety of promotional activities, marketing tools to enable your users to quickly come back. The specific method we sell first, a lot of practical and feasible method Nan thought is to touch the river need combat to know, so rely on everyone to understand.

Author Information: This article is the original article, starting in Zhang Nan's website Planning (www.znnblog.cn) blog. Welcome to the free reprint of Zhang Nan website Planning blog's original articles, but please be sure to retain the reprint address, thank you.