Zhang Jiayuan: An example to explain the promotion program-firefox

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After 2 years of silence, my blog has finally reopened.

Today to give you the promotion program is Firefox (Firefox) software to promote the download, and how to use the Web site, Web pages, blogs and other tools to achieve the purpose of promotion.

First, let's take a look at what Firefox software is. The software is Mozilla Firefox (the official abbreviation for FX, the unofficial abbreviation for FF), the Chinese name is Firefox, is a Web browser developed by the Mozilla Foundation (Smart Network) and the open source community. Firefox is a web browser derived from the Mozilla creator Suite, which has been selected as the year's best browser since 2005 by the Media PC Magazine. According to NET applications's statistics, Firefox world's browser market share exceeded 24.6%, after Internet Explorer.

Why do you want to promote this browser? Because Firefox has been working with Google to promote matters, for small and medium-sized webmaster, most have had a memorable promotion experience. Remember in 2008, Google AdSense, a new China's domestic computer download and install Firefox promotion price is 0.1 U.S. dollars, the European and American computer download and install Firefox promotion price is 1 U.S. dollars. That was the same popular mainstream approach as Google Picasa software. I am also very profitable in this promotion process. Although things have passed, but some promotional experience is worth us all together to review the study, later can be used to other network marketing promotion, these methods can also be used to analogy.

Method 1, soft article marketing law

Soft Wen Marketing The ultimate goal is to allow users to download and install the Firefox software, then what kind of soft text can achieve the purpose of marketing promotion? Let's take a look at a summary of an instance:

IE browser encountered problems must be closed, "Send Error Report" and other IE problems how to solve? This is because IE's new window module is corrupted, as long as the following command to run the module registration can: Regsvr32 Actxprxy.dll, Regsvr32 Shdocvw.dll, Mshtml.dll, Urlmon.dll, Msjava.dll, Browseui.dll, Oleaut32.dll, Shell32.dll, this should be OK. Of course, if infected with the shock wave and other viruses, there may be such a failure, please use anti-virus software antivirus.

The problem of IE really bothered the vast number of users, in fact, there is a browser is also worth recommending, with Google Toolbar Firefox browser, you can solve the Web page compatibility problem, will not appear ie automatic shutdown phenomenon, download the use of Firefox browser, do not worry about poisoning, Also does not have the ActiveX space to cause each kind of loophole, certainly may also solve the IE7.0 incompatibility question, specially is worth mentioning is the volume is very small, only about 5m, downloads the address: xxxxxx

Soft marketing changes are diverse, here I introduced the example, just one of them. Attract customers because the virus in the computer, Microsoft's IE7.0 the following version of the browser is forced to shut down (note: There was no IE8.0 version of the browser, IE8.0 version of the browser can automatically solve the problem). Then you can in the major forums, bar, Baidu know to promote (pay attention to ways and means, after all, most of the website on the hair ads is extremely annoying).

Method 2, set up a simple multi-page web site, do a good job search engine optimization

Search engine Optimization (SEO) is of great value to network promotion. At present, search engines are the main tool for Internet users, and the use of search engines to download software to solve problems has become very common. Just imagine, if in Baidu search engine searches "Firefox", the first appears is your website, then you in this website eye-catching squeeze position puts on the huge picture, attracts the user to click Downloads this promotion software. How much value will that produce?

These cases do not want to say more, we can now go to Baidu, now or in front of those sites, can be said to be very good predecessors. Inside the keyword settings, page layout, page optimization and so on skills, waiting for you to dig slowly.

Method 3, direct purchase flow promotion

In fact, my site is also new, the domain name purchased since May 16, 2010, space is also bought on the same day, the site was established only 5 days, did not get Baidu and Google included. Working with Method 2 may not immediately produce an effect. Now search engine algorithms, more and more consider the site's "new" and "old", the site's quality of the chain, as well as the popularity of the site. To achieve good keyword ranking effect in a short time, it becomes very difficult.

The promotion opportunities on the Internet, for the majority of small and medium-sized stationmaster, often fleeting. So who first time, the rapid promotion work, who won the opportunity. This is the time to properly buy some meaningful and valuable traffic to get firsthand experience. This one is open first, and you will continue to share your experience with you later. The main aim is to strike a balance between inputs and outputs that can be quickly scaled up.

Method 4, event marketing and other promotional methods

Here a pen with a lot of webmaster in doing some promotional methods, there are many ways to use as appropriate. For example, see some webmaster with Firefox plug-in propaganda can achieve some IE browser not achieve the function. There are also a number of webmaster deliberately exaggerated its efficacy, said the marvellous. Also some webmaster use some social popular events, packaging and step-by-Step guide users to download and install the software.

Summary。 In fact, this case is one of the more successful cases I have worked on. If you use the same method of packaging, the conversion target customer population for the European and American users, the introduction of the content of English, can achieve 10 times times the benefits of the promotion effect. Zhang Jiayuan strongly opposes the use of malicious software and illegal means to achieve promotional purposes. This article only a discussion, hope and you webmaster friends to discuss each other.

Zhang Jiayuan Original It blog, share some network application experience, SEO, Network Marketing planning, website promotion program, network programming, data analysis and so on. Bo main QQ 115439239 Email: rikzjy@qq.com