Zhang Jing: doing website seo four points experience

Source: Internet
Author: User
Keywords Search engines they if yes so

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SEO is not for search engines and search engines, when you site a good user experience, then this is the best SEO, search engines They want is the result of the search is the user most want a good page, so as long as a good user experience flow naturally big!





I was on stage today. Three points mainly:





1th: Search engine page Scoring system


2nd: Website directory structure


3rd: web Detail Design


4th: Link word processing





1th: The actual 80% of the search engine is the site of the page has been graded, all the scores add up to form the results of the search keyword rankings, such as your design of the file URL structure is more, to give you a bit more, your page keyword location is not very good, this score you will not get, So the search optimization is actually a few points to do in the search engine can add points, of course, there is a possibility is to subtract points, this I have not studied, I guess that some cheat will be made to reduce the strategy, and the reduction will be very high points.





2nd: Website directory structure design, I said a case, this case content is about:


Google in the past to compete with another company for a service, and the last company to be serviced finally chose Google, but the choice of Google is conditional, they asked Google to give their site SEO optimization, and then, The only thing that Google has done to optimize their site is to put the pages of their site on the root directory.





from the above case can be seen, the directory structure of a Web site on the Google rankings are very influential, while the same content of the keyword search, the root of the file will be on the one hand than other pages ranked before, I did a similar part of the test found that A full root of the content of a Web site is better than a level two directory.


But this aspect at the same time did the test to Baidu, found the effect is not very good, and for Baidu better is the pyramid structure, the site has a level of directory, and then the level of directory contains level two directory, two level directory contains three levels of directory, but I personally suggest that as long as the level two directory can be, if there is a level three directory, Then this level of content under the table may be relatively poor ranking. Baidu I guess may be to the site's level two directory to give the same score.


In addition, according to my tests, catalogs are often better than files, such as





http://www.***.com/1111/


http://www.***.com/1111.htm





in both cases, the first effect is better than the second!





above the 2nd friend according to the situation, if your site is mainly for foreign users, it is recommended to use all the pages in the root directory of this form, if targeted at domestic users, then use a multi-level catalog form it. At the same time looked at the replies, a website has n million files of that, how also to use the level three directory, if more than a year, the year is a large directory, the month is a small directory, day three directory, if 10,000 files per day, then there are ten years of data, that only 10 large directories, each large directory only 12 two level directory, Each of the three-level catalogs has only 30 level three catalogs. I don't feel much.





3rd: web Detail Design





at the bottom of many big websites, there are such a line of content, I think few webmaster noticed it!





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Everyone or think this paragraph content and SEO has nothing to do, but these often will give the site page add a lot of scores, can be ranked in front of the position.





people would wonder why? First of all, let's analyze that there are those who will add this link that is those who seriously do the site, big Web site will be considered, and some small site people have a few will care about these content, so this does not automatically help search engine line up, there are such content of the site is often good content, Without the content of the site, the content is not very good.





The next thing to say is original, search engines are most concerned about the original, search engines want to include all the pages, they want to be different, so that the most cost-effective their costs, so they will be in all aspects to consider how to identify the content is original, those content is collected, so those who do collect content friends, Suggest you how also want to think method, let you collect the website and the original content is different, the title is also different. This is why the blog site in a period of time the traffic rose quickly, because the blog site's original content of the most.





In addition, some friends have mentioned before, found that there are often Google for some error code of the page instead of a higher position, this is why, the reason is very simple, because there are error code pages are often handwritten, handwritten pages are the most popular search engines, So these pages may be in front of the line, but I haven't tried it, I feel trouble.





4th: Link text design





this actually a lot of friends know that if your site is a design site, then you know to find your site the most appropriate keywords, and then put this keyword into your website name inside, then when the friendship link with others use this paragraph of text, as long as you do enough to link, To ensure that you most of the key words found in the first few pages of your site.
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