Zhang: On the product value of the program and the community Operation Short board

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many sites are located in local stations, industry stations, vertical stations, these sites in need of a community at the same time, the site users also need to form a vertical domain of the content database. and operators of local communities, industry community owners have such a problem: How do we guide users to participate in the content of the site construction? I will only share the experience of the community building that I have gained from the operation of the popular Hui http://www.liuxinghui.com/:

In terms of operations, we need to carefully and constantly adjust the forum, control the number of groups, we hope that users can continue to explore the value of these community products, create content, but the problem is, if the popularity is insufficient, there is not enough topic, users have no incentive to provide content, participate in discussions, not participate in the discussion, forum/ Groups don't have enough topics to go into a vicious circle. And in the content planning, the problem is very serious, for the category of complex vertical areas of content, we use the community to classify, is not a low efficiency method? Use forum/Group to guide users to participate in the discussion, this is actually rely on the user to drive the user, and this seed user where? So we can see that In the initial stage of operation of the site, the forum, groups, only stationmaster a person in the life of the post, and then register a variety of vests, trying to create a good community atmosphere. But the website operation is not the community constructs a task, but also has the promotion work, the management work, these are mutually reinforcing, lacks any one aspect sufficient effort, will inevitably cause the community the depression.

Talking about the efficiency of website operation, comment on this content to show the form of a lot of, in fact, compared to the open topic of the community, comments more like a proposition composition, users will be based on site positioning and comment on the object, the theme of the discussion, if not only to comment on products can only be used in the form of comments, Reviews the product itself is also a manifestation of the community. Can see the watercress, whether it is reading, music, or film, in the general access to the attention of the object page, we can see various forms of the content of the comments, a comment on the article, the subject of the Review object group and so on.

Whenever users come, they participate in the content building will never rely on users to drive users, but content driven users, which effectively reduced the popularity of the user's bad effect, at the same time, the validity of the object is more lasting than the community topic, users can completely ignore the concept of time, This also reduces the forum topic timeliness to the user creates the content the bad influence.

Films, music, books, these objects of the comments, needless to say, to see the hot watercress commentary bar, watercress is relying on these three kinds of cultural products to attract the first seed users (Opinion leaders), they provide the most excellent content, thus forming a unique community culture watercress, This community culture in turn led users to participate in creating content, and then launched a group of groups of products, because users are oriented to comment on the object, so their focus on the audience and the same understanding to help them in the group to find common topics, so as to ferment into a virtuous circle of the community.

For people, enterprises, stars, automobiles, clothing, advertising, shops these objects, local station, industry station webmaster can be in their respective fields to build a corresponding database, and this comment database is no time limit, this review database will play a long-term cohesion users, attract users role.

If there is a broad comment on products, webmasters will also worry about the operation of the group? Just throw it to the user. Also need according to your site's localization to create more than n sections, groups? Direct classification to create a comment on the object is good, so you also have a similar Baidu encyclopedia database, even the weight of SEO will increase!

At present, regarding the comment product, the network public PHP program appears to be only modoer, but the modoer product does not conform to the limited object's comment at present, said next version modoer will strengthen this aspect function expansion, let us wait and see! In addition, the discuz! X1 is said to have a similar comment on the product's brand space function, but also to fully test the product to know.