Zhang Sijia: Talking about the long tail words in SEO (the next)

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Yesterday wrote an article "Zhang Sijia: Talking about SEO in the long Tail words (ON)" continue to finish him today, the last article has said what is the long tail word, as well as the characteristics of long tail words. Today, I mainly talk about the excavation of long tail words and the optimization method of long tail words. Writing that article yesterday can be said to be mixed, but I will stick to write it down. Because I just want to share what I know with more friends. As to the outcome, I can only say that the beholder is the same. And yesterday a little forgot to say, is the long tail word manifestation. There are a lot of long tail words that are expressed in the form of questions, for example, the last article cited "Beijing off-road vehicle" this long tail word, he can also be such "Beijing Off-Road car 4S shop which is good" because many users in the search box input he wanted to find content, are the form of questions to search. So we must understand the long tail words in the form of questions.

The excavation of long tail words:

On the long tail word mining This method has a lot of, many SEO tools can be achieved. But generally good with some of the fees, for the charging tool I do not "cold", I have always insisted that the free use of free (but there are some fees and charges are really very useful). Here's a free way to dig up long tails.

1. First to apply for a BD auction account, this is mainly to use a function inside him. "Keyword Recommendation tool" This very useful, as long as you enter a target word, he will match 300 related words. But also can see these matching words of day search volume, really good use. The next step is to export the 300 words, and then you can do the first race and delete any words that you think are irrelevant to your site's theme. Then make a simple classification of the words that remain.

2. Just the first step to use a BD tool, the following to do is a tool to apply GG, but also a very useful tool "GG AdWords: Keyword tool" This tool with the previous BD "Keyword Recommendation Tool" function is the same, are the keyword extension tool. But the difference is that the tool of GG can find multiple keywords at the same time, that is, he can be a few words together to extend the keyword. In this way, we can open our thesaurus and use the words that have been extended by BD to dig through the "GG keyword Tool" in 5 groups. When you have finished digging, you will find that your thesaurus is much richer. Then you choose these words again, if you think these words have potential, you can also use the "GG keyword tool" digging again. When you dig through it a few times, you will find that there are thousands of words in your thesaurus. After all the digging is done, your job is to pick the words carefully.

Long Tail Word optimization:

There are two main methods to optimize the long tail word, one is the optimization of the content page, the other is the optimization of the topic page. Features are done to optimize the page, they will be around a product, or a message to do content.

1. Content page: First of all to determine the long tail word, generally this long tail word is the title of this article. There are also many enterprises are in a product, or a product model, do the growth tail word, and then through the content page to optimize. This is to do the content around the title, the content should be highly match this title. The beginning, the middle, the end of this article is best to long tail words in the word, this involves keyword density. But you can't simply ignore the readability of the article just to add words.

2. Topic page: First of all to clear the topic page he does not belong to the content page inside the site, he is a separate page. Topic pages are generally more popular events, for example, last year, the American singer "Michael Jackson" and a very hot head of the "Yan x jiao" These are sudden hot events, they will be in a certain period of time on the Internet is very high attention to fire, and search volume. In general, such popular events in the search engine competition will be very high, so if we want to be in this hot event for the site, we should take a circuitous approach to this hot event information, are integrated into a page. Then do the long tail word optimization. This is a feature page that is often an excellent feature page that will bring considerable traffic to the site for a certain period of time. Feature page not only can do hot events, can also do such as a mobile phone a new model, we can around this model to do feature page.

Author Information: Zhang Sijia (http://www.zhangsijia.com), welcome to reprint ^ ^ Network Promotion Exchange Group: 25057448