Zhang Sijia: Talking about the long tail words in the website SEO (i)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I believe that every SEO friend to the long tail words are not unfamiliar, everyone to the long tail words will have their own understanding. "Non-targeted keywords on the site, but also can bring the search flow of keywords, called long tail keywords." Long tail keywords are relatively long, often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, but also in the content. The search volume is very small and unstable. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large. Long tail keyword Basic attributes are: can be extensible, targeted strong, a wide range of "above this paragraph of text is I in a more authoritative website copy over, is to long tail word comparison macroscopic generalization." Below I will elaborate on the long tail of the word I understand, just want to express some of their ideas, write the bad also hope that you friends forgive me.

There are a lot of theoretical things online, so I'm not going to say anything more, just for instance. For example, "car" the word, we should think he is a key word, but I think the word "car" is a long tail words! I'm sure there are a lot of people disagree, please hear me go on. I think "car" should be regarded as a top word, and "car" is based on "car" extended long tail word. and "motorcycles" and "bikes" and so on. These words are "car" long tail words. Continue to the point, or the word "car". He can extend the "off-road vehicles" which means "off-road vehicles" is the "car" long tail word. The term "off-road vehicle" describes what type of car. We continue to divide, the word "off-road car" can extend the word "Beijing off-road vehicle". The word "Beijing Off-Road vehicle" introduces the region. Well, I think everyone should also understand the idea, through the "car", "car", "off-road vehicles", "Beijing off-road vehicles" These words we can see three rules, the more down the keyword longer. The less competitive The lower the keyword, the higher the accuracy of the keyword. This is the long tail word!

PS: The term "car" is a long tail word, I think many friends will have objections. I hope we don't have any controversy in this piece, this piece I want to say is the idea of extending the long tail word.

I put the word "car" down two times. We can go on and on and on and on, but that's the way it goes, and I'm not going to extend it. Below I say in detail through the word just see three point rule.

1. Keyword Length: This is a feature of long tail words, long tail is based on the extension of the top words. You can use the combination of words to make it appear. But this extension is not unlimited extension, you have to consider the customer's search habits. You can't extend the long tail word dozens of words, I can't imagine which user in order to search for a result, enter dozens of words in the search box.

2. Small competition: A small degree of competition on behalf of the keyword optimization will be easier, this is the long tail word is a popular reason. Small competition also means that his search volume is low, this degree you have to hold well. Search too small words do not do, because no one search means no one clicks, no one clicks you do this word is meaningless. Less competitive clicks will not be much, so the longer the end of the word, the more clicks will be less.

3. High precision: I have always thought that this is the biggest feature of the long tail word. I also said that the example above, from the top words step by step down, the more down, the more information, the more accurate, more detailed. This also shows that if the user is to search for such a precise word to our website, then the user's needs have been very clear, that is, accurate users. For example, we do for the Enterprise SEO, it is not possible to directly through the SEO to bring benefits to the enterprise. All we can do is bring potential users to our site through search engines. And then the user through the search for high precision long tail words to our website, that this is our accurate users.

It's too late, and I have to work tomorrow. About the long tail word and how to dig, how to optimize, tomorrow I will continue to write.

Author Information: Zhang Sijia (http://www.zhangsijia.com), welcome to reprint ^ ^ Network Promotion Exchange Group: 25057448