Zhanghaijiang: The capital market is optimistic about Internet advertisement

Network advertising industry surging, frequent movements, a series of listings, acquisitions, mergers and acquisitions and other activities to make the network advertising industry in the Internet industry to stand out, the success of attracting the eye of the capital market. After years of accumulation, coupled with the advent of a large data era, the value of online advertising companies have gradually aroused concern within and outside the industry. Some time ago, 360 acquired internet advertising company MEDIAV, a number of internet advertising listing let the capital market gradually see the value of the Internet advertising industry. According to the latest report, the United States 2013 online advertising revenue of about 42.8 billion U.S. dollars, for the first time exceeded the television advertising revenue, while online advertising company Rocketfuel was listed in the United States on September 20, 2013. Regarding the domestic Internet advertisement market situation, the reporter interviewed the China Electronic Commerce Association Deputy Secretary General Zhanghaijiang. Zhanghaijiang pointed out that because of the huge market of internet advertising, China's internet giants have also entered the network advertising industry, from the early Baidu Alliance, Plate Stone Network union to Ali mother, the giant into the field of more and more frequent activities. The addition of Internet advertising to the capital markets and internet giants has undoubtedly added more to the area. Internet advertising service providers through data integration, analysis, advertisers will be accurate delivery of advertising, there will be more and more activities in the industry, this revolution has just begun.