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Zhaopin borrow "Lala" for brand promotion

Source: Internet
Author: User
Keywords Zhaopin choice problem brand building
Tags find learned public public welfare public welfare activities question search search for
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Commercial News (reporter Kim Cho-li) reporter recently learned that by Zhaopin launched and hosted "Find Lala--2010 found us around the success of ol" large-scale workplace public welfare activities.　　After nearly two months of primaries and checkboxes, 10 of the "real Lala" came to the finals from 3,000 contestants from more than 10 cities across the country. In conjunction with the "Lala promotion" film release, Zhaopin also bought the film theme song Huang "Go" and "Rose" starring Karen Mok "Choice question" MV advertisement implantation. Coupled with the search for reality Lala large-scale workplace public welfare activities into the climax, so Zhaopin "occasion" film "Lala Promotion" brand building is to grasp the opportunity, "Lala" brand effect to maximize.

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