Zhejiang held the first county economy and e-commerce summit

21st Century Business Herald Yao Jianli Xu Shuyao Hangzhou reported

Recently, Zhejiang held its first summit of county economy and e-commerce. One of the major issues was about the impact of e-commerce on the agricultural industry. For a mountainous county or county-level city that has a good ecological environment and relies on high-quality agricultural products, what impact can e-commerce have on the industrial transformation and upgrading? 21st Century Business Herald reporter interviewed Zhou Liankun, vice mayor of Lin'an People's Government.

Industrial support

"21st Century": At present, why can the development of electronic commerce in Lin'an be related to its own industrial base?

Zhou Liankun: Lin'an pecan production accounts for nearly 40%, nut roasted processing volume in the country also reached 30%, precisely because of such a huge industrial base in recent years, we rely on the rich resources, and vigorously develop agricultural products e-commerce , Efforts to create a nut roasted seeds and nuts featuring the national agricultural e-commerce demonstration area. Last year, Lin'an City, agricultural net sales exceeded 10 billion, and to promote peasants increased 1.2 billion.

"21st Century": With such an industry foundation, Lin'an e-commerce is how to start?

Zhou Liankun: Lin'an e-commerce started earlier, from 2005, 2006 began with a grass-roots independent development model. At the beginning, it was mainly the main producing area of ​​roasted seeds and nuts in the west part of Lin'an. Some villagers in the main processing area started to sell nuts and roasted seeds and nuts at the shop. The "lead geese" who initially tasted the sweetness gradually led other people in the village to "touch the net." So far, we have 7 model e-commerce demonstration villages in Hangzhou, of which there are two national-level "Taobao villages" in which the net sales of "Taobao Village" Ba Niu Village exceeded 100 million yuan.

"21st Century": Lin'an City Government in which to play what kind of role?

Zhou Liankun: Actually the beginning of the market or mainly spontaneous behavior, but to a certain stage of development, from the initial period to the transitional period of transition, the government in the intangible "Internet world" to play this "visible hand."

We pay attention to policy guidance. Strengthen the leadership of the organization, policies, funds and other aspects of the protection, the establishment of rural information system and logistics system, and now Lin'an city of the Internet to achieve the Internet "village".

Last year, we launched the Lin'an Nut Roasting Industrial Zone in Alibaba and the "Taobao featured China - Lin'an Pavilion". These two platforms provide new channels of wholesale, retail and display for many nuts roasting companies and online shops in Lin'an, greatly increasing Their sales volume.

Currently. We have an e-commerce industrial park in the city. We have built one of the largest nuts roasted and frozen food city in the township level and Longgang Town in the western part of the country. At the village level, we have a number of e-commerce professional villages and gradually formed a relatively complete " City, town, village "three e-commerce network system, played a good gathering, leading and demonstration.

The challenge

"21st Century": Lin'an as a typical e-commerce agricultural products in Zhejiang's county economy in the typical sample, before and after the emergence of e-commerce is what kind of situation?

Zhou Liankun: I think the most obvious change after the e-commerce has been done is to promote farmers' incomes and expand the market for agricultural products sales. In addition, farmers are better informed about the market demand and become "what to sell and what to sell" to "what to sell and what to plant ". Lin'an is a mountainous city, if you do not do e-commerce, its sales channels have limitations. To pecan, for example, most of the original sales targets in Shanghai, Hangzhou and other consumer groups in the Yangtze River Delta region. After doing business, like Xinjiang, Taiwan guests can buy Lin'an local pecan. At the same time, sellers can trace the type of product, taste, packaging, etc. from the data behind the sales through the trajectories left by consumers.

"21st Century": Are there any challenges?

Zhou Liankun: Lin'an rural e-commerce can be developed, largely to the market's first mover advantage, earlier accumulated some reputation and more stable consumer groups. But now, sellers' own development sometimes can not keep up with the ever-changing e-commerce trend, especially for those who have not started a business or want to start a business, and now the threshold is getting higher and higher.

"21st Century": What is the plan of Lin'an in the next stage?

Zhou Liankun: The next step we will focus on rural e-commerce and the breakthrough point, the formation of agricultural product sales network system, consumer service network of farmers and rural youth network entrepreneurship mechanism. At the same time, the industrial layout should be expanded to cover all fields. From the roasted seeds and nuts industry to other fresh agricultural products, including leading industries such as bamboo shoots, tea leaves, mountain vegetables and fruits, as well as wire and cable, green lighting and tourism in Lin'an, and special industries , To promote one, two, three industry integration and development.