Zhejiang merchants occupy half of Anshan property market

Source: Internet
Author: User
Keywords property market Zhejiang Merchants Zhao Hang Tesco
Tags business clear demand developers development giants high high-rise
Liaoning Anshan Real Estate developers 80% from the south, of which 50% are Zhejiang merchants. Recently, Henderson Real Estate, Vanke and other real estate giants have come to take the land.  January-July this year, from the real estate development investment growth, Anshan to 10.83 billion yuan investment, 160.1% of the increase in Liaoning Province as the first. Sinorama reporter Shanyan August 20, Lin Jialai again from his hometown of Jinhua, Zhejiang, Liaoning Province. In the past three years, he has not been clear how many times he came to Anshan in order to invest in real estate projects here.  As one of the shareholders of the Liaoning Sino-Austrian Real Estate Co., Ltd., the purpose of his coming to Anshan is to participate in the shareholder meeting to discuss the issue of another residential land in Anshan.  At this time, the Cambridge International Garden, developed by China and Austria in Anshan, is in hot sales. "Our multi-storey residential price of nearly 5000 yuan per square metre, high-rise residential nearly 4000 yuan per square metre." At present, multi-storey houses have been depleted, there are a few sets of small high-rise, even the business sector has been booked. "Talk about the sales of the hot scenes, the joy of the look can not help from the chairman of the Austrian, Zhejiang Jin Chinese should be the words of Yong Tong."  Cambridge International Garden Project successful operation, so that should be Yong-tong firmly believe that the investment value of Anshan, he joined the Lin Jialai and other fellow villagers to take a joint investment in Anshan Shahe side of a block of 164,000 square meters. And by Baohen Real estate investment and development of water source residential property also performance. "We started in May this year, the August cap, has been sold out."  "Anshan Ningbo Chamber of Commerce president, Liaoning Zhongtian Commercial city, Baohen real estate chairman Shi face lit up." And like should Yong Tong, Lin Jialai, Shi such from Anshan's real estate industry in a cup of Zhejiang merchants, and a few.  According to Shi introduction: Anshan's real estate developers 80% from the south, of which 50% are Zhejiang merchants.  Why is the development of Anshan's real estate become the fragrant pastry in the eyes of Zhejiang merchants? Commercial housing development started only 3 years when the car into the Anshan center, on the city elevated, surrounded by high-rise buildings, Anshan mansion, four-lung mansion, universal building ... So that the eyes overwhelmed, as if a modern city of the pie, walking in the Anshan people as the "Millennium Road" victory on the way, has not found a trace of ancient, two-way ten lanes through the north and south, a new residential buildings along the street. In many buildings, LED displays, outdoor billboards, almost all of the real estate advertising.  This is completely beyond our previous imagination of Anshan, the northeastern city. "And three years ago, it can be said that there is no real estate market in Anshan." In the past, Anshan real estate construction But a little, operation is not standardized, building does not speak volume rate, the land did not recruit racket hanging. Anshan has no money to invest in large-scale urban construction, only by introducing foreign investors. From the second half of 2006 onwards, the Anshan government began a large-scale demolition of the old house, a large scale to attract foreign investment. Since then, the real estate industry in Anshan began to develop gradually. "Shi to Zhejiang merchants," the reporter said, "You see today all this is from the end of 2006 openIn the beginning, the city of Anshan has undergone great changes, which can be described by the word ' fission '. This is Anshan with the government to change the thinking, drastic change inseparable. "Should Yong Tong is 2006 years to be investment in Anshan's real estate industry." According to Jong Yongtong recalls, when entering Anshan, Anshan did not have high-rise buildings, are basically old buildings and shanty towns. At that time, the Cambridge International Garden of Victory North Road has been demolished by the government, an open space, waiting for the construction of new buildings. "We took 85 acres of land, which was the largest single item at the time." The land price is over 120 million yuan by auction. According to the data, 2008 Anshan GDP1585.06 billion, of which real estate contribution rate reached 50%.  January-July this year, from the real estate development investment growth, Anshan to 10.83 billion yuan investment, 160.1% of the increase in Liaoning Province as the first.  At the end of June, Henderson Real Estate (00012.HK) this year in the mainland's first single landing in Anshan, the floor price of about 1500 yuan/square meters, Anshan has become the first three cities to intervene in the mainland. Rigid demand unabated August 23 10 o'clock in the morning, this day is Sunday. "Zhejiang merchants" reporter arrived at the Cambridge International Garden Sales office in Anshan Shengli North Road. Within 10 minutes, there were 5 stream in the house, including several young men in angang uniforms. Lin Jialai once to the "Zhejiang merchants" reporter introduced, buy Cambridge International Garden Room is most of the staff of Angang, because the location of the real estate is not far from Anshan steel plant. Reporters and came to see the house of Angang staff to chat up. In the conversation, they say there is no home for Anshan. According to the "Zhejiang Merchants" reporter survey, for young Anshan iron and steel workers, there is no housing benefits. Anshan Iron and steel workers nearly 400,000 people, it can be said that more than 50% of Anshan's families are inextricably linked with Anshan.  Under the requirements of continuous improvement in living conditions, just imagine, how much will the rigidity of the housing demand for Angang employees be? "Before the end of 2006, Anshan's house price per square meter is only more than 1000 yuan, at that time the common people did not buy a house concept, there is no demand." The old workers in Angang, like us, have welfare housing, and they have been divided several times. In recent years, with the development of the real estate market, the people's desire to buy houses has been stimulated.  "One of the people who worked in Angang told the Zhejiang Business reporter." "According to my more than 30 years experience in Anshan, I think the housing market in Anshan is far from saturated." Shi to the "Zhejiang business" reporter expressed this view: Anshan urban population of more than 1 million, over the past few years, a three-generation seven or eight people crowded in a 50 square meters of the house in Anshan is a normal phenomenon. Now three generations have to live separately, one will need 3 sets of houses, and each set in general in 80-100 square meters, then the demand for the house is huge. Second, along with the urbanization process, as in other cities, the rural population is heavily in town. In recent years, Anshan under the jurisdiction of the Haicheng, Taian County, Manchu autonomousAnd in the suburbs of the Thousand mountains, these places people continue to Anshan district to buy homes. Third, Anshan's living environment in Liaoning Province ranked second, after Dalian.  In Liaoning People's impression, this is a piece of feng Shui Treasure, has the Buddha, road famous mountain-Qianshan, so other cities and towns in Liaoning province, such as Liaoyang, Yingkou, Panjin and other land residents are willing to go to Anshan to buy a house to invest or live. When it comes to the reasons for the sale in Anshan, Yong Tong also saw the consumption level of Anshan more strong, residents of the purchasing power of this. It is understood that before the financial crisis, Anshan iron and steel workers average monthly wages of more than 3,000 yuan, management generally 6000 yuan per month to 7000 yuan.  It is because of the strong consumption potential of Angang, Parkson department stores, Carrefour large chain supermarkets, Tesco supermarkets and other international retailers have entered Anshan. Anshan Real Estate Development Office deputy director Xu Jiyu in an interview, said that in the next few years, Anshan's real estate development efforts will not weaken.  To 2013, the real estate investment and strive to reach 60 billion yuan, accounting for the proportion of fixed assets to 30%, an annual increase of 5 billion yuan. Zhejiang business investment Experience in Anshan Land building to pay attention to what problems?  In the interview, the experience of the Zhejiang businessmen also gave the answer. "We have a phenomenon in the sale of real estate, multi-storey residential selling well, and high-rise is not so good to sell multi-storey." Lin Jialai told the "Zhejiang merchants" reporter. In Cambridge International Garden sales Office, "Zhejiang Business" reporter also met has bought a house of the family, they buy is multi-storey residential.  They said that the original is also living in multi-storey buildings, more accustomed to, and multi-storey residential housing rate is higher than the high. "As a developer, first take the judgment, that is, the lot is very important." Second, to maintain smooth communication and communication with local government departments. Shi's answer was straightforward.
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