Zhi Lian Guosheng: Don't be deified

In the middle of December Sanya, did not imagine that hot, hot, can not wear the long skirts in the summer here flying, but here still with the cold in the north of the slightest, coconut trees under the sea breeze, a suit one step skirt most affordable.

Since 2012, "Caijing" to choose at the end of a year at this time, the political and business guests from the cold north invited to the warm Southland, together to discuss the affairs of the World, together to a year of economic business to make a summary, more importantly, a bunch of old friends together, wine Huan.

Last year, Zhaopin's "Best Employer" award ceremony was also embedded, so in December, Sanya Haitang Bay in the major five-star hotel, you can not find a suit, dress elegant beautiful HR director of polite exchange. Really, the HR party is much bigger than the internet and the media workers ' meetings.

Unfortunately, a dick dressed in a small white also in the same, just to listen to this year's new human Resources circle, online recruitment industry trends.

Take a look at Zhaopin CEO Guosheng's thoughts:

The "new normal" will accelerate the flow of talent

"New normal" means a slowdown in economic growth, the macro "new normal" to the human resources industry changes?

First, the new normal that everyone is most concerned about is the new normal of remuneration. In the past two years, there has been a huge increase in the cost of human resources: every average annual salary increase is 10% to 15%. Under the current economic slowdown, a more normal message is that the rate of increase in pay may be slowed down, estimated at 6% to 10%.

Second, the flow of talent will accelerate. We will find that more and more people are flowing from inefficient industries or enterprises to efficient industries or businesses, and this kind of flow will gradually accelerate. Note that, although the flow of talent, not all of them, flows, a group of people will flow very fast, the other group of people flow is not so fast.

Third, the gap between first-tier and second-tier cities will gradually shrink. Now there is even a new concept called a new line, every big city next to have some satellite city development is very fast, such as Beijing next to Tianjin, Shanghai next to Suzhou and Hangzhou, so some new line of the city will also have a huge upgrade.

The scope of human resources has not only focused on human resources, China has moved from a more affluent country to a country with more and more talented people, which is an inevitable trend of transformation, and a very important transition from human resources to human capital and finally to the talent economy.

In the future, we will see more trends: the allocation of resources will be unfair, it will be more to the talent, more to the higher efficiency of the industry, the competition for talent will be more intense. In China, the past talent has been labeled "cost", but in the future more and more people will become capital, become a very important investment in the new normal.

Zhaopin each year's "Best Employer" selection has a best employer research report, in the best employer's research, we together with Peking University to understand what is the demand for their ideal employers, what they think of the best employers and their own.

After a lot of labels, the common is: treason, frankness, innovation and so on. The previous phase of the online comparison of Fire Ma Jiajia, as well as the recent super timetable of the Yu Jiawen, are embodied in the very extreme of the idealistic side, in order to their ideals dare to fight, to create, to rebel.

What is the real one? In fact, we found that the real one, the ideal realist, which focuses on realism, not ideals. Their ideas and a lot of whenever, the same as the same, they pay more attention to reality, ideal is only a modification of reality, even a disguise of reality.

We see many young people on the surface of the pursuit of ideals, but we have to soberly realize that in fact, the foothold or realism, most people are ideal realism.

What does ideal realism mean? From the best employer research we see a few obvious trends: first, money is very important. Ma Yun once said "dream is still to have, in case of realization", the core is to achieve. So the top of the list is the salary and benefits, similarly, personal development is very much the former. The pursuit of their own ideals, the realization of their own value, but rather on the back. Therefore, do not deified, and the.

Secondly, their realism is also embodied in the very great personal aspect. The development of enterprises is of course very important, but for them, compared to the current real demand is still behind. Individualism in this respect on the one hand, there are still many embodiment. When they clash between ideals and reality, they may be coy about choosing reality.

As an organization, we advocate a spirit called the Lotus Spirit. This is a kind of ridicule of the FA: Lotus out of silt and not dyed. Because China's business environment is more complex, all successful enterprises must have a silt and not dye the spirit, such enterprises can be called Lotus Enterprises.

Also because the lotus growth rate is particularly fast, if you observe the lotus in the pond, it may be the first day it only accounted for 1/64 of the pond, but the next day will account for 1/32, every day it will multiply, until the entire lotus pool of water. China's enterprises, although in a more complex business environment, but its barbaric growth ability is particularly powerful. Some people say that China's enterprises are lotus-type enterprises can truly success and bloom.

As the human resources organization, also must have the Lotus spirit, but the explanation is slightly different: one is to have a very deep root, it means that the human resources practitioners in the entire enterprise to take root very deep; second, the Lotus has very bright bud let everyone see, a human resource light do not say enterprise is not a good enterprise, To both do and say that the enterprise is a good enterprise; the third is the Lotus Doctrine, human resources department and many other departments must have more rigorous cooperation. Human resources have a good saying, called "Business Partner", that is, partners. Human resources is a business-driven important engine, I hope that in the future, human resources is no longer a cost department, but an investment sector, revenue sector. Therefore, as an organization, it is necessary to become a lotus organization.