Zhou Lei argue that the cost of mobile phones makes traditional manufacturers uneasy

The protracted "san" (Millet 360) War of words is still not quiet meaning. In addition, as the exchange of fire escalated, some mobile phone manufacturing circle originally tacit "secret" began to expose. The cost of mobile camera is the first to fade the protective layer. "Zhou boss said he can buy 10 dollars Samsung 1G memory, 5 dollars to buy 8M cameras." Yesterday we persuaded the light treasure, announced the 8M camera purchase price of the first 300,000 units, 11.8 U.S. dollars (excluding taxes), than the total 5 U.S. dollars more than one times more. Or weeks are always bad, purchasing ability is very strong. Yesterday, Millet technology chairman Lei again in micro-blog, response to Qihoo 360 chairman Zhou "Millet mobile phone profiteering said." "Even if Lei said 11.8 dollars, the equivalent of RMB 80 yuan, consumers will feel ' how cheap '." "A traditional handset-maker told reporters in the south that if both sides (referring to Lei and Zhou) continue to cobwebs on the cost of the smart machine, the end result is all domestic mobile phone business ——— When all consumers understand the hard cost of the mobile phone, brand-less domestic mobile phones will be" see "Clearly, Making a business that is hard to do is more difficult. "The Big Two" war heats up yesterday 12 point, Lei on the micro-blog announced the Millet mobile phone 8 million pixel camera the top 300,000 purchase price ——— each 11.8 dollars (about 75.16 yuan), positively responds to Zhou 祎 "The Millet handset camera cost 5 dollars" the argument. The Genesis 360 Special machine Alcatel AK47 launch imminent, Zhou frequently in micro-blog post, pointed to millet mobile phone profiteering. and Lei finally sat still, began to respond to questions. June 26, Lei announced that Millet Technology received a new round of financing 261 million U.S. dollars, valued 4 billion U.S. dollars. The market value is close to the BlackBerry maker Rim's current market capitalisation, about half the handset giant Nokia. For the 4 billion dollar valuation, Zhou said, "Now a millet mobile phone can earn 700 to 800 yuan, in accordance with the sale of 3 million to 5 million this year, the total profit can reach 2.5 billion." Lei responded that Zhou was accusing Millet of profiteering for commercial purposes and explained the profits of the millet handset, "regarding the cost of millet, we signed the confidentiality agreement of the supplier, but we can look at the composition of the cost of the mobile phone." and enclose a brief list of mobile phone costs. Immediately, Zhou also on the micro-blog to make a response, "Thunder always look at the grains (refers to millet mobile phone) disguised prices are not sold off, determined to die to carry the proof of the grains in fact no profits, suppressed a week finally designed a saying to play with rice noodles and the public IQ." This Shing seemingly complex quote a lot of bluffing figures, in fact, still avoid the fundamental problem. "It refers to the recent millet technology began a series of cash coupons and official refurbished machine discount sales activities." "Excessive emphasis on the cost of hardware is not fair" in the above-mentioned traditional handset manufacturers, the head of the "little" is originally in his eyes only the internet industry is busy, and jingdong Taobao Mutual pinch and other events of the nature of the event is no different. But with Lei released 8 million likeThe cost of the vegetarian camera, he also some sit still. "The most immediate effect is that the hard cost of the mobile phone will slowly be exposed to the average consumer, making them feel that the handset manufacturer's profits are staggering." In fact, there are many costs that cannot be counted at all. "" A camera dozens of pieces, a memory of dozens of, consumers look simple, but the account is not really the case. Rationalab analyst Xing, a consulting firm, also holds a similar view, especially in the case of luxury lv. "Everyone knows that emphasizing the environmental protection of LV Many products are not even leather manufacturing, the cost can be imagined." But a variety of large-scale promotion, please star platform, fashion show, elegant store decoration and other costs, far higher than the product itself, these costs should be counted in, but it is difficult to tell consumers understand. "Xing said," mobile phone is the same, with the advent of intelligent products, hardware convergence, behind the research and development input, the screen before the marketing investment accounted for the natural rise. In this way, the net profit of Maori enterprises that deduct the cost of hardware alone is very different. "In this case, a strong brand endorsement of the internationalization of enterprises will undoubtedly be less affected." But domestic handsets are not, and they are still largely relying on hardware to make a profit. Yang Qun, chief analyst for mobile phone consultancy and National policy, said that when interacting with many of Shenzhen's traditional mobile phone companies, it was widely believed that the addition of Internet companies had activated the entire mobile phone industry and provided them with a lot of new ideas. Too much emphasis on the cost of hardware, easy to mislead consumers, and Lei's several responses, but also let people focus on hardware costs. In this way, from the perspective of corporate financial statements, no one can take advantage of. Industry view mobile phone cost? Even as the mobile phone industry moves closer to the traditional PC industry, vendors with the full range of solutions offered by MediaTek, such as screens and processors, are relatively transparent. Google also offers open source Android systems on the software side. But fell to the mobile phone business link, research and development is still the life of the enterprise, they need to be in the components of the collocation, compatibility, energy consumption and so do a lot of work, software level to undergo repeated testing, adjustment, development, which requires a large number of engineers resources, amortized to the cost will be a small amount of overhead. Another important component of cost is marketing, for example, Gionee and other companies spend hundreds of millions of of their money on branding every year, and this part also needs to be apportioned into the cost of each handset. As for ZTE's relatively small advertising delivery, relying mainly on the brand of bundled operators to sell, will be more dependent on the scale effect. Huawei Terminal Director Yu has said, a Huawei mobile phone to do 3 million units, will generate profits, is this truth.