Zhou: Who is the best internet company to hit?

Re-establish user

If let me use the simplest words to summarize the feeling of the Internet, or to return to the user and stickiness. All businesses end up being human beings. The biggest problem with the Internet for tradition is to re-establish the user, the core is good, the other is tactical.

I always ask the traditional entrepreneur a question, I said first do not want to how to make money, also don't want to put your original business model to get online, the essence of the problem or how you connect users, and further said that you provide users with what valuable products and services, users can stick to the long-term here. No matter what business you do, you can certainly find some valuable services, so that users rely on you for a long time.

Experience is a very specific thing.

There is the experience, allowing users to produce more than expected strong stimulation and feelings. Everyone on the internet has always been a misunderstanding, that the internet has done is new things, in fact, I think the internet does not necessarily new things, including Apple's technology is not necessarily the latest technologies, to meet the basic needs of people, the most important thing is to win the user in the experience.

Think carefully, why do you like apples? and Nokia have different feelings. Including seabed fishing, selling is not abalone, Bird's nest, Shark's fin, why and others are not the same, because they do not want to do the small things, such as cleaning glasses, checkers and so on, so that experience is a very detailed thing.

I often talk with a lot of people, not necessarily to the enterprise subversion over, think of enterprises in the provision of products in the entire life process of what is not good enough, which can achieve the ultimate? I also competed with Lei the mobile phone, why failed? I went to Shenzhen to find a lot of cottage machine cooperation, their product concept is enough on the line, can sell good, the result of products can not achieve the ultimate, can not let users scream, the result can only be business relationship.

Today, we are too traditional enterprise transformation as a revolutionary thing, in fact, many traditional enterprises are the Internet can not be replaced, I do not think their business model has the essence of the problem, but can learn from the Internet's micro-innovation, from the user experience point of view to change the experience better. You said Apple was an internet company, and Apple started selling ipods as a device company, and then developed a little bit through the experience.

How to sell the fodder for free?

Speaking of free, your core business does not have to be free, people still want to make money, but do you think you can do a free thing out? Last to Liu New Hope, a lot of people with me PK, said we sell feed how can free. I said I could actually do a free thing, is to provide training services to farmers, to answer the farmer bought something do not know how to use; it is a charge, I say you so big Enterprise one year invests 100 million, becomes free, completely may do on the mobile phone to make a farmer friend's online expert network. Whether it is not a new hope customers, regardless of farming, pig, sheep can be used, this is not better than playing a billion advertising fee effect?

Not because of the God-like teammates, but because of the pig-like opponents

The past business is very simple, I want to sell things to make money, what is free to do today, it is possible to sell your things part of the free, forcing me to do a new thing, the challenge is Cross-border, today's enterprises are forced to cross the border.

Huawei said that it is a hardware manufacturer, never do information services, this sentence will be retracted today, because selling mobile phones is not only a business, you have to provide navigation, search, gaming, life services, to become an information service provider. 360 When doing free anti-virus, our opponents think we are crazy, in fact, I do free decision-making, I do not know what to do next, the first dry to say. In fact, I finally found that 360 only to do the security will also die, so later did a search, did the navigation, made a browser. We know that "do not do" Tencent is China's largest telecommunications service provider, can make money is the game, the future may rely on the electric business.

I do not know that we often talk about the internet company cattle, in fact, the competition between the Internet companies do not appear so cattle, are more cumbersome, because they know where the soft rib.

Who's the best internet company to hit?

is to play the traditional enterprise. Ma Yun Harvest is the traditional retail, micro-letter harvesting is the telecommunications operators, Lei Harvest is the traditional cottage machine, we played is the traditional software companies, Peer-to-peer want to play the bank, are their original earned money to the people, this is asymmetrical, the opponents can not be traced.

So, some people are not so joking, internet company cattle is not because of God-like teammates, but because there are pig-like opponents.

I went to Shenzhen to launch a cottage machine manufacturers against Millet, I was not careful to dry, Huawei is just beginning to decide to quit, because Huawei found this where is dry millet, this is the left hand chop right! Spent many years to build the traditional channels, suddenly said that the Internet directly contact users, a mobile phone in the traditional world to sell more than 2000, now sell 999 yuan, the user is cool, detonated the market, but the channel can not stand, this thing could not do, so the millet mobile phone in a long period of time on the main concept: I am the most cost-effective.

Today, I asked a lot of traditional mobile phone manufacturers, Millet sold 1999 yuan When you are doing, I said you were two-core mobile phone to sell how much money? Samsung was selling more than 6,000, we sell more than 4,000, although not sell out also have to be this price, which gave Millet a great opportunity. Think back today, including Lenovo, Huawei, cool and Samsung, have followed the price down millet, but the user's mind has been millet occupied.

The internet is a lot of subversive examples, you get rid of the gaudy things, the essence of you understand.

The concept of selling doesn't exist.

The next five years I'll talk about a word, IOT, the interconnection of all things, the interconnection of the future people and people, and the interconnection of all things, which is a great opportunity for the traditional enterprises. All the hardware we see, all the things we see can be smart, and it's a phone that's not like a cell phone.

Many businesses, products after the transformation, not only the concept of technology, but the user experience has become a natural internet experience. Recently, GE has done this thing, all of the aero engine can be connected to the network, real-time satellite connection, real-time monitoring of the engine air data, you can always tell you which engine should be the problem, what it takes, is the original rental engine or a one-time sale of the engine business into a long-term service. So every enterprise can become an Internet enterprise. Each of the Tesla's people has a Tesla server connection, and it will be found to be an internet company, not just to provide real-time software updates, including search and navigation, but even Tesla cars can tell you that there is a discount on the supermarket nearby. I think IoT than 3D print, many people say 3D printing is the fourth time the Industrial Revolution, I saw the most advanced 3D printer in the United States is still difficult to reduce costs, large-scale manufacturing and flexible manufacturing is still different.

In the future of intelligent hardware era, the concept of selling goods does not exist. If you make a smart fridge, behind the fridge is a fresh electric dealer distribution company. I would like to do a traffic recorder, if done cheap, China has 10 million car camera, you can get the most authentic road information in China, you see this company is not a traffic recorder company, but a large data company. The internet is the service industry.

Zhou 祎 internal question and answer: The team does not give force to do?

Q: You are talking about the field of business, how should business-to-business use the Internet?

Zhou: First, many business-to-business links may be compressed under the impact of the Internet. Second, 2B is it possible to become 2C? Looking at Microsoft's decline in some way, do you think Microsoft is a 2B or 2C company? including many mobile phone manufacturers are 2B or 2C companies? In fact, the company is 2B, the original mobile phone manufacturers care about the user feel? There are questions to read the instructions, this is not internet thinking.

Q: Over the last year I have been learning, thinking, practice the Internet transformation, found that the biggest obstacles in the team. Many people hold the idea that it is difficult for you to change their way of thinking, I am too anxious, I do not have their own Internet team how to do?

Zhou: I do not advocate the enterprise to use shock therapy transformation, also not necessarily the whole transformation. Transformation I have three suggestions, first, to find ways to launch the company from the bottom up young people to do some innovative exploration. Second, the Internet may bring about a subversion, the corporate structure of the impact, I would like to use the young people, let them as a small start-up companies to do the same independent attempt, the enterprise inside a special zone. Third, you can join a joint venture with an internet company or invest in some Internet teams to inject genes into the internet in an investment way. If we have to be overthrown, would you rather be subverted by your opponents, or by your own employees or by the companies you invest in?