Zynga pushes its own gaming platform: wants to get rid of Facebook's reliance on

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Zynga is the world's largest social gaming maker

Introduction: According to foreign media published in Thursday, Zynga announced in Thursday that it will launch its own social gaming platform. While Zynga continues to work with Facebook, the move is no doubt a basis for Zynga's future partnerships with other social networks and even on their own.

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is Zynga about to leave Facebook on its own to create its own web site? This kind of rumor has been around for years, and in Thursday we finally got the answer: Yes, and No. Indeed Zynga is about to launch its own gaming platform. But it will not leave Facebook's embrace for the time being.

Not at least for the foreseeable future, the company's new gaming platform will not only support the company's own gaming offerings but also support other developers. As long as users log on with their Facebook account, they can use Facebook points to pay for the related product.

Zynga.com This site has become a dream paradise for social gamers. Zynga has tested and designed a sophisticated social channel. Here, users can not only play games with their Facebook friends, but also interact with people who are not connected to Facebook. These friends who can play with the user will be called Zfriends.

All of the user's game buddies are displayed through the social channel. The social system will display active user friend information in each game. User information will be able to be linked to Facebook, allowing Facebook friends to see the user play the game, the level of promotion and a series of achievements, the user's current activities and other standard features will be tailored for the game, Live Chat allows users to communicate with other players in real time chat.

More subtly, Zynga will be able to count the performance of the users in the game and share the most significant achievements in Facebook.

The 5 heavyweight games currently on the Zynga website include the company's newest and hottest games on social networking sites and mobile devices: "Castleville", "Words with Friends", "CityVille", "Hidden Chronicles "and" Zynga Poker "and so on, the user's personal records will be retained. And in the future the site will also launch other developers of the game, including "Mob Science", "Row Sham Bow" and "Ca Va." These games will be promoted in the same way that Zynga plays.

But it also raises the question of how to distribute the benefits of social game developers. Facebook has now said it will charge 30% of its revenue. I asked Zynga coo John Sabert (John Schappert) about third parties (fourth party for Facebook). Developer's terms of agreement, Sabert just said they were in private negotiations. So it's not yet clear how big a piece of cake the Zynga is going to get. This dual exploitation may deter some game developers. But Zynga still has a lot of ways to lure them into their own arms.

One is the size of Zynga, which, according to AppData, a market research agency, currently has 56.6 million active users and 246.9 million per month active users. If these developers enter the site, they will be able to access such a large number of potential users for their mining, without the need to upload pictures, videos and links on Facebook to attract users, the efficiency is much higher.

Zynga will further promote the relationship between users and developers, and will be able to match the players efficiently, the company will compare the data of each player to determine the type of game the user likes-whether it is "FarmVille" or "Words with Friends"- Then the players are advised to add zfriends to each other. According to Zynga's CTO, Cadille Li Hu cadir Lee, users don't care much about the number of games, they are more concerned with finding the right partner to play games with. He points out that according to their statistics on their games over the years, the more friends a user has, the more his online game time will increase.

"Users can play games only through one-way interaction, but the effect of two-way interaction is better," Li said, citing "FarmVille". Users will thus form an interactive pattern. If I went to your farm to help fertilize your crops, you would probably be able to fertilize my farm. He explains that, on some levels, six people may be friends of the interactive game Golden Line, and if friends exceed this number, although the interaction between users will be more frequent, but no further substantial leap.

The basic idea of the site is not very good. But the integration with Facebook and the inclusion of a model that supports Third-party developers makes it unique. But in the future, there are two more issues to be considered. The first is that mobile--zynga may be able to extend its website to mobile devices, and can develop a better mobile gaming platform, perhaps beyond Apple's game center platform.

Another problem is that Facebook,zynga currently has to be closely linked to Facebook, where core user authentication and payment services are done through Facebook, a deal that Facebook forced Zynga to sign years ago. But this phenomenon will not last forever. Zynga is also likely to launch future user authentication in support of other social platforms, including Twitter and Google +. And the opening of its own platform is undoubtedly the first step. (linjing)