0 experience how to do to B product manager?

Little Yue TimorProduct ManagerdoC-End user experience Product Manager, focused on functional design and interaction. As mobile internet matures and traffic bonuses disappear, user experience Product manager survival space is quickly eroded. In 2017 to try two transformations, one is the mutual gold industry data products is not a success, the latter is a coincidence into the AI circle, more than half a year, a long time have been very anxious, with practice and thinking accumulated, to B product Manager formed a basic understanding.to B service Trendstechnology circles like to make concepts,14 Cloud computing concept is hot, IAAS, PAAS, SaaS fire. But these concepts after the fire did not really large-scale landing, but the mobile internet has robbed the limelight, a variety of online, short video, live products occupy the headlines of the past few years. 16 is a time node. This year mobile Internet traffic peaked, the entire Internet industry into the stock market. Lying down to do the product will be able to have an increase in the flow of good days gone. In this industry trend, the science and Technology circle accordingly entered the two development direction: the refinement operation and the development market of the B end.take today's headlines for example, inBefore 2016, the headline app had a rapid growth in daily activity and usage, and after 2016 years, growth slowed significantly. But today's headlines accumulate potential energy: massive content sources, sophisticated recommender systems, complete user portraits and content portraits, and sophisticated product operations methodologies.led by these potential energies, the headlines are from the mainThe app splits different vertical content areas, fine-grained operations to make products, and get incremental traffic. such as vibrato, Volcano small video, watermelon video, understand Cheti, Goku questions and so on. On the other hand, the headlines are also pioneering the B-terminal business, such as investment in graphite documents, and mobile phone manufacturers to provide referral services.The headline is just a microcosm of the industry lying on the market for the loss of earning time to start hard chisel. The refinement of the industry operations andto B turn to turn to the demand for talent. The original user Experience product Manager value significantly reduced, operations, data product value increased, to B product Manager market demand significantly increased. Emerging industry AI is mainly to the B market, so with the trend of technology circles, to B product managers actually ushered in the golden Age.To B customer featuresmanyto C Product manager in the early years not to see to B product manager. The main reason is that early to C needs to get simple and fast. to B product managers can hardly enjoy the C-terminal product manager, lying at home playing several apps to solve the one-month job treatment. The needs to be addressed by the to B product manager are the needs of specific enterprise customers. Enterprise customers as a unit, has the characteristics of rationality and the pursuit of efficiency. Clear demand, but need to dig in the field, but also need to have a deep understanding of the market and industry, in order to product, to avoid deviations from the original product, the customer led by the nose, creating a chatty but not to sell products. to b customer internal decision-making is also layered, usually decision-making to buy the person with the actual use of the product is different people. The former is the boss or senior officer, the latter is the grassroots. This decision-making level determines the functional characteristics of the to B product is the former, the interactive experience towards the latter, the product is both unified and fragmented.to B product iterationsto B product-oriented customer characteristics and to C are different, decided to B products in demand research, competitor analysis, product landing, product operation and promotion of a large difference.likeTo c a demand survey, the simplest way is to see how the competition, how users say, a little stronger empathy can be done quickly. and to B demand research, you will find that the general trial needs to apply for, not access to pure look at the interface can not see the logic behind, advanced function trial not provided. To C that methodology has absolutely no effect in to B. To b research is completely another kind of routine, the basic idea is to find customers first-line chat, counterfeit competitor customers find sales chat and request trial. You can instantly improve your understanding of your current business and industry, rather than lying at home and investigating a feature.Similarly, in product landing and product operation analysis, also need to according to customer stratification decision characteristics, always seize the principal contradiction, aroundto b The main path of the product master process to do enough optimization, additional functions can do not do. Focus on the business and process of carding. end up operating and promoting on different lines and offline channels. Iterative iterations can be repeated.thinking determines the way out, the pattern determines the outcome. PublicNumber:Maibanzhang(material from the network, not original, if there is similar, please contact delete)

0 experience how to do to B product manager?