12 elements that should be set on the homepage of a website

HubSpot is definitely one of the best in driving content into marketing strategies, and I've never seen a company launch so many white papers, demos, and e-books. Now HubSpot has launched a 12-page infographic about the main elements of the website.

The homepage needs a number of jobs and is available to audiences from different places. It is not like a dedicated landing page-traffic from different channels will display their specific information and execute the corresponding instructions. The landing page has a higher conversion rate because it is targeted and is the most important part of the visitor. Venetian Casino

We help our clients establish an inbound marketing strategy ... But I have to say that hubspot missing something in this infographic ... There are some key elements and strategies that are not in this diagram:

• Contact- The call of action is a key message, but not everyone is willing to click on the link in the demo or add-on resource, and sometimes your customer is ready to buy it, he just needs a phone number or an application form.
• Social Icons ——- the importance of social media in nurturing customers is immeasurable. Sometimes people come to your website, but they don't want to buy things right away ... So they'll follow you on Facebook, Google + or Twitter to get more information.
• News Subscription-- the most easily overlooked element on the home page, is probably a news subscription. Being able to give those who need it a place to enter their e-mail address so that they can continue to receive news, quotes and information about your brand is invaluable. It's precious to be able to save an email address-so make sure they're in a neat and eye-catching position on your home page.

Some people say that the word "product Features" is also good, but I have been telling them that the customer is more interested in the benefits of the immediate, rather than the product features. It's not important to talk about the novelty of the story ... But the action data that will make your company earn money is!

Finally, your homepage must be optimized for the keywords in the index page to ensure that your site can be found by others as it grows in popularity. Search engine optimization should have a place in the design and development of your homepage.

12 elements that should be set on the homepage of a website