When surfing the Internet, Wuhan UI training organizations often see some websites filled with beautiful pictures, trying to attract people's attention. Of course, the use of the website icon is for the convenience of users, but if I can not immediately find the relevant content to find, I will click elsewhere to find the necessary. Your website content should be both appealing to visitors and attracting search engines.
Ways to add content to your Web site and attract visitors
14 ways to make your site content appealing to visitors
1. Get into the your visitor. Brainstorm all the ways your visitor would think of your product. Write your content as if sitting next to him/her explaining your product. Don ' t write in the 3rd person ie we, they, but use I, you, or your. This is makes it more personal.
approached the visitor. Racking your brains to think of all the ideas your visitors might have about your product. The website content of the product should show this effect: After the visitor has read it, it feels like you are sitting next to him or her and introducing the product in person. Do not use the words "I", "You" or "yours" as "we", "they", as the plural person. This will make visitors feel more cordial, no sense of distance.
2. Keep it simple-write as if explaining your Web site material to a 7th grader (12-13 year old). Don ' t use complicated words, that people would has a to-look up in the dictionary. You want them to understand clearly, what your site are about.
The site is simple and straightforward-as if your site was for 7 graders (12-13-year-olds). Don't use complex words that people have to look up in a dictionary to understand. After all, you expect people to know your site clearly.
3. Convey emotion-people on the Web is often in a great hurry, so we need to appeal to their emotions to stop them CLI Cking away to the next site. Use stories, convey your experiences or include testimonies from others. This adds to your credibility and trust, 2 essential factors in doing business online.
Communicate emotions-people are often in a hurry online, so you have to arouse their interest or emotional resonance so that they don't immediately click on a new page. You can use some stories, personal experiences, or other people's narration. This will increase the credibility and reliability of your site, both of which are important factors in online trading.
4. Communicate quickly and efficiently-people online tend to scan rather than read everything on the page. Therefore use single lines of the text for your headings and sub headings. Catch your visitor ' s eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your page quickly.
Communication is fast and effective-people who are online are always quick to look at everything on the page rather than read it carefully. Therefore, it is best to have only one line of text for headings and subheadings. The use of key symbols, the use of lists, the words in sentences short, intuitive, with active voice, which can attract visitors. It is best to include only 2~5 sentences in a paragraph. Lengthy paragraphs can make it difficult for users to quickly navigate through your pages.
5. Create White space-the layout of your Web page should include plenty of white space. Don ' t lean text hard up against your graphics. Include white space between headings, sub headings and paragraphs.
Keep some blanks--web design should leave more space. Do not follow the text around the chart, to leave some space, of course, there are headings between the subtitle, between the paragraphs should be left blank.
6. Use graphics Sparingly-you has heard it said, "A picture is worth a and words." That's true but only if the picture supports your content. Don ' t overdo the graphics. Impress your visitors initially, however to keep them interested on your site, you need high quality content.
Use the chart moderately-perhaps you've heard the saying, "A picture is worth 1000 words." "But this is only true if the images you use are relevant to what you are expressing." Images cannot be abused. Perhaps the site should initially attract visitors and impress them. However, if you want them to continue to be interested in your site, then your site content must be high quality.
7. Create high quality content-make clear points with each paragraph you write. Each of the paragraph should build on the previous one, so that is pulling your visitor through your page naturally. You is trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind to buy (unlike many sites which may just has pictures of the products and a sho Pping cart).
have high-quality website content-Each article should express a clear view. The paragraphs are connected so that visitors can read the content of the page in a gradual manner. If you are going to sell a product or service to a visitor, the incremental effect that you just mentioned will naturally create the idea of a purchase. (unlike some websites that have pictures of goods or shopping carts, it's hard to have an effect.)
8. Web page background-a Colorful or busy background can make your text hard-read and may give the impression of an I nexperienced Webmaster. Background image Make sure it complements your site ' s theme, fits with your visitors experience and would I Ncrease your credibility.
Web background-The background color of the Web page is too loud or complex to make your text difficult to read and will make you feel that the site owner is a novice who lacks experience. If you really want to use a background image, make sure that the image is consistent with the theme of the site, is suitable for the visitor's feelings, and adds credibility to the site.
9. Use the correct fonts-the offline world primarily uses "times New Roman". This works well in print and not online. Sans Serif fonts, such as Arial, Verdana and Helvetica is the best fonts for easy online scanning.
Use the correct font--the font used for non-web text is mostly "times New Roman", the text of which is very well printed, but not good for Web content display. "Sans Seri" fonts, like Arial, Verdana and Helvetica are great for easy-to-navigate fonts.
Font colors-the best colors for reading online is black text on a white or off-white background. If you want to the use multiple colors only use a maximum of 3. Too many text colors on a Web page make it hard on the eyes and spell inexperience. To emphasize text you can use the bold tag (this text would appear bold) or italic tag (this text is appear in italics).
Font Color--the best color combination for online reading is black text, white background. If you want fonts to have multiple colors, do not exceed 3. Too many colors in the text of the Web page can cause visual reading difficulties and spelling not fluent. To highlight text you can use bold for the text (the words are bold) or italic (the words are italicized).
Check spelling and grammar-run your page through spell check in your word processor. It won ' t pick up all the mistakes, so do sure you read it through yourself to find other errors. Spelling and grammar mistakes convey an unprofessional impression.
Check spelling and grammar--use the word processor to check the spelling of the word on the page, and, of course, not all errors are checked out, so you should read it yourself to check for other errors. Spelling and grammatical errors can give people an "unprofessional" impression.
Simple Navigation-the main purpose of the navigation bar are to do it easy for your visitor to find his-to-do around Your site. Place your navigation bar in the left side or top of your page (or both). Repeat the bar at the bottom of the page so your visitor does is not the same as the scroll back-to-move on-to-another section.
Simple navigation system-the main function of the navigation bar is to make it easy for users to find their destination on your website. Place the navigation bar on the left or top of the page (or both ends). Try to display the navigation bar at the bottom of each page so that the user does not have to scroll back to the top of the page to use the navigation bar to enter another section.
Get a Critique-don ' t fall in love with your writing and leave it there. Yes, it's hard-to-listen to someone criticizing your beautiful piece of work, but swallow your pride and get your friends Or family members to do a review of your Web page. This would help you to refine what 6you has written and make it appeal to a wider audience.
Listen to other people's comments-don't be content with what you write, and then ignore it. It's really unbearable to listen to people criticizing what you think is a good job, but please take pride in it, at least let your friends and family browse through your page. By doing so, you can optimize your content and get more recognition from your visitors.
Use specific keywords-weave targeted keywords to your Web page as you write your Web page content. I ' ll cover "how to Write for the Search Engines" in part II of this article.
Use keywords-write a set of keywords when writing web content. I'll talk about "how to write a keyword" in the second part of this article.
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14 Ways to create site content that attracts visitors