6 kinds of data indicators to be seen in app operation promotion

For developers, the best thing to do with app promotion and ASO optimization is the effect, but it's also one of the hardest things to do. In the process of statistics, we often need to pay attention to a lot of data indicators, how can we use this data to determine the operation of the app? Let's take a look at what these data metrics represent.

Number of active Users

The number of active users is the number of users who have opened the app within a statistical period. Active users are important data to measure the size of app users and the status of their products. According to the statistical cycle, the number of active users can be divided into daily (DAU), Zhou Wu (WAU), month Live (MAU).

TAD

A TAD (total active days per user) is the number of days that are used per user during the statistical cycle, which is the amount of time that is applied by the average person. Tad can be used to judge the quality of users, especially the important indicators of user activity. Combined with the statistical cycle, we can get the total number of active days per user, and can determine the number of days the user is using the app before losing it.

User Retention Rate

The user retention rate refers to the situation in which a new user opens the app at different times during a certain period of time. From the user's retention, you can see the app's appeal to users. In the promotion process, many channels need us to pay attention to the retention rate situation, the poor retention of the channel does not give us a lot of actual users, just increase the amount of download. If you want to improve the user retention, you can see 5 strokes to teach you to improve user retention rate article.

In general, the statistical retention rate needs to persist for a long time, and when our app has a version update or promotion, we need to observe it very well. If you don't have much time, focus on the rest of the day, 7th, 14th and 30th.

Arpu/arppu

ARPU (Average Revenue per user) is the average revenue for each active user and calculates the revenue per user for an average period of time for the operator. It focuses on the profit that operators get from each user during this time period. Typically, the higher the Apru value, the more profit is obtained.

Arppu refers to the average revenue per paid user, which represents the average revenue paid to the application during the statistical time, which is mainly measured by the paid user's pay level and the overall pay trend.

Cac

CAC (Customer acquisition cost) provides users with the costs that can be used to measure the cost of acquiring an effective user. What can this data be used for? Statistics of this value, can help us to analyze the advantages and disadvantages of the promotion channel, choose a more cost-effective promotion method.

Number of new users

The number of new users is the number of users who use the app for the first time after installing the app. According to the statistical time, the general can be divided into dnu (the number of new users), WNU (Week new users), MNU (number of new users). It is the most basic indicator to measure the effect of marketing promotion.

Summarize

App operation Promotion is a very complicated work, through the monitoring and analysis of these data, combined with the promotion method, you can better understand the effectiveness of each method channel, so as to select a more cost-effective promotion method. Plus, learn more about the latest aso Terminology Encyclopedia - easy to learn about Aso , and get a good idea of the entire app operation promotion.

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6 kinds of data indicators to be seen in app operation promotion