70 million units behind, it is worth the millet ponder

January 15, Lin released Xiaomi mobile phone annual shipments of ultra-7?000 million Taiwan. Xiaomi from MIUI to enter the mobile phone market, step by step to grow into a giant. From mobile phones to TVs to internet finance, smart homes and smart hardware, what are the stories behind Xiaomi's eco-circle?

- years, not millet years

2015, for Xiaomi, is definitely not a beautiful year, although Xiaomi mobile phone more than 7?000 million shipments. In early 2015, Millet 5 Cold "change body" millet note; subject to the problem of the 810 fever, mobile phone products, the spirit of frustration; Xiaomi note the rumor that the line was cut because of poor sales; the credit crisis of the red rice Note 2 screen; Xiaomi Air purifier was exposed to the app data fraud, early this year, Shanghai released test results said Millet 1 generation air purifier unqualified. Xiaomi's problems abound, and the brilliance of cellphone sales is hard to conceal.

Growth slows, phone is not redemption

Although in general, the mobile phone is the most reliable business, but in the growth of successive setbacks, the mobile phone business also began to appear tired state. The first is that capacity has never been tested, although in recent years Xiaomi has tried to open the purchase, but in a new mobile phone listing, "Can't buy" is still the mainstream. The second is the millet phone itself profit margin is very low, only about 2%. Although Xiaomi has more than once claimed to be the flagship machine, but the market to the Millet brand has a conventional impression, the Xiaomi flagship machine reaction cold. Together with Huawei, Le Vision, oppo and vivo and other manufacturers are in the Xiaomi step by step. At this time, Millet want to find a new growth point, it is also reasonable.

is the millet eco-circle reliable?

In order to solve their own potential crisis, in recent years Xiaomi's tentacles are also stretched longer, hand ring, air purifier, intelligent blood pressure meter, camera, piston headphones, mobile power and VR, even power strip are involved. Xiaomi's idea is actually very simple, is to use their own technology and resource advantages, take small profits and quick turnover routes. A product line is not enough, in other areas to create a new "millet phone" type of legend, slowly looking for a new market breakthrough, even at this point to push the supply chain, using their dominant position to mandatory compression costs.

But is it easy to make a copy of a "Xiaomi phone" again? Millet In addition to mobile phones, other products have been in a tepid state, little wool. And the reason is that these products are not the market to reach the point of explosion, coupled with the quality of millet products in endless, many people have a question mark on millet.

Therefore, although Xiaomi is actively building its own ecological circle, but this biosphere is "big" or "small", I am afraid it is still difficult to say.

Talk about the crisis, in fact, millet distance crisis is still very far. At present, although Millet realized that "the eggs can not be placed in the same basket", but did not find a suitable "second basket." The future success or failure of millet, perhaps depends on whether the second basket can be in time before the first basket rot, right?

70 million units behind, it is worth the millet ponder