A momentary load of weight: the "smart price ratio" era of mobile phones

In 2017, a slightly awkward thing happened to the mobile phone industry: a full-screen frenzy.

Of course not to say that the overall screen is not good, screen accounted for the problem of the beginning of a step to be solved for the user is absolutely good. But the problem is, the full screen of this technological progress is entirely in the supply chain. A screen for hundreds of uses, for manufacturers, the full screen is actually to bring the competition back to the same starting point, aggravating the homogeneity of the competition to the entire industry burden. The main selling point of the full screen is really a bit of a dangerous thing.

Fortunately AI coincides with the arrival of the time, let us see a new possibility. After Apple and Huawei launched the AI chip, mobile AI-powered handsets are on the move. There is a very interesting thing to mention here, just launched the Qualcomm Snapdragon 845 chip, in the promotion of the word "AI-oriented and immersive experience of a new architecture", but in the specific parameters and parts introduced, but not to see the processing unit for AI. The overall architecture also uses the CPU and GPU to perform AI tasks. After the release of the product, the media called it the "Enigma AI experience".

There is almost one possibility of this happening, which is that the AI-related program is not included in the product development cycle. But the AI was too hot in the near launch, forcing it to do so in propaganda. On the other hand, this indirectly proves the appeal and temptation of the AI proposition to the mobile industry as a whole.

This is because AI-related capabilities and applications, in fact, are not solving some of the inherent problems: for example, mobile phone screen ratio is of course the bigger the better, the battery is of course the more durable the better, but to create new experiences, new capabilities. And AI as the underlying ability, the development of space and application of the imagination of the connection is almost infinite. Coupled with the mobile phone through the AI to learn user habits, read the user needs of the proposition further development, each mobile phone products, and even each cell phone will become more and more different.

Difference means that new values and business Exchange systems begin to sprout.

In order to better understand this problem, we can use the product details of Huawei Mate10 as a case study to see how the AI's changes to mobile phones have taken place. It may not be hard to see from the details of the evidence that AI will be a key factor in opening up new business space for mobile phones. After we have experienced a brutal war of price-performance, the "Smart price ratio" era between intelligence and prices may be breaking out of the cocoon.

The build-up of AI solutions in mobile phones, which grow with user habits and user needs, will create irreversible changes for many moments.

These moments will be a high point of experience that the user is willing to pay for and the vendor must compete for. These moments of differentiation and detail will determine the future value of a mobile phone and even price.

A lot of things may have been decided in a few moments ...

Moment 1: When you need a housekeeper

We may have had this experience, and when you urgently need to find a knowledge or make a choice, anxiety and choice difficulties will find you exactly the right way.

For example, you have to catch a plane the next day, but do not know what time to start the most appropriate, such as you have important dates, but do not know how to arrange coffee, meals, the location and time of the movie.

Urban life and frequent travel often aggravate a person's knowledge anxiety and choice difficulties. Sometimes I really wish to have a housekeeper, but, oh, the mortgage tells you this is unrealistic.

So we used to inquire about mobile phones, information platform although the distance between us and knowledge, but the search and click the interactive means still make a lot of choices very difficult to reach, facing the review site dense praise, we often still do not know what to eat.

and the voice assistant? You can't understand what you're going to say, or even just connect to an information site.

Standing in the street at a loss of anxiety moment, is the AI intimate service can be a time to show their skill. Mate10, for example, has upgraded its new situational intelligence model through AI-specific processing capabilities. By proactively identifying user information, semantic understanding gives feedback, which in turn outputs proactive services, resulting in a thoughtful service experience.

Although the ability of situational intelligence is in the previous Huawei mobile phone, but through the NPU output of the AI Special Task acceleration ability, Mate10 The scene intelligence effect has a qualitative improvement. For example, instead of providing services through the template input of the corresponding information, the user's needs are automatically identified and understood, and user recommendations are built through the fuzzy recognition and active learning capabilities that AI brings.

For example, identify the user has flight information, will be automatically recommended to set the relevant alarm, proactively help users design to the airport route, remind users of check-in information and baggage extraction points and so on.

For example, when users ask about the meal information, they will intelligently assess the comprehensive factors such as traffic, evaluation, taste and so on, and can arrange meals with other trips of the day reasonably.

The achievement of these abilities depends on the semantic understanding, knowledge map and fuzzy recognition ability provided by AI. For example, when a user mentions a restaurant that might be a movie name, you can tell what the user is saying. When it comes to traffic, time and environment information, it is necessary to have the ability to integrate information for wisdom judgment.

This experience is also reflected in MATE10 's ability to intelligently conserve energy and manage cell phone space wisely. According to the user's habits, the AI system will generate a set of users themselves using the phone logic, and then output the corresponding traffic, storage space, battery management scheme. Let the user laboriously brains consider the question to the mobile phone itself to think.

The intimate AI understands the user function and is Mate10 to the user about the new changes in human-computer interaction. Users are no longer learning mobile phones, but mobile learning users.

If the cell phone is a house, then the value of Mate10 's mobile AI scheme is to get the house into a housekeeper. This is an all-new upgrade to the human-computer experience that AI brings. Users do not need to worry about too much, or simply adapt to the initialization of the service, but let the phone to find their own do like mode.

The experience of saving user time, enhancing immersion and touching the phone's hidden features has in fact greatly enhanced the frequency of exchange between the phone and the user.

Changes to these experiences may occur only in a few moments, but once these moments are adapted, users may no longer tolerate the anxiety of non-AI phones.

Moment 2: When you want to capture a heartbeat

The most obvious change is the enhancement of the image and visual experience by running AI tasks at the terminal, especially by using special processing units such as NPU to accelerate the efficiency of AI operations.

This technology may be extended to the user, and will become an improvement in the areas of shooting, video, AR and image recognition.

Imagine a few moments: your child has just learned to walk, you want to take this moment as a souvenir, and found that the photos are all paste; When you look at a fashion show, you want to use your phone ar to try a piece of clothing on your body, and it turns into your face and model body. When you are out of business, you suddenly see an ancient building that makes you move, and the results search for a half-day keyword or don't know what the story is.

These moments of embarrassment tend to ruin a lot of things. Most importantly, because of the limitations of mobile phone capabilities, the life of those who are not much of the surprise to shut up.

The so-called consumption upgrade, in fact, users began to desire to pay for their own life texture. But the most life-textured things often come from the moment. How to keep these moments will be the next big breakthrough for mobile phones.

Through the ability of mobile AI processing, MATE10 has been equipped with intelligent photography ability, with AI precision blur and AI zoom function, can automatically identify shooting scene, and the machine intelligent way to seize the moment.

More importantly, NPU's end-of-solution capabilities will provide an open access platform that allows various AI solutions to continue to enter the mobile phone. It is understood that there are already a large number of AI image capabilities began to enter the stage of production. Mobile AI is currently only at one origin, and Mate10 brings more imagination to what may be added in the future.

While these moments only occur in extreme cases, consumers are clearly prepared to pay for special situations and surprises in life.

MATE10 's AI terminal computing capabilities cater to this trend. After all, a heartbeat is a truly valuable experience.

Instant 3: A call to change the journey of life

For the moment, AI is changing more than just images, and more iterations may occur in speech comprehension, learning, and memory interactions. When AI begins to understand us, to talk to us, even to recognize who is talking to it, the resulting service ability and instantaneous competition ability is not to be underestimated.

We continue to imagine an instant: you have just experienced an extremely important interview, the future of the Big Boss to take the time to give you a cross-ocean phone, the results of you in the subway, nothing to hear, the family to call to inform the children of the good news, but you in high-speed driving, answer and talk are very inconvenient.

Such moments are not uncommon in our lives. and Ai's addition to the voice and semantic level is a good solution to these needs. For example, Mate10 is equipped with the easy talk function, the user will be able to let the phone understand their voice, in the noisy environment, as well as far-field environment to establish a unique AI recognition model, the user's voice out of the environment, to ensure the effective and high quality call quality.

In the ongoing voice transformation, the terminal AI capability will take on more instantaneous imagination. For example, travel alone in the overseas, the urgent need for a translator, mobile phone is broken net. Then the mobile voice translation based on the terminal AI will be of great use.

The new experience of voice interaction, semantic comprehension and other abilities will make a rigorous experience triangle with the image and user's custom understanding. Ai evolves at the same time on the three ends, creating value iterations that are difficult to replace with other technologies.

This is the charm of countless moments compressed into.

Price ratio start: from certain mobile phones to your mobile phone

These phones understand the user's moment, providing the user with another possible moment, reflecting the value certainty of the handset and AI in the future. These features are not available for mobile phones and can not be replaced by other technology upgrades.

After the AI is ready, the supply chain determines the status of the entire mobile phone ecosystem may be revised. When mobile phone products are similar and difficult to change, the ability to be full of imaginative and even hard-to-resemble AI will activate new kinetic energy.

This is what we really expect to see when AI enters the proposition of a mobile phone.

Perhaps some wonder, what will be the end of the evolution of mobile AI? The answer is very simple, when the phone will not be stolen one day, Ai on the mobile phone release is complete. Because the mobile phone this kind of thing, soaked a lot of personal data, grasp all the secret, it should be thousand people thousand face. Ai's ability to identify, learn, and reverse output will make the phone into a proprietary product, rather than a popular one, in a step.

AI is the task of completing a mobile phone when no one else in your phone can use it anyway.

From this point of view, AI brings the wisdom of the experience in the mobile phone side step by step, will be the value of the entire mobile phone product evolution of the water line. By understanding the user, AI experience output, and the completion of complex AI tasks, mobile phones will come to the new "smart price ratio" track – Driving prices with smart ability to meet the consumer's extreme needs, thus elevating the phone to a new definition space.

This track has never been the focus of competition since. The "Anticipating the future" in MATE10 propaganda may be a reminder of the possibility.

A momentary load of weight: the "smart price ratio" era of mobile phones