Acquisition of Beats highlights Apple's current wearable strategy

all along, people have imagined what kind of wearable devices Apple will launch, with the same pedometer as Jawbone and Fitbit, or a smart watch like Pebble, which now looks Apple seems to have found its way to wear, starting with the music.

according to foreign media reports, Apple intends to buy Beats with billionsof dollars, the deal is close to reaching. The ipod that Steve Jobs invented changed the way people listen to music, and now Cook wants to redefine the young way of entertainment, starting with music.

Apple's problem

Apple products have always been differentiated from other brands with their unique high-quality image. But over the past two years, Apple products have become an arcade product from iphone to ipad.

Apple product prices continue to be strong, but there is a lack of the kind of people to envy the halo, long this, Apple will go to mediocrity.

So Apple is now in dire need of a new category of technology to keep the industry focused, but it has to be a whole new category that differs from previous products.

Wearing a product is a good choice.

What product is different from the previous product of the new category, and easy to accept it? Wearable is a good choice.

In order to enter the wearable field, Apple has long been a precaution. In addition to maintaining a good partnership with Nike, Apple has recruited a large number of specialists in medicine, fashion and wearables in the past year or two, which will provide strong support for Apple wearables.

Market Research Institutions Zhu Li Asco, a Forrester analyst, believes that "after buying a wearable product, if the user is not able to get a good post-service, then it will be shelved after the freshness period, so a successful wearable product must meet at least two conditions, first with a good wearing experience, Let the user be willing to wear it anytime and anywhere, followed by a good software experience, so that users are always keen to participate in it. "

For Apple, it really needs to do a good job if it wants to get into the new industry and do something about it.

now, Apple needs to make a product that canbe an important part of a user's daily life, like an iPod, IPad,iPhone or Mac .

Apple's current wearable strategy

It's a good idea to wear music. At least Apple has this experience.

He Yi in the article "Professional wearable devices and popular wearable devices", "from Jawbone to Fitbit, or pebble, they're all just popular wearable devices." Popular wearable devices are characterized by the fact that they only have data collection, rendering capabilities, and lack (and cannot) further data analysis, data mining, and most data integration analysis, as well as the value of the analysis. "

In addition, their user population also has certain limitations, especially in the market in favor of blood pressure, blood lipid, blood sugar wearable products, because this kind of products are basically middle-aged market, it is difficult to form a particularly cool, special fashion brand.

Let's start with the fashion, the market is big enough and it's easy to pop. Music is the favorite of young people, wearing headphones to listen to music is also natural behavior, but also easy to accept, but also play cool, show off.

Beats headphones have always been one of the most popular accessories in Apple's retail stores. For now, the acquisitionof Beats, which will help Apple enter the headset and music streaming business.

But in the long run, it will help Apple to provide a more rewarding experience in music wear, making Apple's music-wearing strategy more successful.

As for the final result, time will give the answer.