An analysis of the feasibility of the US-group takeaway app

Group: Han Ruijie, Wangyongqiang, Meng Li, Xu Gianjiang

1 Introduction
1.1 Purpose of writing
Young people in pursuit of fashion, fast, so the takeaway industry has a broad consumer groups, the rise of group purchase, but also promote the people's desire to consume, people continue to a platform for takeout to meet their desires. The increasingly perfect mode of the model, make the previous consumption mode into the store into a meal mode, online business opportunities with the Internet together, so that the Internet to become the front of the offline transaction. So that the offline services can be used online showmanship, consumers can use the line to screen services, as well as transactions can be on-line settlement, quickly reach the scale. The most important feature of this model is: the promotion effect can be checked, each transaction can be tracked.
1.2 Project background
Project name: American group Takeout ordering app Android,ios
Project Author: * * * *
Project developer: American Group takeaway platform development team
Users: Catering Enterprises, consumers
2 Prerequisites for Feasibility studies
2.1 Requirements
Main functions:
1) catering Services for businesses
can be anywhere to take orders, processing reminders, operation back orders, print order;
The order reconciliation is simple and clear, by day settlement, the account period to make money;
Restaurant information at any time set, including restaurant delivery area settings, menu settings, store long recommended menu, can open shop close;
Simple interface, clear classification, easy to operate.
2) Consumer
Hot weather, cold weather do not want to go out, hungry can be on the takeaway platform. All kinds of restaurants, any meal, the consumer only need to gently move the finger, can immediately place a single, guaranteed delivery within 45 minutes. Support a variety of payment methods, easy and convenient, very affordable, quick order.
Performance requirements:
On the platform, all business information in real-time updates to stay in sync, merchants can receive orders in time and save. Because the design of payment security, but also have enough privacy features to ensure that the user information is not compromised.
Output requirements:
Simple ordering, fast and safe payment, real-time.
Input requirements:
Business information can be modified in real-time, delivery range is accurate, delivery address error-free, the contact number entered is correct.
Security and confidentiality mechanisms:
The feeding system itself is equipped with a certain security mechanism to ensure the integrity and correctness of the data.
Consumers simply enter the relevant store name or dish, you can find the associated merchant, the merchant can also accurately obtain the customer's necessary information to ensure that the delivery is accurate.
2.2 Goals:
The goal of the system is to accurately collect customer needs, matching to the corresponding business, according to the location of the consumer, the most appropriate business in the Consumer app display. At the same time, consumers can be based on the discount intensity, food evaluation, distance, variety of food sales, delivery speed, etc. to the business to sort and search. Businesses can also be based on their own actual situation, writing menus, open shop, and recommend dishes, specials, etc., to show the advantages and characteristics of their own stores, for consumers to choose.
In short, the offline business opportunities combined with the Internet, so that the Internet to become the front-line trading. So that the offline services can be used online showmanship, consumers can use the line to screen their needs of services.
2.3 Items, assumptions and limitations
Operating Environment:
Because the PC version is not considered, it can be used on the current mainstream mobile phone operating system, Android and iOS two platforms can be run flawlessly. It is highly compatible with other software and can be used for data transmission.
Hardware environment:
The merchant version can support hardware such as printers, scanners, and so on.
2.4 Methods of conducting feasibility studies
Through a user survey of the currently running takeaway platform system to understand the opinions and suggestions of the consumer and the merchant on the system, the overall performance of the system is analyzed and compared with the proposed system.
2.5 Evaluation Scale
, optimize the ordering process, make ordering more concise, can realize the memory positioning system, display the public evaluation, multi-dimensional evaluation more detailed, let customers rest assured; Display business environment Atlas, clean and healthy to eat at ease; effective interaction with business partners to solve the problem of food synchronization , can provide more and more comprehensive food picture information for consumer reference choice, set up a rapid feedback mechanism, so that consumer feedback is timely reference and adoption.
3 analysis of the existing systems
3.1 Features:
The American group takeaway app mainly uses the tabbed navigation design, which is divided into takeout, orders and my three. The tabbed frame clearly shows the current entry location, while the US takeaway app chooses the starting and ending points in the purchase process as two entrances, with "my" to include account operations and general settings.
Ordering takeaway: Users sign in to the app, enter the Merchant service page, the system checks whether the user has preferential, if the next single >2, there is no preferential, otherwise in accordance with the preferential policies of merchants to make concessions. The merchant then accepts the order for delivery.
View orders: Through the system records of data, to inquire about orders
Personal Center: Record recent coupons, personal data, version updates.
3.2 Workflow:
User
Business
Distribution Clerk
Analysis of 3.3 households:
Users are located in economically developed regions (such as Guangdong, Jiangsu) and large population provinces (such as Henan, Sichuan). At the same time, Shanghai is surprisingly ranked more on the back, presumably because of the hunger of the base in Shanghai to cause this situation. The data from the Baidu Index to see, hungry in Shanghai does establish a great advantage, at the same time can also be found hungry to pay more attention to the first-tier cities, compared to the United States to sell more extensive coverage area.
3.4 Active Time:
User active time presents two peaks, noon 11:00-12:00 and 16:00-18:00, of which the afternoon is more gentle. Speculation is that the end of the night from work to reduce customer demand for takeout, or through the early afternoon to order orders, but delivery time is chosen during the dinner period. Compared to the peak of noon time period is obvious and concentrated, but the peak than 12 o'clock Noon to advance, perhaps because the delivery time of about 1 hours, so users choose to order in advance.
4 Recommended Systems
4. 1 Where to improve
4.1.1 Pre-load Group purchase list information
Just enter the application, automatically load 20 group purchase information, long list display, when the user pull down after reading to continue to load, to ensure that just enter the application to see the group purchase information pull-down card
4.1.2 Adaptation to group purchase classification of the screening function
Filtering default options are available only for appointments and holidays, more custom filter items are displayed when dining, hotel classification is selected, and Filter buttons are hidden under shopping categories
4.1.3 Innovative Map Purchase display interface
More intuitive to the user around the purchase information presented, and can be in the map mode of the purchase information to screen, is other similar applications do not have the original function
4.1.4 Interaction design with user's perception
When the form pops up, the original interface appears darker, highlighting the display information of the form
4.1.5 Search Tips
Search function, as little as possible to let the user input, input as much as possible to give reference
4.1.6 Online Payment Tutorial
Payment help is provided in the 6 ways to pay the payment steps explained, the first user can easily understand the process, the use of the mobile phone payment method, training users in mobile phone payment habits, for the next strategic layout to prepare.
4. 2 influence
4. 2. 1 impact on the device
Can still be applied on your smartphone
4. 2. 2 impact on software
Compatible with any mobile app software on iOS and Android OS
4. 2. 3 impact on the user's organization
Can promote the experience of American group users
5 feasibility analysis of social conditions
5.1 Market situation and demand analysis
According to the 2014 China Online Order Meal Market research Report, the 2013 China online booking market size of 50.26 billion yuan, in the first half of 2014, catering purchase accounted for the proportion of the online meal market size of more than 40%, the media consulting is expected to The online ordering market will continue to grow at around 40% in the next two years. 2015 China's catering industry market size is expected to exceed 120 billion yuan. Data show that the online ordering market is in a period of rapid growth.
The online ordering market is a market that is far from saturated and has not been fully developed. White-collar, students and other target users in the busy time hope can not leave the location to solve the problem of eating.
5.2 Target Users
Data show that in 2013 China online order meal market users reached 107 million, the expected 2014 China online booking users will reach 158 million. In the first half of 2014, the proportion of professional type of Chinese online meal users was from high to low, which were ordinary white-collar workers, service industry personnel, students in school, enterprise management personnel, technical personnel, freelancers, civil servants/public institutions personnel, self-employed. Online ordering target consumer groups currently focus on white-collar workers, service industry personnel and students, such as daily meals depend on the restaurant, canteen crowd.
5.3 Competitor
At present, the main takeaway app is: The United States to sell outside, hungry, Baidu outside to sell, Amoy Point, Baidu Takeout.

Compared to the initial version, Amoy point is Sep 15,2010 on-line, the other several in the next few years to enter the market gradually. Then, look at the history of the highest ranking situation, these apps outside the list of sales in addition to Baidu has been to the first place, and in overall (all takeout category) in addition to Baidu sold out have killed the top 50. And the United States to sell out from behind, to the last few months to stabilize the top two, Amoy point although entered early, but now has been basically reduced to the first ten away, Baidu outside to enter the latest, ranked and always in the top five hovering; hungry and the U.S. Regiment ranked always pitches.
According to the market share and the above ranking situation, choose the product positioning similar "hungry" and "American group take-out" as the main competition, analysis of the similarities and differences, for the United States to provide recommendations for the difference in the sale of the group.
* Data Source: The first half of 2014 China Online Food Order market Research Report
5.4 App Competition
The goal is to get more user groups to create industry-leading apps, then its app must have its advantages! Summary of the following points: First, the app is simple and practical, intuitive and clear; second, the app is suitable for various types of systems, Android on the phone, ios,w8; third, to join the computer version of the app software, to accept a wider user base.

An analysis of the feasibility of the US-group takeaway app