Analysis: How to do a good job in keyword demand analysis and website layout

A layman looks very technical when building a website. it can be said that it will be done in the webmaster circle. Upload a free CMS file to FTP and click next to enter the database to log on to the background, as a good site for search engines, many people may leave behind

 

A layman looks very technical when building a website. it can be said that it will be done in the webmaster circle. Upload a free CMS file to FTP and click next to enter the database to log on to the background, as a good site for search engines, many people may leave. Websites that are conducive to search engines may involve keyword mining, website layout, requirement analysis, and details improvement. This article describes how to build a search engine-friendly website, that is, keyword demand analysis and website layout. The reason for introducing these two points is that the horse and the "car" are not well protected and useless. In other aspects, the core part of the website is not ranked as well.

How to analyze keyword requirements

If you know something about your website industry, I believe that you can think about the keyword requirements by your own thinking, and try to let everyone think about it. The keyword is "Samsung mobile phone ", we can clearly perceive 1-3 requirements, such as pictures, prices, cost effectiveness, and models. Therefore, it is similar to a word that we know very well. I suggest you think more about it, such data is very accurate. of course, there are still some keywords that we can't imagine, so try to use data to tell you. the following data can be used as a reference.

Drop-down box data

When a search engine is used, you can enter keywords to find a drop-down box for the search engine. the drop-down box for the search engine is displayed based on the user's search volume, for example: when most users search for Samsung mobile phones and then search for the prices of Samsung mobile phones, the drop-down box will show keywords such as Samsung mobile phone prices and Samsung mobile phone prices, therefore, we can use a drop-down box to determine the requirements of a word. Of course, some keywords may be completed by manually refreshing the Baidu drop-down box. we recommend that you use multiple search engines for analysis to determine accurate data.

Third-party tool data

I have used a lot of webmaster keyword mining tools, because I have been very concerned about keyword analysis, I personally think the best is Baidu client (note: the Baidu client can be used for free if it needs to be added to Baidu promotion ). When we search for a main keyword, the software will display many long tail keywords. The principle of the tool is to capture the keywords on the Baidu search result page as long tail keywords, the website on the result page is a website that meets users' needs, so the keyword positioning is very accurate. at the same time, this tool also analyzes the keyword requirements of the websites of the same industry, if you cannot use the keyword search assistant, you can try it to analyze the keyword requirements.

How to make webpage layout

When we search for a certain industry term, we do not know whether we have found that most of them are in the top rankings of portal sites. when we search for a place + SEO, we will find that most of our blogs are in the top rankings. The answer is very simple. portal sites are easier to meet your needs than enterprise sites. local blog SEO tutorials and local enterprise SEO ads are easy to rank top.

Pacific layout case

We continue to search for the word "Samsung mobile phone" and enter the Pacific website. its website title is: Samsung mobile phone latest quote _ latest Samsung mobile phone [latest quotation Daquan ]. Keyword to meet the quotation requirements. From the content of the Pacific Ocean, we will find that we can choose Samsung mobile phone prices, networks, systems, sizes, resolutions, and so on. At the same time, the model parameters, prices, and images of Samsung mobile phones can be found at the bottom. it can be said that all the requirements for searching the "Samsung mobile phone" drop-down box are met. At the same time, we can see other product options, dealer contact information, mobile phone-related product options, mobile phone information, Samsung mobile phone rankings and comparison functions, which are not required, however, it is closely related to the keyword "Samsung mobile phone". we can list them as "additional value". when there are many websites that use keywords, the competition is naturally very large, when we meet the keyword requirements, we also need to add additional value layout to improve the website experience.

Summary: from the layout case, we can analyze that the layout of websites is based on the requirements of industry keywords, rather than the layout of any enterprise site can be suitable for any enterprise, I cannot tell you how to do website layout, because the layout of different industries is also different. In short, we need to analyze the layout based on requirements. The following describes some misunderstandings of programmers in layout.

1. big picture on the home page

Not all websites are suitable for building a large image flash to occupy the position of the first screen. because many industries are not dominated by text and text, images are not the biggest requirement, such as local + SEO words, most of the users who search for such words need to learn SEO. Therefore, we recommend that you use SEO-related tutorials and articles. When we search for the keyword "SEO", we will find that I want to learn about the mesh board very well. click to enter, we will find that the website is doing very well. The main screen shows the SEO course from the first chapter to the end. To meet the greatest demand of SEO training and SEO tutorials, even if their website is not in place in pseudo-static, nofollow and other details, it can still rank top.

2. most advertisements

This must be the case for corporate websites. The first screen on the home page is a big image, the second is a success case, the third screen is a customer rating, and the fourth screen is related information, from start to end is all advertising, naturally, no one will like it, and users will not naturally get a good ranking if they do not like it.

3. dry goods at the bottom

Many websites provide dry goods, but the dry goods are not obvious. after all, a website wants to make money, so the advertisement occupies the first place, while the dry goods are at the bottom. After entering the website, many people find that the first screen does not have what they want, and they will directly close the house. Therefore, if there is a dry product, they will definitely put it on the first screen, and they will also recommend the top headlines.

Summary: I cannot write out how your website should be deployed, because different requirements vary in the industry. The biggest requirement of IMG is image, while that of tutorial sites is video, the biggest requirement of a blog is an article.