Analysis of website Background statistics

The background data analysis should be said to be the most important, but also a core part of the site data analysis, the data analysis here mainly includes IP,PV, time analysis, keyword traffic, keyword entry analysis, browsing depth analysis, repeat customer analysis, visitor information analysis, etc. These data can directly reflect where the user comes from, what to do, where to stay, where to leave, and where to go. Master these data, the webmaster can be targeted, make corresponding improvements. There are several more important data that you must pay attention to every day:

First, the basic flow of the website (IP, PV);

Daily monitoring of website traffic is necessary, our ultimate goal is to make this data straight up. General website basic traffic conditions have IP access, page Views (PV), independent clients, new clients, per capita views.

Introduction: Traffic increase indicates that the site's keywords are likely to rise, you can use the tool to query the rankings of these words. If your IP suddenly drops a lot, it means the site may be down right. Check the site, keyword ranking can find the reason. Many of the conditions that occur on a website can be reflected directly in the data. Tools to count the IP are independent IP, to prevent the IP to be brushed out confusing.

Second, keywords and keywords import analysis;

　　

When you use the Statistics tool to view content analysis, the first thing to focus on is keywords.

Strategy: Because the ranking of keywords has always been the webmaster attention, from the keyword data can be very clear about which words ranked well, Baidu brings more traffic, indicating that the keyword ranking the better. Then use the tool to query the ranking of these keywords, you can dig out more worthy of the word. In addition to the key words, we all know that by looking at the search every day, the origin of the domain name, the source of keywords can be broadly seen when the users of the network station through which channels to enter the site, so that they can be promoted when more targeted. Antecedents are the potential users of the site mining, site keywords ranking a summary of the function.

Third, the site bounce rate analysis;

　　

Some webmaster tools now do not have this query function, causing some owners to ignore the bounce rate data. Bounce rates are often used to measure visitor engagement, which is a percentage of the number of visitors who leave after the landing page, which "jumps out" when they log on without looking at the other pages.

Strategy: If your site bounce rate is too high, directly indicate that this page is not attractive enough to users, can not let users deep browsing. You'll need to work on the page content to reduce the bounce rate. There are many articles on the Internet that have introduced this aspect, you can go to see.

Site backstage data There are many, I think the most important is the above 3, the data is the most intuitive reflection of the site, according to the data to optimize the site is very effective.

Analysis of website Background statistics