Analysis of the reasons for the classic shortage of cramming domestic mobile phones

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Domestic mobile phone Strange many, has become a thing of the world. In the eyes of the masses of consumers, originally thought so many strange things, just Longrich, Li Yang and other just into the Bureau of the new Ding make jokes, but no chengxiang even two or three lines, even the first-line handset manufacturers are always laughable. The resulting result is the domestic handset manufacturers will be a lot of energy spent on meaningless things, but has not come true classic, can be praised by consumers of the model.

This is a serious injury to the entire domestic smart phone. Many difficult to remove the drawbacks, so that domestic models are still in the heap hardware, the initial stage of the price--millet can be King is the best example. The lack of a classic domestic mobile phone, must be undercut, ask those who really carved in the bone marrow reasons.

Cramming for hot spots.

Domestic handset manufacturers the biggest feature is one of the most love cramming, at any time to look at the hot spot, as long as they can with their top, no matter 3,721 have to. Even brand ideas can be changed at will. For example, the previous Xiaomi mobile phone is the "fever class" concept, but with other domestic handset manufacturers in the hardware to catch up, but also declared that "hardware war" meaningless. Originally also said "No design is the best design", but now is forced to pursue the design of the tall.

There are a line of brands to do example, the back of the two or three-wire manufacturer natural "horse head is Saddle". Originally Iuni audience will be "have goods youth", but recently moved to "is proud jiao" female users, claiming to do "more understand women's mobile phone." The transformed Iuni mobile phone not only has a new UI interface for female users, but even works with women's social apps and magazines to build more apps for women. Even on the nose and face to the cool original launch of the urban emotional drama "bubble Miss" cooperation, launched Ayony bubble Miss phone.

In an instant, the domestic handset manufacturers have changed the "face", the previous words, the next painstaking effort to establish the brand concept completely overturned, and start again. How can such a flop approach enable the public to respect the consumer? And how to develop a classic model? The development team has been confused.

Too much change, lack of lasting combat power

In the brand concept can not persist, play cramming tricks, even in their own established strategy, there are too many changes, difficult to long-lasting problems. The previous Meizu did not pay attention to marketing, but also the same with the crowd, jealous of others "bragging X", eventually playing with their own not good at the bottom line, no moral integrity Internet marketing, don't say passers-by, the original powder is turned black. Even in the past Meizu focused on offline entity sales channels, but now, but pay close attention to online channels. The simulation of Xiaomi's reservation-buying method has provoked consumers to complain. Let alone allow the line to increase sales, play "high cost, but the price increase," the plight of the scene.

And Huawei, ZTE is always looking for their own positioning and direction, and operators of cooperation between the sales model number and sales are greatly reduced. And at the same time, desperately increasing online sales. You know, online channels can greatly compress costs. As a result, there is less direct contact between the handset and the consumer. Consumers can only observe the status of the mobile phone through the online evaluation, and the actual experience is often very different (many reviews are human-controlled, you understand).

There are too many changes in marketing tools and channels, and handset makers may feel they are good at sizing up, but they are actually making a mess of themselves. Not only did not let consumers form a fixed cognition, but also easy to produce resentment, even to rush, to win the eyeball, blindly speed up the introduction of new models, so that the birth of classic models more difficult.

The classic shortage of domestic mobile phone manufacturers need to precipitate

Looking at the domestic smartphone market, models thousands, and can be called classics are often from the international giants, the domestic classic models are almost a handful. As a result of this, domestic handset manufacturers are hard to blame. Although domestic smartphones are now selling more than foreign giants, they are at the expense of profits and the future.

Such a development situation is very worrying. No profit on the next development of the power and support, no classic model can only sit and see themselves in the flow of the decline ... The current seemingly good situation is likely to be reversed. If Samsung, Apple, Sony and so on really put down and competition with domestic handset manufacturers, will certainly be able to rout the domestic smart phone camp. By then, more Internet marketing tools and sales channels are simply useless. Now domestic handset manufacturers need to do is precipitate, really calm down, so that their own in all aspects of sublimation, to promote the birth of classic models. (New discoveries of science and Technology, Constantine/Wen)

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Analysis of the reasons for the classic shortage of cramming domestic mobile phones