In recent years, with the domestic smart phone industry continues to mature, the entire market presents a low-end, mid-tier, high-end parallel development situation, wherein the high-end mobile phone because the price is too high, the audience group is small, and low-end mobile phones, although cheap, but the configuration and performance are not dominant, so the middle-end mobile phone % of mobile phone market share.
As a handset manufacturer, the current strategy is mainly in the middle-end market, it can be said that the middle-end smart phone market is the key to win the market in the end of the world. However, this market is facing a lot of pain points, the most typical is, with the competition between the manufacturers, imitation and copy of the wind is more serious, in this case, the overwhelming majority of products lack of innovation, can not meet the increasing demand of users, which has become a constraint to the development of the industry's main culprit.
Samsung vs Apple, trending to or upstream?
It is worth mentioning that the Korean giant Samsung in recent years in China's mid-end smartphone market has been "intensive", causing the industry's close attention. March 31, Samsung Galaxy A9 (2016) high Edition officially landed in the Chinese market. With 6-inch Full HD Large screen brings an open and shocking visual effect, the industry is widely believed that the product will strengthen the position of Samsung in the mid-market. At the same time, another giant Apple has launched products into the mid-market------apple iphone SE, compared to the former, the iphone se not only in the configuration of the not dominant, more importantly, it only equipped with a 4-inch small screen.
(In this battle, most people are bullish on big screen pioneer Samsung)
Compared to Samsung adhere to the big screen, deep-rooted big screen for micro-innovation ideas, Apple's strategy to return to small screen some of the "unthinkable." As we all know, the entire mobile phone industry has reached a consensus on the big screen trend, for Samsung, continuous micro-innovation, improve the overall competitiveness of products, this is undoubtedly the key to winning the future, but Apple is not in the rest, not only in the product progress, but there is a decline in suspicion. In contrast to the two moves, Samsung can be described as "should be the trend and seek," and Apple is "riding, behind." From the consumer's point of view, the Galaxy A9 High Edition with the iphone SE, a six-inch large screen, a four-inch sketch, a different user experience.
Galaxy A9 High Edition "fully armed", competitive advantage outstandingOf course, Samsung's competitors in China are not only Apple, but also includes a series of manufacturers such as China cool-line Xiaomi, then, in the competitive mid-market, the Galaxy A9 High Edition can stand out? Let's take a closer look at what this product is really worth.
Big screen advantage above already mentioned, here no longer repeat, other configuration aspects, Qualcomm Snapdragon Dragon 6,208 Core processor, with 4GB running memory, for users to bring a fluid-like experience. 16 million megapixel rear camera to play high-quality photos, while 5000 mah high-capacity battery will be the endurance of violence to the new heights. It is no exaggeration to say that the Galaxy A9 High Edition is an all-in-one midrange product that is "fully armed".
First, the 5000 mah high-capacity battery in the current midrange market is definitely an inverse-day configuration, which means that the mobile power will become chicken ribs, at the same time, the user can self-willed to read novels, Chase play, play games, chat, even outdoors is the same. Large-capacity battery with large-size screen to become the most compelling two highlights, the user has a great deal of damage.
Second, the Qualcomm Snapdragon 6,208-core processor with 4GB running memory is not very subtle, Samsung takes into account the complexity and diversity of user needs, such a configuration for gaming, social, mobile office, video conferencing is more than enough. Whether for business or pleasure, this product is easy to handle.
Third, take pictures, 8 million megapixel + 16 million megapixel front and rear camera, so that photos more quality! F1.9 large aperture at night can also ensure enough light to take a clear picture. In addition, the product supports the Tide play beauty selfie, palm selfie, wide-angle selfie, quick start selfie and many other self-timer modes. From this point of view, it is not difficult to see that Samsung is not only committed to providing more powerful hardware equipment, but also to provide users with a richer shooting mode, so that the photo experience become more diversified. Nowadays, taking pictures has become a mainstream demand of young people, in this regard, the Galaxy A9 High Edition fully achieves "the match".
Middle-end mobile phone market changes
Through the above introduction, we have a relatively deep understanding of the Galaxy A9 High Edition, due to a strong competitive advantage, the Galaxy A9 High-quality market outlook is worth looking forward to. In addition, the product will have a greater impact on the mid-market, and even trigger a change in the mid-range handset market.
The 2016 mobile phone market for consumers should be "innovation-driven", that is, consumers in the replacement of mobile phones, the main consideration is what products better, what products more innovative. In other words, consumers are more selective from the perspective of "improving sexual needs", and the selection criteria and vision will be more stringent in the face of dazzling new products. In this case, only through continuous innovation, and constantly improve the performance of products, functions, experience to stimulate consumer desire to buy.
From the Galaxy A9 High Edition We are not hard to see that Samsung is really around the user needs, market trends are doing, and Apple through the "small screen low" way to enter the mid-market, Samsung is committed to innovation and subversion for users to bring a better experience. Like large-screen, large-capacity batteries, large aperture will become the future of the middle-end mobile phone keywords, it can be said that the Galaxy A9 High version of the emergence of the mobile phone industry in confusion and wandering in the direction of pointing. To be sure, the future of domestic mobile phone near the end of the fight will be more and more fierce, who can laugh to the end, we wait and see.
And fancy end mobile phone market close to fight, who will win?
