1, about the cost
There are three kinds of it, one is free, one is charge, and the other is a limited time charge. Take the upload market, access channels, not only free of charge, and some markets can be
recommended for free, if the small part of your app feel good, he will give you a recommendation, like
Xiaomi Market is can recommend, but this also see luck, if recommended, will be happy for several days.
2. Weibo, QQ, post
bar, blog social platform
simply by leaving your app download link in general The effect is not too good, unless the product is suitable for sharing the case, today most users can identify the ads, and sometimes even remove the download chain or simply do not share, promotion is also large forwarding, such
as the watercress community , every day they will be out an article, not necessarily about what, such as the 11 holiday had to use the app summary, the mid-Autumn Festival home must play the app. Do not know what the back of the chain of interest, anyway, has not been used.
3. Paid advertising
usually is the major advertising platform of the pay advertising business, the advantage is that the effect can be evaluated, the disadvantage is high cost, Android and iOS single user promotion cost of 3-8 yuan, when the list can be considered, but not too suitable for the long-term use of small and medium-sized development team. The other is the individual app market, limited to the site purchase ads, usually by day/week of the case price calculation, relatively more expensive.
4. Cross-promotion
promotion of the auxiliary way, free, unlike pure advertising, experience can also be designed very good, but the most important thing is to see and what the product Exchange, the user group between each other to match, find the right cross-promotion of the object will also receive good results.
5, to push
Ctrip's daily work is to give people at the airport to install Ctrip's app, the average daily can be installed 30~40, good time one months can be installed 1000 +, the basic salary of 1000 600 after each 1 block more than 1000 each 3 block. This form of promotion is very accurate but also very tired, the most stupid way is often the most effective.
6. News soft Text Promotion
This method is very effective, NetEase news client, today headlines and so on .
The above is what I learned in the small and medium development company, these methods may you use one or two, but for the small company programmer is to learn some promotion knowledge, as I before the boss, manager and I a total of three people's company, I did the program also did the market business, So for the study itself is very good, can learn more things, but also increased the self-cultivation of the programmer, no matter how to say, improve their own.
App Promotion Ideas
