APP Store Survival Guide

Eligibility Acquisition

If you already have an App Store Development Account, skip this section. Access to the APP store is not always difficult, and just as much as anything else, it takes patience. Apple's paperwork for applicants is now much more streamlined than it was a few years ago, and I've even found that all the application processes on the Web are more or less outdated, such as a fax tax agreement that doesn't require you to actually send a signed document. All you have to do is look carefully at what Apple wants you to offer, as the rules do, and the material pays the full annual fee normally two or three days to qualify. Profit Model  When does your game collect money? Pay-to-play, f2p+ prop IAP, f2p+ content unlock IAP, f2p+p2p dual version, ad? Still is...... Pure free public service type? The use of peer mode in commercial or professional software is more, and now everyone seems to have a game-like app is either free or dead consensus. Unless the game is very high quality, and have enough exposure before the release, or you are already famous, do not use simple peer-to mode.  f2p+ prop IAP is the most common way, please note that all the encouragement in the game design is reasonable, in the IAP, if the game design two currencies, one easy to drop (for example) gold coins, another rare need to buy gems, gems can be exchanged for gold coins, The process of buying gems in cash can be promoted with more than one discount, but it is obviously unscientific to encourage players to hoard gems rather than consume them, if the same multi-exchange discount is used for gems.   does not exist in the best mode and should choose the right profit model for your game. For the function to distinguish free, paid version of the game, f2p+ content to unlock IAP, f2p+p2p dual version is a viable way, if the full-featured version of the package is not large, make f2p+ content to unlock the IAP better, because the player does not need to download a new package for the full content If the package size becomes a threshold to limit the player's entry, it is wiser to separate out a lite/free version.  P2P games can still be on the list for days when sales are low, f2p games are more competitive, which means shorter elimination cycles for defective goods.   Market to rely solely on advertising as the source of the app requirements are very high, it is said that thousands of effective display of income between $2-$3, in fact, most of the developers receive less than $0.5 per thousand effective display, you can calculate the ads to achieve the balance of the need for a few of the quality of the game. Apple's official advertising show is relatively quiet, many third-party ads use very easy to be delayed in the cheap way, regardless of the reason, to cheat the click is to let the player offensive behavior, not worth advocating. To learn more about how to make a living, use the mobile game Evil Guide to Google yourself.   According to recent data, 20% of mobile games are content that is discarded by the player once they have been opened. 66% of mobile gaming experiences won't last for a day, and most purchases will appear in the first week. It is surprising that only 2% to 3% of players will spend money on the game, for the most qualified games, this ratio is as low as 1%, more surprisingly, the game's 50% gain is from 0.2% of players.   It is possible, however, that these statistics are merely a form of out-of-context, hiding the free and positive dynamic truth of the market. Well, the best-selling list of the top 10 games is not going to agree.   rules are rules .Apple has a clear official description of the APP design recommendations and review requirements, so make sure you fully understand the iOS HMI guide and the App Store review guide before you submit. In case of rejection or other difficulties, you can always contact the Apple staff with itunes Connect, their response is timely, in a day or two you can get the answer. If you are reject but you think it is Apple's miscalculation, you can also boldly and Apple negotiated settlement. The new app has an audit cycle of around 7 days, and the updated version generally takes a day or two (5, 6 days), and the Reject is faster, and 2 or 3 days will result. But from a few hours to two months of the audit cycle has happened, do not need to urge the apple, it is useless, you need patience, since the submission has been fully tested before the problem without anxiety. Meta Data  There are three items of metadata that can be used as a search index, in addition to the title and keywords of the game, the Publisher name will also be treated as an index. By carefully considering the entries in your app, the links in this article are important and don't differentiate the work by major or minor, and the publisher name, title, keywords, and description are the first steps you can take to get to the shelves. Once this data is confirmed, it cannot be modified unless you submit the new version next time.   In general, consumers do not like too long title, which will give players to a certain extent the impression that the product is very cottage, if the player does not point to open the description of the app page too long title after the half will be Apple truncation with ellipsis instead of display. I have seen a game in the main title after the addition of hundreds of characters, the name of the popular games have been filled out, the shape of: the title of the game: The Clash of Clans, island, Fruit Ninja, Angry Birds, Plants vs Zombies,! @#￥ ... Yes, the longer you mix, the more you'll find that the bottom line of the apple is low, so the headline won't be reject. It is a question to leave your own original name with confidence, or to take the route of a cheap name.   Keywords have a 100-character limit, use commas to separate keywords from spaces. Do not neglect the role of key words, do not take it for granted, define your own keywords before using AppAnnie and other tools to analyze the success of the work are using which keywords, some keywords are very strange, but the experience of large manufacturers can not be ignored, they are effective. Then you need to find out the keywords that might be good for your game and iterate over this part of the next version update.   Maybe you can give your team a snowstorm or Ashes legend name, but don't forget to run a team is a long-term action, early out of distress maybe you can give the first game a cheap name, but the team will accompany always, the team brand management is a long-term and far-reaching things, I've never seen a successful team that relies on a cheap company name to get a compelling result on the App store. The  app description is the place where you can write the most, but unfortunately the system does not index it, and the user points more than the first three rows described before. Look at the wording of the fiery works, which are written by the professional marketing team. There are only two principles: highlight what you have in your game, and don't exaggerate what you don't have in the game.   Game icons and is the most important meta-data, in fact, most of the players are based on pictures rather than text to decide whether to download your stuff, do your best to put out the cool picture. iphone has a long screen, short screen two specifications, the ipad version plus a specification, each resolution of up to 5, do not require the game is original, add text, NPC-like narrator, the protagonist and the enemy face confrontation, more than one composite is a common layout, focus on the first picture, that is, the app's cover picture, PlayYou can see it without having to click on the app page.   If there is an IAP in the game, each IAP needs to provide a separate interface (which asks whether to purchase a system dialog), which will not be placed in the store, only for auditing purposes; If you have non-consumable IAP, be sure to do a restore Purchases button to be audited.   PromotionGo to the App Store home page or stay on top of the list is the only two ways to make big money, you need to always be exposure. A well-budgeted team can spend a bit of time advertising, in addition to advertising, there are many cheap and effective marketing tools, such as in their own other apps to add exclusive ads to promote their own new products, which requires you have a lot of apps. Uploading a YouTube video can pull a batch of downloads, and the video will let the player know more about your game than the picture. Simple forum post effect may not be good, but also can not be spared in the big site exposure to your game opportunities, as far as possible to add dynamic, video is added to the posts. It is also a long-term business to build your developer social network account and develop a blog, update some development progress, new ideas, recent promotions, and let players feel that you are a team that is constantly improving, listening to their voices and even making them feel like they are involved in the production of the game. Selling games is also selling services. Yes, you need to be patient. the way players discover appsBefore the Angry Birds appeared, nobody knew why they were playing green pigs with flightless birds, and it was fun to do so, so everyone came to download them. This kind of non-obvious reality reference is called the General app, you have to focus on the idea to make it crowded on the list, another segment of the market segments of the app is either a realistic reference (such as tennis, football, basketball games), or there are ready-made game references (such as cottage, or micro-innovation), market segments may be smaller audience But more targeted, more loyal players, in addition to the front of the list to squeeze, should focus on the target audience users interested in the highlights. incentive meansWhat the player wants is a good game, the definition of a good game is simple: fun game. For more on "interesting" psychology, please refer to the bibliography provided in the summary section. Bottom line: Iron also needs its own hard. Designing something interesting is the basic skill of a game developer. Of course, players like to reward do not like punishment, level after the lottery and daily rewards is a very useful skill means. On the daily reward of anti-cheating, do not need to build a server, the Internet has a public school server, the specific synchronization method search network Time Protocol. Player review is a powerful indicator of the new app climbing on the list, showing off and sharing is an effective way to rely on the player to spread the game. The player is very lazy, at the same time the player also likes to obtain the benefit, the appraisal, the sharing sends the good gift is simple to use the skill, most apps in the point evaluation, the sharing program does not have (or does not have the authority) to verify the user whether actually completes this process, to this we can trust the user's this enthusiasm or some, You help him to play to the corresponding page, he will not hesitate to spend half a minute to write a few words, if your game is very good or bad, can be evaluated, unless your game is mediocre, the slot is lack of slots. Evaluation is also the main way to get feedback, including the early investigation of competitive products, the review of their products need to focus on browsing. ScheduleGame selection for specific topics will play a positive role in the game, for example, before June 2014, it is definitely the best time to launch a football game in a year, because there is a World Cup at number 12th. Halloween, Christmas is also a festive version of the promotion of a good time, need to pay special attention to the apple in the Christmas holiday, there is a dozens of-day list freeze period, Apple before the holiday your app row, this dozens of days it will not move, which is why the big companies are robbed before Christmas all kinds of means to fight to grab a favorable position. starting area, limited to promotionIf the initial version of the game is the first Pathfinder version, the first region to consider two factors: 1. English-Speaking countries, income levels close to North America and Europe, to ensure that the game's target user groups coincide; 2. The user volume is small, if the game has problems, will not lose too many potential players. Therefore, the new game generally choose to start in Canada or New Zealand, both of which have a certain number of players in the English-speaking countries, the former is because the Canadian market and the United States, the most similar, including the players ' habits, tastes and currencies are unified; the latter is because New Zealand is the first English-speaking country to the west of date Line, That is, the first English-speaking country to play your game, New Zealand has almost become a conventional it community mouse. Set a higher starting price for the game can also limit the amount of users, play to avoid early game bugs, defects caused by a large number of players lost role, now has a lot of scratch-free platform, millions of players will know your promotion after the price reduction. It is a good strategy for games that rely on the IAP to make a profit by using a price-to-peer game, since waiting for free players is more of an affordable mindset and don't expect this wave of players to raise revenue. Game marketing should be the greatest strength in the target area of the market release that moment, all kinds of means can use all the use of it do not feel tired, high-priced starting + limit is not equal to abandon the app released when the time to fight a hit. If the game falls to the bottom of the list, the resurrection is basically difficult. Oh yes, unless you are in the rush of a very tight time node, otherwise do not do a full test on the impact of the defects of the experience of the game shelves, it is very irresponsible practice, how you treat the market, the market will respond to you. What if I don't earn moneyNo doubt, in the face of the player's review before you can receive a bunch of people who are not from the player's obstruction, some people are willing to give you and what you do define, still youguoyoumin tone said you this is degenerate ah is aren't eager ah, at this time you must let them think you listen to their words clairvoyant want deeds, In short, their words to avoid your slip, they are cool, and then shut up. I wonder why there is a person who is not your parents and teachers in your ears to ramble about these, I think of conspiracy theory. AppAnnie data is a good helper for early research, I don't know what the App Store nuggets are for you, dreams? For me this is a reality can not be realistic goals, for the reality, I can not predict what, only constantly trying to fall, climb up, fall again, climb up, and fall, slowly honed growth, or can not climb up. Ironically, the people who tell you that your game is not going to sell well are those who will replicate it after your game has been successful. They are not good at imagination. Should we be surprised to see that they rely too much on numbers to make predictions? more outdoor sports.Faker a few days ago said well, do not put a certain business as a business itself, people live a life first there is a long-term vision to achieve what state, the business in your life as a whole again look at, in addition to the money gain and loss, it can bring you happiness to close your own vision? If you do not like playing games, if you do not like to play games, if you do not happy, it must have gone the wrong way charmed. Do not because of the need to do not finish the feedback on the butt nailed to the chair all day, more outdoor sports, said that they do not have time to exercise the person is not seriously diligent workaholic, said the words are either lazy, or time management has problems, and lazy will not control where the time to success. In addition to patience, you need to prepare for a protracted war. SummaryThis guide is not about how to make an app that earns you money at home. I bet no producer dares to say that his app is making a profit, fortunately, we can make something interesting with reference to some experience and rules, and there are not many books in this area, the same as the creative industry of the film (seventh art) Although the start is only a few decades earlier than the game, but theory, induction is significantly more mature than the game, such , Rogers's "Customs clearance!" Game design and "touch screen Game Design" is a good choice in recent times. First of all, make sure that a good product is a prerequisite for survival, but at the outset it is necessary to understand what problems will be faced when the product is released, which will involve the decision of the production process. Now the people who develop mobile games are chicken blood, in layman's view, or for newcomers to the field, this is normal, because the mobile phone game by the media rendered a less investment in high-return circle of money more synonymous. If you have experienced the rough distribution, you must know the hardships of survival, in my opinion, do mobile games, not Crazy is mad. Do not believe that you read the "app legend" this book, not by its fascinating title and the cover of the honest Little bird confused, which describes the ordeal comparable to the Tang's monk their five West experience. The APP store is an economist's once-in-the-ideal low-inventory, careen business model that directly confronts millions of customers. But the blind optimism is very dangerous, if you do a simple cardinality multiplied by the percentage of this calculation, you can understand how many people will be able to download the number of people who have the possibility to see it on the shelf after the number of persons who can play the first off how many people will spend money to play it, Well, count on the time factor. It can stay on the list for a few days before it gets submerged in the app's ocean. Does your game have the qualities to stand out and be strong for a while in a conspicuous position? Please enjoy the cruelty of reality, in reality your ideas will become non-residual is cool. In this fair and open ecosystem, consumer satisfaction can explain everything. Source:Floating Net